In this weeks show: The difference between a customer and an advocate How we can help our team understand the importance of customer service How a customer advisory board can help you get great insights on your business The role of technology for customer experience And she shares 3 ways to immediately improve the customer experience in your business Amanda Stevens has dedicated nearly two decades to researching and understanding the science of consumer behaviour and how organisations can grow through uncertain times by putting their customers at the heart of everything they do.

Kari Bedgood oversees the marketing and public relations functions for Active Wellness. She leads an innovative, results-driven team responsible for lead generating marketing campaigns, brand management and strategic communications that support the company’s sales and growth objectives. Prior to joining Active Wellness in 2014, Kari was Vice President of Marketing and PR for Club One and also worked for Ketchum’s Brand Marketing and Consumer Food account management teams serving clients such as 24 Hour Fitness, Kikkoman and Clorox. She has been a featured speaker on Marketing best practices for industry associations including IHRSA and Club Industry. Kari earned her Bachelors of Arts in Journalism from Indiana University, Bloomington.

In this show: Tools for Digital Marketing, How much a club owner should spend annually on their online campaign. 3 secrets to powerful and profitable digital marketing Alan Leach is the Group General Manager and Director of Sales & Marketing at West Wood Clubs, Dublin, Ireland.  He is a sales trainer and international speaker and presenter on fitness club sales and marketing.  In 2017 Alan was voted onto the IHRSA board of directors.   Later in the show, Pam O'Donnell joins us to chat about The IHRSA Institute 2018. 

Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media. During this 4 week series you will learn:  How to Plan your video marketing by asking 6 simple questions The common mistakes to avoid when creating videos Ways to make your video cut through How do we create great videos on a low budget

24 Hour Fitness has a network of more than 420 locations nationwide that serves nearly 4 million members throughout the U.S., opening new clubs at the rate of one every few weeks! Today’s special guest is the CEO of 24 Hour Fitness, Chris Roussos.  Prior to taking on the role of CEO in May 2017, Chris was the President and CEO of Epic Health Services.  With his background in healthcare and his role now in the fitness industry, Chris understands the policy implications of the Affordable Care Act and the impact on business strategy today.

Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media. During this 4 week series you will learn:  How to Plan your video marketing by asking 6 simple questions The common mistakes to avoid when creating videos Ways to make your video cut through 4: How do we create great videos on a low budget

Michael Piercy is the owner of The LAB in Fairfield, New Jersey. He is the recipient of the 2017 IDEA Personal Trainer of the Year award and has also been awarded the 2013 TRX FACEUP award for Overall Instructor of the Year. Michael represents brands such as Under Armour, TRX® and Matrix fitness as a Master Trainer. He is a former professional baseball player with three Major league organizations and holds a master’s degree in exercise science.  

DISCLAIMER The commentary in this podcast is the opinion of the author and in no way constitutes legal advice. Scott McKenzie is more than a corporate lawyer, he is a trusted advisor. Scott guides his clients through the maze of laws affecting commercial transactions with straight talking and thinking outside of the box. He has been recognised as Australia’s leading lawyer to the fitness industry. If you want clear advice and exceptional outcomes, Scott is your man. During the show we discuss how to best manage social media in your facility and the importance of implementing a social media policy.

Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media. Prior to Animoto, Jason served as a television producer for MTV Networks.

Jason Hsiao is the Co-Founder & Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for any small business to create high-performing marketing video designed to standout on social media. Prior to Animoto, Jason served as a television producer for MTV Networks. During this 4 week series you will learn:  How to Plan your video marketing by asking 6 simple questions The common mistakes to avoid when creating videos Ways to make your video cut through How do we create great videos on a low budget