Fitness Business Podcast: Leadership, Innovation, and Profit
Justin Tamsett | Fitness Business Leader
Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.
Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.
Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.
Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management
About Your Host: Justin "JT" Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT's hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don't have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT's commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.
Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.
Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.
Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management
About Your Host: Justin "JT" Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT's hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don't have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT's commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Episodes
Mentioned books
Mar 8, 2017 • 26min
093 Andrew Watson - Running a Workplace Challenge
This week's guest is Andrew Watson from the County Sports Partnership Network in the UK. The CSP Network is a nationwide group of 44 County Sports Partnerships (CSPs) which share a common goal of Improving Lives by Growing Grassroots Sport and Physical Activity. During the interview, Andrew tells us about the specific programs that appeal to a broad range of demographics - groups like corporates, young adults, children and the disabled. He also takes us through the National Workplace Challenge, shares some results they have gotten and gives us tips on how a fitness facility could establish and run their own workplace challenge. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook
Mar 1, 2017 • 40min
092 Scott Rawcliffe - The 5 Things Needed for a Successful Facebook Marketing Campaign
Scott Rawcliffe is a trainer geek turned social media nerd who is an international presenter and the social media marketing mind behind some of the biggest names in the fitness industry. He specializes in helping fitness professionals grow their business and influence through the power of Facebook marketing. During today's show, you will learn: About the type of content a fitness business should be producing to build customer connection The most important metric to measure Facebook marketing success Scott's recommendations around using Facebook Live and 5 things needed for a successful Facebook marketing campaign Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook
Feb 21, 2017 • 48min
091 Luke Carlson - Identifying Your Core Purpose Makes Your Fitness Business Unique - Learn More
Luke Carlson is the founder and CEO of Discover Strength whose personal training facilities are among the highest volume/revenue training facilities in the U.S. Luke is a sought after speaker to businesses and leaders in a variety of industries. Luke is an ACSM Certified Exercise Physiologist and has a BS Bachelor of Science and MS Master of Science in Kinesiology from the University of Minnesota. During today's show, you will learn: The importance of having a clear core purpose and core values for your business Why it is so important to understand what truly makes you different as a club. He outlines an exercise to do, before, you do any marketing for your business What that means to promise – and deliver - five star customer service Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook
Feb 14, 2017 • 34min
090 Monique Valcour - The Symptoms of Burnout and How to Beat It
Monique Valcour is an executive coach, keynote speaker, and workshop leader. She believes that everyone has the right and the capacity to thrive at work and in their lives beyond work. Monique's coaching expertise is built on over 12 years of work as a management professor, combined with rigorous coach training, certification, and high-level coaching experience in multiple countries and industries. She has served as a professor of management on the faculties of EDHEC Business School (France) and Boston College (U.S.). She coaches and provides training in leadership development and career management for the United Nations and for several top business schools. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook
Feb 7, 2017 • 40min
089 Rick Mayo and Mike Gelfgot - How to Market Group Training in Your Club to New and Existing Members
Group training is a topic we get lots of questions about. Last year on show 50, Adrian Antigua from Gainsville Health and Fitness answered a number of your questions, and this time we have invited Rick Mayo and Mike Gelfgot along to share their expertise on the subject. To start the show, we talk about great apps to help you get organised in your business. After that, you will learn: • Great strategies for converting current members over to group training • Critical systems you need to run a successful program • Tips for launching group training in your club Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook
Feb 1, 2017 • 44min
088 Coss Marte – How a Drug Kingpin Became a Fitness Entrepreneur
In 2009, Coss Marte was sent to jail as the ringleader of a multi-million dollar cocaine operation. He was grossly overweight and warned by his physician that his current lifestyle, if left unchecked, would likely kill him. Today, Coss has turned his life around, and in the process, has built ConBody, a prison style bootcamp that has over 6,000 clients. During this show, you will hear how he went from a jail sentence to becoming a successful fitness business owner. Things you will learn: The importance of creating a Unique Selling Point for your fitness business The unique features that make ConBody standout in a crowded market How to expand a bricks and mortar studio to an online product Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook
Jan 24, 2017 • 45min
087 Mike Arce - How to Sell Personal Training and Fitness Memberships Easily
Mike Arce is the CEO and founder of Loud Rumor, a 7-figure fitness marketing agency that helps studios and independent gyms grow and get more members. He's an entrepreneur, speaker, coach, and advertising pro. Mike also hosts a top fitness business podcast, The GSD Show. During the show, you will learn: How to get new leads for your fitness business The first step you must take before advertising on Facebook Strategies for closing leads – including a great tactic for getting a prospect to commit to coming in to your gym How to handle common sales objections and three questions you must ask a prospect Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook
Jan 18, 2017 • 40min
086 Matt Wright – Professional Development Tips for Fitness Managers and Teams
Matthew Wright is a fitness business leader, educator and innovator. He has a proven track record of increasing revenue at the individual and club level. Currently, he is the senior director of fitness for Healthtrax Fitness & Wellness, the president of NEHRSA and serves on the IDEA personal trainer committee. Matt holds a master's degree in sport and exercise psychology. In addition he has taught college courses in kinesiology, anatomy and physiology and exercise technique and prescription. During the interview, Matt talks about leadership development for managers and teams, we discuss hiring new staff – and how far ahead you should plan, plus he tells us about the session he will be presenting at IHRSA 2017. Later in the show, Lynne Nieto from Augies Quest talks about the foundation and their big fundraising event that is coming up in just a few month's time. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook
Jan 11, 2017 • 34min
085 Mike Bledsoe from Barbell Shrugged - CrossFit, Automation and Supplement Sales
Mike Bledsoe is the host and CEO of Barbell Shrugged and Barbell Business. He has been coaching and honing his own health and performance for over 20 years. With the goal of creating the biggest possible impact, he uses video shows, podcasts, software and entrepreneurship to reach as many people as possible. As an athlete he has competed and coached many sports, including Weightlifting and CrossFit, and as an entrepreneur he has successfully co-founded Faction Strength and Conditioning (Home of CrossFit Memphis), Barbell Shrugged, and Barbell Business. During the interview he tells us about: A great routine he does to start each day What CrossFit and traditional gym models can learn from one another. And I ask Mike about selling supplements within a fitness facility, what percentage of your income it could potentially generate and when the best time is to introduce and educate the concept to members. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast https://twitter.com/fitbizpodcast On Facebook
Jan 4, 2017 • 36min
084 Ray Algar - Fitness Substitutes, Who Are They and Why Should We Pay Attention?
Ray Algar is the managing director of Oxygen Consulting. He has a wealth of knowledge and has been analysing and commentating on the industry's evolution for the past 15 years. He talks to us about some of his recent research around fitness substitutes and boutique fitness studios. We also discuss Gymtopia, a website that shares stories on how the global health and fitness industry uses the power of philanthropy to reach out and support people and communities. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook
