Fitness Business Podcast: Leadership, Innovation, and Profit
Justin Tamsett | Fitness Business Leader
Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.
Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.
Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.
Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management
About Your Host: Justin "JT" Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT's hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don't have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT's commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.
Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.
Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.
Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management
About Your Host: Justin "JT" Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT's hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don't have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT's commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Episodes
Mentioned books
May 17, 2017 • 33min
103 Tom Breeze explains why you should be advertising on YouTube and how to do it
Tom Breeze is the CEO of Viewability, an international video advertising agency. With clients such as Frank Kern, Neil Patel, Brendon Burchard, Andy Jenkins, Amy Porterfield and many other international brands across many industries, Tom has built thousands of successful advertising campaigns, testing and tracking all the results. During todays show you will learn why you should be advertising on You Tube and exactly how you can do it - even without a huge budget!
May 9, 2017 • 37min
102 Setting up your Personal Training team for success and how to implement actions after a conference
This weeks show features two guests, Kate Golden from Newtown Athletic Club and Steve Jensen from Impact Training Corporation. Kate is the director of People and Fitness Operations for the Newtown Athletic Club, a 250,000 square foot individually owned Lifestyle Facility. She overseas all fitness and wellness operations for the club and was named as one of the 2017 IHRSA Rising Stars. Kate shares her experience on leadership behaviours that are needed to manage people, advice for new managers getting to know their team and how to set up your PT department for success Steve Jensen from Impact Training Corporation gives us advice and an action plan on how to implement ideas we learn at training, on courses and at conferences.
May 2, 2017 • 38min
101 Instagram influencers, custom hashtags and marketing for fitness studios
This week we welcome back The Instagram Expert Sue B Zimmerman to chat about *Using Instagram Influencers for your fitness business *Creating a custom hashtag for your local community *What content you should put on your Instagram stories feed Then Josh Levy from the Association of Fitness Studios shares some key insights from the 2016 Marketing Best Practices report including: *What differentiates studios from traditional clubs * What marketing strategies prove the most effective for fitness studios
Apr 26, 2017 • 38min
100 Todd Durkin: Empower your team for outstanding results
Our special guest this week is the internationally recognised performance coach, personal trainer, author, speaker, and the man who was ranked one of the Top 100 Most Influential People in Health and Fitness, Todd Durkin! During the show he talks about the importance of systems in your business, How to empower your team to deliver exceptional customer experiences, Why building your email list is a game changer for your business and the role of social media in building your personal brand. Also mentioned in the show MyZone, Tribe Team Training, ABC Financial, Active Management, Fitness Quest 10, Precor, One Fit Stop, REX Roundtables.
Apr 19, 2017 • 49min
099 Stu McLaren Converting leads via email marketing
Stu McLaren helps experts transform their knowledge and influence into recurring revenue by launching, growing and scaling 7 and 8 figure membership sites. He is a coach and consultant and in addition to being a highly successful entrepreneur, he and his wife have launched a registered Canadian charity called World Teacher Aid. During this weeks show you will learn: How doing fewer annual promotions can equate to more membership sales and he gives us tips on converting leads via email marketing
Apr 11, 2017 • 44min
98_ The Instagram Expert Sue B Zimmerman: How to grow your Instagram following through business partnerships
Sue B. is the #instagramexpert and creator of the online Instagram course "Ready, Set, Gram" She's a popular CreativeLive instructor, powerful coach on prominent stages like Social Media Marketing World and a highly sort after business coach. During this weeks show, you will learn, How to be known as the go-to person in your niche How to grow your Instagram following through business partnerships
Apr 5, 2017 • 43min
097 LA Gyms and Studios - The Good, the Bad and the Ugly part 2
FlyWheel, Orange Theory Fitness and Speedplay are this weeks featured studio visits. Take a listen as we experience all three facilities from a customer perspective and share with you some great features to consider for your own fitness space. We also finish with a few tips you can use, to check your fitness business is a hit and not a miss! Heres what you will learn in this weeks show: Qualities that create world class coaches Using Heart Rate Monitors to engage with your members Email communication - who is doing it best? How you can make a big impact with a small floor space This weeks Precor Quick Fire Five guest: Sue B Zimmerman.
Mar 29, 2017 • 48min
096 LA Gyms and Studios - The Good, the Bad and the Ugly
Lights Camera Action!! This week, we are headed to LA to check out what the fitness industry has to offer. JT, from Active Management, joined Chantal for a customer eye view as they worked out at 8 different facilities in 7 days. Here's what you will learn in this week's show: The importance of on boarding new customers The value a great member experience can have on your retail bottom line Who is THE BOSCO? We will tell you! and Where you may find your best ever front desk team member Also, this week, we hear from Ken Davies from City Fitness about using Precor in his club, and Brian Doyle, the creator of Axius Core, comes on to talk about this space aged new fitness product! Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook
Mar 22, 2017 • 30min
095 IHRSA 2017 Top Takeaways with Chantal Brodrick
If you follow our social media pages, then chances are you will have seen that I have just returned from a whirlwind trip to LA to attend IHRSA 2017. IHRSA is the International Health, Racquet & Sportsclub Association, and each year they hold an annual event in the U.S. which includes over 100 education sessions and 350 exhibitors at the Trade Show. What you will learn in this week's show: • Tips for making the most out of networking opportunities • Resources to grow and improve your leadership skills • Ideas to encourage member interaction in your fitness facility • The importance of creating a content plan for your business Also this week, we are joined by Fitness PR Guru, Lisa Simone Richards, to chat about her upcoming online summit called the Audience Attraction Formula, which teaches health, fitness and wellness entrepreneurs how to get new clients in the next 30 days. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook
Mar 14, 2017 • 35min
094 John Bellamy - Why Every Fitness Professional Should Be Using LinkedIn
This week's guest is John Bellamy from Direct MSGing, a direct response communications company. In this show we are talking about LinkedIn. LinkedIn is the world's largest professional network. If you aren't already using it to grow your database of fitness clients, you're not alone! It's an underutilized platform by the fitness industry, and John tells us why we should be using it and how! Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook
