Spreading Humankindness Through Marketing with Mark Viden

On this episode of Marketing Trends, Ian and Chad talk with Mark Viden, VP of Marketing for Dignity Health. Dignity Health is a large healthcare company based in California that does more than $10 billion in revenue and employs more than 60,000 people.

Mark shares the early impact of reading David Ogilvy, how he deals with rejection, and sheds light on his 17-year career at Dignity Health. 

1:45 - When Mark first got excited about marketing and advertising.

3:20 - Mark’s marketing inspirations.

5:10 - Advice for up-and-coming marketers.

7:00 - Executing on the Hello Humankindness campaign.

17:40 - How to use marketing to improve someone’s life.

19:00 - Lightning Round.

20:45 - Mark’s favorite marketing tool.

22:00 - The most important marketing trends that Mark sees coming.

26:50 - Why you should always start with strategy.

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