Fitness Business Podcast: Leadership, Innovation, and Profit
Justin Tamsett | Fitness Business Leader
Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.
Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.
Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.
Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management
About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.
Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.
Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.
Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management
About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Episodes
Mentioned books
Feb 1, 2017 • 44min
088 Coss Marte – How a Drug Kingpin Became a Fitness Entrepreneur
In 2009, Coss Marte was sent to jail as the ringleader of a multi-million dollar cocaine operation. He was grossly overweight and warned by his physician that his current lifestyle, if left unchecked, would likely kill him. Today, Coss has turned his life around, and in the process, has built ConBody, a prison style bootcamp that has over 6,000 clients. During this show, you will hear how he went from a jail sentence to becoming a successful fitness business owner. Things you will learn: The importance of creating a Unique Selling Point for your fitness business The unique features that make ConBody standout in a crowded market How to expand a bricks and mortar studio to an online product Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook
Jan 24, 2017 • 45min
087 Mike Arce - How to Sell Personal Training and Fitness Memberships Easily
Mike Arce is the CEO and founder of Loud Rumor, a 7-figure fitness marketing agency that helps studios and independent gyms grow and get more members. He's an entrepreneur, speaker, coach, and advertising pro. Mike also hosts a top fitness business podcast, The GSD Show. During the show, you will learn: How to get new leads for your fitness business The first step you must take before advertising on Facebook Strategies for closing leads – including a great tactic for getting a prospect to commit to coming in to your gym How to handle common sales objections and three questions you must ask a prospect Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook
Jan 18, 2017 • 40min
086 Matt Wright – Professional Development Tips for Fitness Managers and Teams
Matthew Wright is a fitness business leader, educator and innovator. He has a proven track record of increasing revenue at the individual and club level. Currently, he is the senior director of fitness for Healthtrax Fitness & Wellness, the president of NEHRSA and serves on the IDEA personal trainer committee. Matt holds a master’s degree in sport and exercise psychology. In addition he has taught college courses in kinesiology, anatomy and physiology and exercise technique and prescription. During the interview, Matt talks about leadership development for managers and teams, we discuss hiring new staff – and how far ahead you should plan, plus he tells us about the session he will be presenting at IHRSA 2017. Later in the show, Lynne Nieto from Augies Quest talks about the foundation and their big fundraising event that is coming up in just a few month's time. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook
Jan 11, 2017 • 34min
085 Mike Bledsoe from Barbell Shrugged - CrossFit, Automation and Supplement Sales
Mike Bledsoe is the host and CEO of Barbell Shrugged and Barbell Business. He has been coaching and honing his own health and performance for over 20 years. With the goal of creating the biggest possible impact, he uses video shows, podcasts, software and entrepreneurship to reach as many people as possible. As an athlete he has competed and coached many sports, including Weightlifting and CrossFit, and as an entrepreneur he has successfully co-founded Faction Strength and Conditioning (Home of CrossFit Memphis), Barbell Shrugged, and Barbell Business. During the interview he tells us about: A great routine he does to start each day What CrossFit and traditional gym models can learn from one another. And I ask Mike about selling supplements within a fitness facility, what percentage of your income it could potentially generate and when the best time is to introduce and educate the concept to members. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast https://twitter.com/fitbizpodcast On Facebook
Jan 4, 2017 • 36min
084 Ray Algar - Fitness Substitutes, Who Are They and Why Should We Pay Attention?
Ray Algar is the managing director of Oxygen Consulting. He has a wealth of knowledge and has been analysing and commentating on the industry’s evolution for the past 15 years. He talks to us about some of his recent research around fitness substitutes and boutique fitness studios. We also discuss Gymtopia, a website that shares stories on how the global health and fitness industry uses the power of philanthropy to reach out and support people and communities. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook
Dec 20, 2016 • 52min
083 Michelle Bowden – Using Presentation and Communication Skills to Connect with Your Clients, Members and Teams
This week's special guest is Michelle Bowden. She is an expert in persuasive presenting in business and one of only 35 Australia female CSPs (Certified Speaking Professionals). The CSP is the highest designation for speakers in the world. In today's show we discuss: Why presentation and communication skills are such an important part of every one of our lives – every day What body language and appearance has to do with success Preparation tips for presenting to and communicating with the people around you Techniques that assist with converting a lead to a sale PLUS she tells us why we shouldn’t use the word "but" in our conversations, and what words we should use instead Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook
Dec 13, 2016 • 29min
082 Kayley Riddle - How to Recruit and Keep the Best People for Your Fitness Business
Kayley Riddle is the Owner and Director of People Engine, working with businesses to align their workforce actions with their strategy every day to improve performance and profit. Kayley began in the Health and Fitness Industry, working in Group Fitness and Personal Training while completing University study. She went on to perform in various management roles, including the National People Manager for the Australian LivingWell clubs within Hilton International. With her experience in club re-branding and openings, she re-located to London as a Director of Human Resources, leading teams and opening several hotels across the Hilton family of brands. Now the head of People Engine, it’s easy to see how Kayley’s passion and experience have made her an expert coach in Human Resources – recruiting the best people, retaining them and maximizing performance ... all leading to healthy profits, and making her the perfect guest for todays show! Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook
Dec 7, 2016 • 31min
081 Sherry Pagoto – How to Be the Band Leader of Your Online Fitness Community
Dr. Sherry Pagoto is a professor in the Department of Medicine at the University of Massachusetts Medical School and co-founder of the UMass Center for mHealth and Social Media. She is also a licensed clinical psychologist with expertise in behavioural counseling for obesity. Her research has been funded by the NIH for 13 years and she has published 148 peer-reviewed papers on the science of health behaviour. Her current research is examining how technology and social media can be leveraged for health promotion and disease prevention. During today's interview we talk about the role social media can play in supporting your client's weight loss journey and she tells us the biggest mistake people make when trying to lose weight. We discuss some strategies for creating healthy habits, plus we talk about Sherry's online challenge - PlankaDay. PLUS later in the show, I chat to one of our listeners, Ben Ritchie from Genesis Fitness in WA Australia. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook
Nov 29, 2016 • 42min
080 Carol Michaels - The Future of the Fitness Industry Is Working with the Medical Fraternity
Carol Michaels is the owner of Carol Michaels Fitness and Recovery Fitness which is a cancer exercise program developed to improve recovery from cancer surgery and treatments. She is also the IDEA Personal Trainer of the year for 2016. During this interview she talks about her journey to building Recovery Fitness and she also gives us an insight into how she approached and established relationships with the medical industry to help develop and support the program. Also coming up later in the show is another amazing woman in fitness, Jessica Glazer. I first came across Jess on my Instagram feed. It was her image of a Fitness game for kids that got my attention and I soon found out Jess is an incredible role model and advocate for keeping kids fit, and she shares today a few of the ways she has made fitness FUN! Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook
Nov 22, 2016 • 38min
079 Ilana Wechsler – The First Thing to Do Before Advertising on Facebook
Ilana Wechsler is the founder and director of Green Arrow Digital, and she is a former data analyst turned pay per click (PPC) expert. She has worked at many of the global financial institutions but switched careers many years ago when she finally gave in to her passion for PPC and online marketing. She is truly passionate about working closely with her clients and also teaching businesses how to run profitable ad campaigns themselves, without needing an agency. During today's interview, Ilana defines all the most frequently used terms in Facebook advertising, and she tells us about the importance of pixels and conversion tracking. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook
