Fitness Business Podcast: Leadership, Innovation, and Profit cover image

Fitness Business Podcast: Leadership, Innovation, and Profit

Latest episodes

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Jul 19, 2022 • 33min

444 The Technology Ecosystem for Your Fitness Business with Kevin McHugh

Technology isn't just for the tech geeks, it's for your staff and particularly for your members. With the right software and technology, you will have the tools to know exactly what your members want, as well as what they don't want. This episode will help you run towards technology, not away from it.
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Jul 12, 2022 • 33min

443 Creating Your Virtual Fitness Studio with Sunshinekelly Moore

Personal Trainers and Group X instructors scurried to virtual fitness studios when COVID-19 hit and gyms closed their doors. They navigated the waters to quickly build an online platform for their faithful followers and clients.  Today's podcast, with Sunshinekelly Moore, is filled with insight on how to keep your virtual fitness studio fresh and updated for continued success. SPECIAL OFFER FOR #FBPFAMILY Confidence on Camera Mini-Course Use the code: fittech (for complimentary entry) Click Here for Mini-Course
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Jul 5, 2022 • 37min

442 4 Steps to Getting Published and Featured in Media with James Patrick

There’s no better way to expand your fitness business brand than to get published. Media outlets are looking for people to tell their story, but they won’t chase you. YOU need to go to them and pitch the VALUE that you will bring to their listeners or audience.  James Patrick, founder of FITposium, shares advice on how to be successful when pitching yourself to media outlets and podcast hosts.
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Jun 28, 2022 • 27min

441 Building a Powerful Fitness Brand

Lisa Haggis is a business expert, brand strategist and founder of Realize Your Brand. According to Lisa, your brand is the way you give people a reason to choose you. Therefore, if you only have surface level marketing, your members won’t stay. I’d say that is a powerful statement.  This episode is filled with a lot of powerful information that your business needs to hear.
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Jun 23, 2022 • 25min

440 The Value Proposition for Educating, Empowering and Inspiring Fit Pros Globally

Join Sarah Pellegrino as she speaks with Amy Boone Thompson, the NEW Owner & CEO of IDEA Health & Fitness Association, about her vision for the association, what to expect at this years’ IDEA World Convention, and how they are working hard to provide continuing education to fitness professionals globally! “If there’s something you really want, you have to put that out into the universe. I asked for this opportunity and made it a reality.” - Amy Boone Thompson REGISTER FOR IDEA WORLD CONVENTION LAS VEGAS | JULY 20 – 24, 2022
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Jun 21, 2022 • 39min

439 Team Building the Whole Staff Can Enjoy

Could you use a morale booster among your team or staff? Have you thought about conducting a team building exercise? Before you do...listen today’s episode for all the do’s and don’t when planning a team building activity. Our guest today is Matt May. He will set you up for success and make you look like a hero to your team.
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Jun 14, 2022 • 31min

438 Using KPIs to Smash Growth Targets with Laura Tolhoek

Whether you love KPIs or despise them, you have to admit they are a vital measuring tool to your business. Approached with the right attitude, they can explain how to get the success out of your business that you are looking for. Join us today to listen to HR expert Laura Tolhoek's advice on how to introduce KPIs to your team and how to use them to smash growth targets.
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Jun 7, 2022 • 42min

437 Managing Both Your Margin and Your Mission with Don Doyle

In today's Thinking Ahead show, Jason Stowell sat down with Don Doyle, SVP of HealthPlex Associate. Don is a seasoned veteran of the health and wellness industry and has been involved in club operations for over 20 years.  We sit down to discuss managing your members' visit, as well as addressing the economic challenges to both our margin and our missions.
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May 31, 2022 • 28min

436 How to Build A Fitness Business that Runs Without You with Pete Piranio

Are you an ambitious fitness entrepreneur and looking to build a fitness business that can run without you? Then tune into today’s episode, because you will definitely take away a few “ah ha” moments. Pete Piranio delivers advice on how to set processes in place to help you acquire clients and grow sales. KPI's also play a big part in your success. Learn the one KPI that 99% of personal training business owners don't talk about and include in their tracking.
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May 24, 2022 • 28min

435 How to Start a Boxing Business with Keith Keppner

Boxing gyms are becoming one of the hottest trends in the fitness industry. Co-Founder of Keppner Boxing Keith Keppner delivers a fantastic show that will get you thinking about the ins and outs of starting a boxing business.Keith knows a few things about starting a boxing business. Keppner Boxing & Fitness redefined an entire industry and transformed what people envision when they think of a “Boxing Gym”. He shares the biggest challenges with starting a boxing business, and his best advice.

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