Back in the day, all you needed to build your personal brand was a logo and a website and you were golden. Nowadays, however, consumers are looking for so much more. They want to share experiences, goals and pain points with you - they’re looking for a special connection with a person and a name they can trust.

The rise of “influencers” and “micro-influencers” is a great example of personal branding and authenticity - it’s that unique human element that audiences crave and that big brands try to emulate.

So where do you start when it comes to building your own personal brand? In this episode, I deep-dive into the five key elements that will help you build a successful, future-proof personal brand. 

Tune in as I also talk about how you can tell your story, defining the people you want to serve and why you need to realize you can’t serve everyone and should focus on the audience that really matters to you. There’s a lot to unpack in this episode, so grab a pen, a notebook and enjoy!

Essential Learning Points From This Episode:

• Why you should make sure that the people you are attracting now are the right people you want to serve.
• Get to know your perfect customer so that when you meet them in real life you know just what to say and how you can help.
• Make sure your website has the right messaging so your audience knows exactly what you want them to do.
• Remember, social media isn’t about how many followers you have - it’s all about the engagement you create.
• Real relationships take time to build but they are worth it, so get to know people and let them get to know you. 
• Much, much more!

Important links and mentions from this episode: 

• YOU309 - Website Design and Branding Secrets that Rock with Greg Merrilees
• YOU344 - How to Create & Market Content to Attract Your Perfect Customer
• Pick up Chris’ first bestselling book, Virtual Freedom
• Join the Youpreneur Incubator waitlist!
• Browse the Youpreneur FM Podcast Archive
• Get tickets to this year’s Youpreneur Summit
• Pick up Chris’ second bestselling book, Rise of the Youpreneur
• Download your FREE copy of the Personal Branding Roadmap
• Check out our FREE video course on YouTube!

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