Being heard online has never been more challenging. With so much noise coming from so many different directions - social media, podcasting, live video - we need to make sure that our brand and the messages we’re sending to our audience rises above it all.Spreading your message doesn’t mean pushing out a constant stream of content. It also means really listening to what your audience wants and providing solutions to those problems. Remember, it isn’t just what you say, but how you say it and who you are saying it to. In this episode, I deep-dive into the finer details of spreading your message: being seen as an expert, keeping an online media company mentality, using the P2P philosophy - all of these things are steps you can take to be heard and rise above the noise.I also talk about the power of growing your tribe and why you need to involve and empower them through challenges or activities to build a sense of community. All of that and so much more in this episode of Youpreneur FM.Essential Learning Points From This Episode:When it comes to being an expert, the key is to always be serving others.View your brand as an online media company to help you see the bigger picture, keep your messaging streamlined and run your business more effectively.You have to get to know your audience and interact with them and at the same time you need to allow them to get to know you.  Some people can feel pressured to make everything “Instagram-level Pretty” when it comes to live video but remember that it doesn’t need to be polished.Much, much more!Important links and mentions from this episode: YOU128 - How to Build a Community Full of Raving Fans, with Jadah SellnerYOU202 - Getting Started with Facebook Live Video, with Ian Anderson GrayPick up Chris' first bestselling book, Virtual FreedomJoin the Youpreneur Incubator waitlist!Browse the Youpreneur FM Podcast ArchiveGet tickets to this year's Youpreneur SummitPick up Chris' second bestselling book, Rise of the YoupreneurDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube!Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we're grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this...

Back in the day, all you needed to build your personal brand was a logo and a website and you were golden. Nowadays, however, consumers are looking for so much more. They want to share experiences, goals and pain points with you - they’re looking for a special connection with a person and a name they can trust.The rise of “influencers” and “micro-influencers” is a great example of personal branding and authenticity - it’s that unique human element that audiences crave and that big brands try to emulate.So where do you start when it comes to building your own personal brand? In this episode, I deep-dive into the five key elements that will help you build a successful, future-proof personal brand. Tune in as I also talk about how you can tell your story, defining the people you want to serve and why you need to realize you can’t serve everyone and should focus on the audience that really matters to you. There’s a lot to unpack in this episode, so grab a pen, a notebook and enjoy!Essential Learning Points From This Episode:Why you should make sure that the people you are attracting now are the right people you want to serve.Get to know your perfect customer so that when you meet them in real life you know just what to say and how you can help.Make sure your website has the right messaging so your audience knows exactly what you want them to do.Remember, social media isn’t about how many followers you have - it’s all about the engagement you create.Real relationships take time to build but they are worth it, so get to know people and let them get to know you. Much, much more!Important links and mentions from this episode: YOU309 - Website Design and Branding Secrets that Rock with Greg MerrileesYOU344 - How to Create & Market Content to Attract Your Perfect CustomerPick up Chris’ first bestselling book, Virtual FreedomJoin the Youpreneur Incubator waitlist!Browse the Youpreneur FM Podcast ArchiveGet tickets to this year’s Youpreneur SummitPick up Chris’ second bestselling book, Rise of the YoupreneurDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube!Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the show on your favorite app, using the link...

And we're back! It's been a month since my sabbatical when I took some time out to rest, recharge and finally take a breather after a very hectic two-years and I can't tell you how excited I am to finally be back behind the microphone again.In between spending quality time with the family, traveling and catching up on my reading list, I've had a lot of time to think about my entrepreneurial journey so far and what I can personally do to improve myself both as a person and as an entrepreneur.The road to success is anything but one straight clear path. In fact, I've lost count of the ups, downs, and loops that have come my way since starting out as an entrepreneur years ago but there are two things that I am certain of: that experience has been the best teacher and that I wouldn't exchange where I am right now for the world.I wanted to start off this first episode of the podcast by sharing a few lessons I've picked up along the way as an entrepreneur that has helped me get me to where I am today.Essential Learning Points From This Episode:YoupreneurFM is back with a brand new look and feel!Think about batching your tasks like doing laundry - handle everything in 'loads' to save time and mental bandwidth.Some of the most successful businesses today are results of pivots, like when YouTube decided to switch from being a video dating service to the video streaming giant it is today.Celebrating your wins doesn't just mean clinking a glass for a job well done, it's about appreciating your good work and figure out what worked so well.What happened to the YoupreneurFM podcast after we hit the pause button for two months.Much, much more!Important Links & Mentions From this Episode: Virtual FreedomJoin The Youpreneur Incubator Waitlist today!Browse the Youpreneur Podcast ArchivesGet tickets to the Youpreneur Summit 2019Rise of the YoupreneurPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST!Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

As entrepreneurs, we’re always on the go. Finding the sweet spot in work-life balance is tough, especially if you’ve got a lot on your plate. Sometimes, the best thing you can do for your business and personal life is to simply take a break. Spending a short time away from your business, or a part of it, is a great way to get some perspective, reset and plan for growth.Speaking of which, we’re hitting the pause button on Youpreneur FM. Don’t worry, your favorite weekly podcast isn’t going anywhere for good. We’re just taking a short break so that we can take some time to recharge, reset and realign our plans for the future of the show.I explain all of this in more detail in this episode, including why we’re hitting the pause button and what you can expect from the show when we come back. If you want to hear more from Youpreneur FM in the meantime, you can browse through our catalog going all the way back to the very first episode! I wish you all the best and look forward to speaking to you all again when we return better than ever on September 30th!Essential Learning Points From This Episode:Taking a break is a great way to regenerate and recharge your entrepreneurial batteriesPodcast numbers are no longer just about the downloads, they’re about the reviews, ratings, social shares and so onOur solo shows are the most popular episodes of Youpreneur FMThe Youpreneur Incubator in-person and online mastermind program kicks off in January 2020 (join the waitlist below)When Youpreneur FM relaunches in September, it’ll have new jingles, artwork, and a new feel!Much, much more!Important Links & Mentions From this Episode:Join The Youpreneur Incubator Waitlist today!Browse the Youpreneur Podcast ArchivesGet early tickets to the Youpreneur Summit 2019Rise of the YoupreneurPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST!Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.For more information and to explore other episodes click here.

Did you know that eight out of 10 entrepreneurs do everything they can to stay in their comfort zones? That means that only 20% of entrepreneurs willingly step out of their comfort zones. Those that stay in enjoy the familiarity of their comfort zone. They have no intentions of trying anything really different or going out into the unknown.  On the other hand, the 20% that routinely leave their comfort zones on purpose have the necessary discipline to go against what their brain is telling them. They know the value and power of what’s waiting for them outside of the boundaries they’ve built for themselves. So, let me ask you this…are you part of the 80% of entrepreneurs that do everything in their power to never set food outside their comfort zone? Or, are you part of the elite 20% of entrepreneurs who aren’t afraid to try something new to help move their business forward? Join me on this episode of Youpreneur FM, where I reveal how you can build your personal brand business faster than ever by setting and smashing your goals. If you’re ready to turn all of those daydreams and ambitions for your personal brand business into a reality, this is the episode for you! Essential Learning Points From This Episode: Only 20% of entrepreneurs routinely get themselves out of their comfort zones To get yourself out of your comfort zone, discover what you do best and enjoy Set non-negotiable deadlines for yourself and your business and stick to them If you want to achieve more, set goals that are sensible and gettable Start saying ‘no’ more often – you can’t be everything to everyone When you say yes to something, you’re saying no to your thing Much, much more! Important Links & Mentions From this Episode: Get early tickets to the Youpreneur Summit 2019 Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST!  Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information and to explore other episodes please click here.

One of the best expert positioning strategies is to publish your own book. As an entrepreneur, you want to get your name out there and position yourself as an expert within your industry. Writing the book is the just the beginning and many bestselling authors (including myself) will tell you that the real hard work begins after you’ve typed the final word on the page. Whether you’re thinking about writing a book or you’ve already published one and you want to get more eyes on your creation, the 10 tips I share on this episode of Youpreneur FM will help you sell more copies of your book than you could’ve imagined. So, if you’re ready to position yourself as an expert and boost book sales, grab a notebook and jot these tips down to help ensure your book makes a real impact on your business and continues to build your tribe for years to come.Essential Learning Points From This Episode:Determine who your ideal readers are before setting a full strategy in placeMake it easy for people to spread the word about your book by preparing a media kitIf you’ve published a book, you need to create an online home for it to help drive salesHold a virtual book tour by making appearances on book review websites and getting on as many relevant podcasts as possiblePackage goodies in a special book launch bundle to help boost salesDon’t forget to utilize your email subscriber list and update them on your book launchMuch, much more!Important Links & Mentions From this Episode:Virtual FreedomGet early tickets to the Youpreneur Summit 2019Rise of the YoupreneurPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST!Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.For more information and to explore other episodes please click here.

It’s never been easier to build a personal brand business and there’s really nothing to stop you from becoming a successful entrepreneur. However, thousands of “entrepreneurs” who set off to build their empires from the ground up quit before it gains any real momentum.  The problem with the entrepreneurial world these days is the fact that the barrier to entry is so low, anyone can just step over it and assume they can “make it” by doing the bare minimum. The good news for the rest of us is that the people like this, who don’t have the experience and lack the personality needed to grow a successful personal brand business, won’t be around for very long. People can spot a lack of authenticity a mile away and nobody wants to do business with a shell of an entrepreneur. With so much noise, you’ve got to be dedicated in your craft to serve the people you really care about. And, you’ve got to do it consistently. This episode of Youpreneur FM may be short, but it’s packed with lots of great tips to help you build a powerful personal brand business for the future.  So, if you want to build a business with massive staying power, tune in! Essential Learning Points From This Episode: Your content should be as short or long as it needs to be to share your idea in a clarity driven and focused manner You’ve got to remain 'top of mind' for those who are following us if you want to build a future-proof business To build trust and influence, you’ve got to sell something to your tribe on a regular basis As leaders, you’ve got to make sure you’re always learning to continue to serve and inspire those who aspire to be like you You can have anything in life that you want, as long as you help others get what they want (Zig Ziglar) Much, much more! Important Links & Mentions From this Episode: Get early tickets to the Youpreneur Summit 2019 Rise of the Youpreneur Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST!  Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information and to explore more episodes please click here.

The number of hours we can dedicate to work each day isn’t infinite. Eventually, we run out of time, brain power and energy. It’s impossible to work on our businesses 24/7 without rest and that’s okay. It just means that we need to focus on putting the hours that we do have to better use. In this episode, I’m joined by Human Behavioral Specialist, Educator and Author, Dr. John Demartini, to talk all about the power of focusing on our high priority actions every day. We also get into the importance of saying no more often as business owners and how this can actually help control our stress levels, making us better leaders and youpreneurs in the long run. As Dr. John Demartini often says, “If you do not fill your day with high priority actions that inspire you, your day will fill up with low priority distractions.”  So, if you’re ready to hear some great tips and strategies to help you focus on your high priority actions more often, tune in!  Essential Learning Points From This Episode: Stress is the inability to adapt to a changing environment When we prioritize our daily actions, we’re less vulnerable to distractions Fill your day with things that produce the most per hour and use that income doing something you’re inspired by  If you let the masses control your life, you won’t be the master of anything Looking at what your life truly demonstrates will help you to identify your high priorities Surround yourself with people who have a high value on the things you want to delegate  Much, much more! Important Links & Mentions From this Episode: Dr. John Demartini’s Website  The Time Trap by Alec Mackenzie Get early tickets to the Youpreneur Summit 2019 Rise of the Youpreneur Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information and to explore other episodes click here.

We’ve reached the final episode of the mini ‘back to basics’ series on Youpreneur FM. In previous episodes, I've covered everything from figuring out whether you need to be building your business with a personal domain name or a brand-based domain name and how to create content that your audience will love. In this episode, I uncover the secrets of creating a magnetic opt-in email offer that your customers can’t say no to.The purpose of opt-in emails is to invite website visitors to agree to sign up for your email list. If you ask me, success in the online business world is directly tied and attributed to the quality of your email marketing list. Despite what you might think, it’s not about growing the biggest email list you can. Instead, you need to focus on growing your list consistently with quality leads and to do that, you need to know how to craft the perfect opt-in.  So, if you’re interested in learning some of the best practices to create an effective email opt-in offer, tune in! Essential Learning Points From This Episode: Success in online business is directly tied to the quality of your email marketing list  You’ve got to launch an email marketing campaign to truly capitalize on your audience There's no point in putting time and energy into a Facebook group unless you can convert members onto your email list A good opt-in will give your audience a quick win to solve a quick problem You don’t have to keep reinventing the wheel. You can repurpose a high-quality piece of content and use it to create your opt-in offer Much, much more!  Important Links & Mentions From this Episode:  YOU335 - How to Build a Really Simple Email Marketing Funnel Get early tickets to the Youpreneur Summit 2019 Rise of the Youpreneur Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information and to explore other episodes click here.

Creating content that your audience will love takes more than a lucky hunch. You’ve got to listen to your audience to identify the type of content they’re hungry for. Whether you write a new blog post or record a video or podcast episode, you need to create content with purpose.  The last thing you want after spending hours creating content is to upload it and hear nothing but chirping crickets across all of your platforms and social channels. If you want to learn how to create and market content to attract your perfect customer into your ecosystem, you’ve come to the right place. In this ‘back to basics’ episode of Youpreneur FM, I share my guide on how to create and target content to the right audience. I’ll teach you how to identify what type of content will help you establish a stronger relationship with your audience so that you can build your business and reputation.  Essential Learning Points From This Episode:  Before creating new content, ask yourself what you want to be known for, and then create original content that shows off your expertise Building a library of content that people can learn from is vital when it comes to creating an audience Create content that answers your audience’s burning questions and solves their problems Take your audience by the hand and show them the hidden gems of your world so that they’ll never want to leave One of the easiest ways to lose an audience before you’ve really captured them is to stop being consistent in serving up quality content Much, much more!  Important Links & Mentions From this Episode: Get early tickets to the Youpreneur Summit 2019 Rise of the Youpreneur Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information and to explore other episodes click here.