Fitness Business Podcast: Leadership, Innovation, and Profit

As our lives begin to get back to a level of normalcy and your members transition back to your clubs, it’s more important than ever to capitalize on their energy and provide them with an amazing, welcome back, group fitness experience! Learn from the experts of live events, Les Mills, on best practices when planning an event, who to include, and important marketing tips & tricks to make sure that your event is a success.

Christa's energy and passion for boutique fitness shines brightly in this episode of The Fitness Business Podcast. She delivers an important message to all studio owners about how important it is to create and build a strategic business plan. One of the key messages she delivers is how important it is to know your community and to cater to their needs. Christa also gets real and discusses the mistakes that she has made along the way to help our listens to avoid the same pitfalls. Sit back, turn up the volume and enjoy the episode with Christa Gurka.

The Fitness Business Podcast Fanatics share their views on the new direction of the industry, post-covid. They discuss their thoughts and insights on the changes that have taken place, which of these changes they forsee will continue, the new way to market the fitness clubs and boutiques and they shine some insights on how to reignite the fitness industry as a whole.

Named as Canada’s most promising young HR leader, Jomana Elwenni is a strategic HR Executive with progressive experience in demanding, global environments in the Fitness, Retail, and Hospitality worlds. Jomana is currently the Director of Human Resources for Orangetheory Fitness Canada. Championing national leadership and management of full range of HR functions for over 110+ locations across multiple groups (Franchises, corporate, and headquarters). She is an innovative HR leader focused on developing and promoting engaged cultures and cultivating teams of natural brand champions. 

Most fitness businesses hear the word "referral" and think of member or client referrals, but in this episode, Michael delivers an amazing insight on how to find referrals outside of your fitness walls. He poses the questions...."how well do you view your relationships with other businesses in your community." By creating partnerships with other businesses, gyms can cross market and reach a whole new community and tap into a new lead source. Listen to how Michael encourages gym owners and sales managers to build relationships with like minded businesses!

Life is too short not to love your work. Discover Strength, believes you should be able to build the career you want while doing work that changes lives. Imagine owning a distinguished fitness business, back by a market-tested business model, where efficient, 30-minute workouts are provided to your clients by expert, educated personal trainers. Imagine building a thriving business while doing work that you love, with people you love. If you are curious to know more about buying a strength training franchise, then this episode is for you. Tune in to the podcast and video interview, where Chantal Brodrick speaks to the CEO of Discover Strength, Luke Carlson.  

In this episode, Pete McCall discusses the importance of staff training and making your team members better by focusing on individual and team development.  He also discusses, that despite budget cuts there are creative ways to continue to educate your staff without spending a lot of money. You won't want to miss this episode, so you can start your journey on developing a 12 month professional development plan for your team.

As the fitness industry comes back stronger than ever in 2021, now is as a great time to reimagine your business: who are you aligned with? Who are you doing business with? Who is cheering you on? Who is your customer and what do they want now? If something or a certain partnership isn’t aligning with your goals going forward it may be time to reimagine your business and who you’re working with! You’re in for an insightful conversation with Vapor Fresh, REX Roundtables, and MXMetrics about the value they’re providing their customers and how you can make adjustments to reimagine your fitness business.

Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world.  Mark shares his new book Cumulative Advantage: How to build momentum for your ideas, business and life against all odds with our Fitness Business Podcast family.

Group Fitness Professionals Ellen de Werd, Rebecca Pinto and Shannon Fable take to discussion about the future of group fitness and what the industry looks like moving forward.