Dr. Sherry Pagoto is a professor in the Department of Medicine at the University of Massachusetts Medical School and co-founder of the UMass Center for mHealth and Social Media. She is also a licensed clinical psychologist with expertise in behavioural counseling for obesity. Her research has been funded by the NIH for 13 years and she has published 148 peer-reviewed papers on the science of health behaviour. Her current research is examining how technology and social media can be leveraged for health promotion and disease prevention. During today's interview we talk about the role social media can play in supporting your client's weight loss journey and she tells us the biggest mistake people make when trying to lose weight. We discuss some strategies for creating healthy habits, plus we talk about Sherry's online challenge - PlankaDay. PLUS later in the show, I chat to one of our listeners, Ben Ritchie from Genesis Fitness in WA Australia. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

Carol Michaels is the owner of Carol Michaels Fitness and Recovery Fitness which is a cancer exercise program developed to improve recovery from cancer surgery and treatments. She is also the IDEA Personal Trainer of the year for 2016. During this interview she talks about her journey to building Recovery Fitness and she also gives us an insight into how she approached and established relationships with the medical industry to help develop and support the program. Also coming up later in the show is another amazing woman in fitness, Jessica Glazer. I first came across Jess on my Instagram feed. It was her image of a Fitness game for kids that got my attention and I soon found out Jess is an incredible role model and advocate for keeping kids fit, and she shares today a few of the ways she has made fitness FUN! Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

Ilana Wechsler is the founder and director of Green Arrow Digital, and she is a former data analyst turned pay per click (PPC) expert. She has worked at many of the global financial institutions but switched careers many years ago when she finally gave in to her passion for PPC and online marketing. She is truly passionate about working closely with her clients and also teaching businesses how to run profitable ad campaigns themselves, without needing an agency. During today's interview, Ilana defines all the most frequently used terms in Facebook advertising, and she tells us about the importance of pixels and conversion tracking. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

Emmett Williams is an entrepreneur and leader in the health and fitness industry who has turned around an international marketing company located in Australia, built or purchased 7 health clubs, and helped create a commercial gym equipment distribution company. Five years ago, Emmett relocated to the United States to co-found the international wearable technology start-up MYZONE INC. For anyone that's not familiar with MYZONE, it is a wearable heart rate based system that uses wireless and cloud technology to monitor physical activity. As MYZONE approaches its 6th anniversary the business has progressed from a startup technology company to a market leader in the commercial fitness niche.Emmett, just a few weeks ago, was entered into the Fitness Australia Roll of Honour. During this interview, Emmett talks to us about technology – specifically how technology and data can come together to help drive customer connection, member engagement and growth for fitness business owners. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

In 2002, Chuck Runyon revolutionized the fitness industry when he and Dave Mortensen co-founded Anytime Fitness. For his unprecedented and unique contributions to the fitness industry, in 2009, Chuck was honoured as the “John McCarthy Industry Visionary of the Year” by the (IHRSA). More recently, he was honoured by Chief Executive magazine with its inaugural “Leadership” award for his commitment to investing in people and relationships. Under his leadership, Anytime Fitness has earned numerous industry accolades, including: • “The #1 Top Global Franchise” • “One of America’s Most Promising Companies” • “The Fastest-Growing Fitness Club in the world” • “The Best Place to Work in Minnesota” During this interview, Chuck shares his experience on staying focused in a busy environment, he talks about the importance of the people in our businesses and he tells us the key traits to be a great leader. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

Susan Fowler implores leaders to stop trying to motivate people. In her bestselling book, "WHY MOTIVATING PEOPLE DOESN’T WORK… AND WHAT DOES: The New Science of Leading, Engaging, and Energizing," Susan educates leaders on motivation best practices based on solid science communicated through compelling storytelling, case studies, and real-life examples. Susan is dedicated to providing leaders around the world with a cutting-edge framework, dynamic model, and pragmatic course of action to shape workplaces where people flourish while producing sustainable results. Susan is a professor in the Masters of Science in Executive Leadership program for the University of San Diego. She is a global speaker, consultant, trainer, and coach. She is also the author of by-lined articles, peer-reviewed research, and six books, including the bestselling "Self Leadership and The One Minute Manager" with Ken Blanchard. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

Jay Baer, CSP (certified speaking professional) is the world’s most retweeted person among digital marketers. He is a renowned business strategist, keynote speaker and the New York Times best-selling author of five books including "Hug Your Haters." Jay has advised more than 700 companies since 1994, including Caterpillar, Nike, Allstate, The United Nations and 32 of the FORTUNE 500. He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service. His Convince & Convert Media division owns the world’s #1 content marketing blog, the world’s top marketing podcast, and many other education resources for business owners and executives. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

This week's guest is the editor of Health Club Management Magazine – Kate Cracknell. She joined the company in 2006 and has led the magazine to become a leading title for the health and fitness industry around the world. During the interview, Kate shares why its so important to keep your customer front of mind. She tells us what Brexit means for the UK fitness industry, she challenges clubs on how their interacting with members and connecting with the inactive community, plus she gives us some insider tips on how to get PR for your business. Also during this week's show we have a very special announcement and we have next week's guest, Jay Baer join us for a round of Quick Fire Five! Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

Rasmus Ingerslev is an experienced fitness industry entrepreneur with an international footprint. He has multiple successful start-ups and exits behind him, including two of Denmark’s largest health club groups (fitness dk and Fresh Fitness). He has been pointed out as one of the top CEOs in Denmark and is a recipient of the IHRSA European Club Leadership Award. On a board level, Rasmus serves as Chairman of IHRSA as well as REPEAT and Executive Vice Chairman of Wexer Virtual, a company he founded, which supplies video based group exercise and cycling classes to the majority of the top 25 health club groups globally. He has also served as Vice Chairman of one of Europe’s largest club groups and Chairman of Exerp, who supplies an ERP system to numerous leading health club groups. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

John Lee Dumas is the founder and host of EOFire, an award winning podcast where he interviews today's most successful entrepreneurs 7-days a week. JLD has interviewed over 1200 entrepreneurs and EOFire generates over 1 million monthly listens. John's latest project is The Freedom Journal - a gorgeous leather bound journal that guides you in accomplishing your #1 goal in 100 days. Launched on Kickstarter, it raised $453K in 33 days and became the #6 most funded publishing project of all time. You can learn more at TheFreedomJournal.com. During today's show, JLD shares his key takeaways on topics including social media, marketing, managing your team, leadership, entrepreneurial spirit and balance. He tells us about his passion project, The Freedom Journal and we talk about why you shouldn’t be afraid to give away free content. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook