Marketing Trends

With more than 30+ years of marketing experience and plenty of stories to go around, we were so excited to welcome back Michael Mendenhall, Chief Marketing & Communications Officer, TriNet for another episode on Marketing Trends! In case you missed it, here’s our first episode with Michael. On this episode with Michael, we dig deeper into Michael’s story bank and talk all things asset synergy, longer/shorter-term content, and much more! 3 Key Takeaways: - The synergy of company assets should be leveraged in your marketing. - Think about the larger narrative when creating shorter-term narratives with the marketing campaigns that are being created. -  Content shouldn’t be clutter for consumers, be mindful and succinct in your content. --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Today's episode features an interview with Jud Mackrill, CMO of the Carson Group. On this episode, Jud talks about marketing in the financial services industry, how theology school prepared him for a career in marketing is best CMO advice and much more.  3 Takeaways:   There is an emerging frontier of marketing that combines technology with human connection Never forget the human in the middle of your business interactions Doing brand transformations is one of the most meanigful parts of being a marketer   --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Artificial intelligence is a technology that is exciting to some and frightening to others. So how should marketers react to this new and potentially revolutionary technology? According to Vijay Chittoor, Co-Founder and CEO of Blueshift, AI has the power to help marketers scale their decisions and increase their influence, if leveraged correctly.   In this interview, Vijay talks about the best ways for marketers to utilize AI, why they should take a customer-centric rather than a channel-centric approach, and much more.   Links: Full Links, Quotes, & Notes: http://bit.ly/34A4kLO  LinkedIn: linkedin.com/in/vijaychittoor  Twitter: twitter.com/vijaycs42  Blueshift Website: blueshift.com/   3 Key Takeaways: - Marketers should take a customer-centric rather than a channel-centric approach to marketing. - AI enables marketers to take a customer-centric approach and to scale their decisions across channels and formats. - The most common mistake marketers make when it comes to AI is not focusing enough on collecting great data and integrating all the datasets they have.   --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Live from Dreamforce 2019, Marketing Trends had the opportunity to do a live recording with Sydney Sloan, CMO of SalesLoft, Keith Messick, CMO of Dialpad, and Nick King, VP CX Marketing at Cisco. ​On this episode of Marketing Trends, we get into marketing against competitors, how to think about branding, best practices for engaging with customers, and much more.   Links: Full Links, Quotes, & Notes: http://bit.ly/2OlxqcK Keith’s LinkedIn: http://bit.ly/2GTSjYx Sydney’s LinkedIn: http://bit.ly/34orNjR Nick’s LinkedIn: http://bit.ly/2OoYU1m   3 Key Takeaways: - It’s easy to use similar marketing talk as your competitor. It’s harder to go a different path and standout. - Brand consistency is really understanding what your brand stands for and investing heavily in that. - Implementing your customer’s voice and promoting their problems and how they were solved is very valuable.   --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What separates great brands from the pack? According to Mayur Gupta, CMO of Freshly, it is their ability to quickly iterate and learn. He has used this approach to build brands and grow companies like Spotify and Kimberly-Clark. On this episode of Marketing Trends, Mayur explains this approach and how marketers can implement it into their work.   Links: Full Links, Quotes, & Notes: http://bit.ly/34hc5Gd  Mayur’s LinkedIn: linkedin.com/in/inspiremartech/  Mayur’s Twitter: twitter.com/inspiremartech  Website: https://www.freshly.com/   3 Key Takeaways: - Speed is the most important differentiator for a brand. - Marketers need to have an experimentation mindset where success is determined by how quickly they can iterate and learn. - “A purpose-driven brand amplifies the tangible and measurable growth of the business.”   --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Many brick-and-mortar retailers have struggled to succeed in the 21st century with the rise of e-commerce competitors. But a few marketers have managed to turn their physical retail presence into an asset, rather than a liability.  One such innovator is Jeannine D’Addario. As Chief Marketing and Communications Officer at Guitar Center, Jeannine has overseen an increased emphasis on Guitar Center locations as places of learning and education. On this episode of Marketing Trends, she tells us how building these customer experiences have helped Guitar Center succeed in the marketplace.   Links: Full Links, Quotes, & Notes: http://bit.ly/2Yy1Qw9  Jeannine’s LinkedIn: linkedin.com/in/jeannine-davis-d-addario-6789437/  Jeannine’s Twitter: twitter.com/jdaddario  Guitar Center Website: guitarcenter.com/   3 Key Takeaways: - Physical retail succeeds when it is an experience, not just a place to shop. - Education is a great way to bring people into the pipeline and begin the customer journey. - Brand consistency is crucial. You have to know your values and make your retail strategy an extension of them.   --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Marketing automation has been around for a little while now, but few marketers fully optimize how they use this crucial technology. On this episode, we sat down with Casey Cheshire, Founder & CMO of Cheshire Impact to learn how to optimize a marketing automation strategy, best practices for aligning with sales, and much more. Casey is also the author of "Marketing Automation Unleashed: The Strategic Path for B2B Growth," a book that digs even deeper into these topics.   Links: Full Links, Quotes, & Notes: http://bit.ly/2DFBTAX   Casey’s Book: https://amzn.to/2rs8k38  Casey’s LinkedIn: http://bit.ly/2rxKZNe  Casey’s Twitter: http://bit.ly/2QXwXPG  Cheshire Impact’s Website: http://bit.ly/33oUEmA    3 Key Takeaways: - Don’t think of your prospects as transactions. - Take a step back every now and then and think about the bigger picture of what your marketing, marketing automation, and overall strategy are. - Make sure your sales team and marketing team are aligned on a common vocabulary.     --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

According to Alex Weinstein, SVP of Growth at Grubhub, standout marketers all have something in common: A focus on ‘the bigger thing,’ or in other words, the core objectives and principles of the business.  On this episode of Marketing Trends, Alex tells us how to achieve this focus, and what kinds of impact it drives. He also talks about incrementality, aligning incentives, and much more.   Links: Full Links, Quotes, & Notes: http://bit.ly/2soiG4r  Alex’s LinkedIn: linkedin.com/in/alexweinstein/  Alex’s Twitter: twitter.com/alexweinstein  Grubhub Website: https://www.grubhub.com/   3 Key Takeaways: - Marketers need to consider incrementality, or what would have happened had they not taken a given action. - Great marketing leaders need to create a culture where failure in the pursuit of experimentation is tolerated. - For marketers to be effective, they can’t just be concerned about their own budgets. They need to be focused on ‘the bigger thing.’   --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

With more than seven years of experience in direct patient care, Kathy English knows a thing or two about finding and resolving pain points. Now, as CMO of Vocera, a healthcare technology company, she’s solving pain points of a different type. On this episode, Kathy talks about how to find, diagnose, and resolve pain points, her best advice for a first time CMO, and much more.   Links: Full Links, Quotes, & Notes: http://bit.ly/2D8L24O   Kathy’s LinkedIn: linkedin.com/in/kathydenglish Kathy’s Twitter: twitter.com/englishkathy Vocera Website: vocera.com   3 Key Takeaways: - Marketers should start by addressing pain points, not promoting a product or technology. - Customer stories resonate because they allow prospects to see positive outcomes. - Great marketers stay focused on the mission of their brand.   --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Few processes hold as much promise as the idea of agile marketing. It has the potential to improve efficiency and effectiveness for marketing teams of all sizes. To find out more about this revolutionary system, we spoke with Jascha Kaykas-Wolff.  Jascha is the CMO of Mozilla and has previously served as the CMO of BitTorrent and the founder of Growthverse. On this episode, he talks about agile marketing, open-source, his best advice for a CMO, and much more.   Links: Full Links, Quotes, & Notes: http://bit.ly/2NZ5M5c  LinkedIn: linkedin.com/in/kaykas/  Twitter: twitter.com/kaykas  Mozilla Website: mozilla.org/en-US/   3 Key Takeaways: - To get ahead in your career as a marketer, be clear about what you do and how you help others. - Agile marketing is all about determining priorities and working on those priorities more efficiently. - To be effective, CMOs can’t just understand marketing, they have to understand the underlying dynamics of the business.   Are you at Dreamforce 2019 this week? Come join us for a live episode this Tuesday, November 19th at 5:30 pm at the Pied Piper Bar in the Palace Hotel. Find more details and RSVP here: https://www2.pardot.com/event/1119/marketing-trends-live  --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.