Joey Gonzalez is the CEO of Barry’s Bootcamp.  Barry’s is known as the original cardio and strength interval workout that innovated group fitness and started a global boutique movement.  In this episode: Joeys journey to becoming the CEO, their formula for success, Joey shares how they ensure their brand message remains consistent across multiple countries and locations and we discuss Barrys retail and how it has grown to become an important and profitable part of the business.