Fitness Business Podcast: Leadership, Innovation, and Profit

Are you a gym owner, fitness entrepreneur, or wellness professional looking to inject some serious fun and engagement into your business? In this episode, host JT Tamsett and guests dive  deep into the secrets of creating a customer-centric experience that keeps people coming back for more. Drawing inspiration from the wildly successful Savannah Bananas baseball team and social media marketing guru Richard Toutounji, this episode provides actionable insights on how to make your fitness studio, health club, or personal training business stand out from the crowd. Learn how to build a strong community, craft engaging content, and gamify your workouts to drive client retention and boost your bottom line. Get ready to transform your business into the place everyone is talking about! Key highlights from the episode: - Spice up your Socials: Learn Richard Toutounji's six elements of engaging social media content: Surprise, Shock, Relatability, Personalization, Timeliness, and Playfulness to create a marketing strategy that pops! - Embrace the "Fans First" Mentality: Discover how Jared Orton and the Savannah Bananas put their fans at the heart of everything they do, creating a unique and unforgettable experience. - Gamify Your Fitness: Explore the power of gamification to drive motivation and engagement in your clients' workouts with Jay Worthy from MyZone.   Leave us a voicemail! Leave a rating on Spotify or Apple Podcasts.   Quotes: "We feel like the critical mission of our team is to make baseball fun." - Jared Orton "We exist to create the best possible experience for our fans and every key stakeholder within the organization is aiming directly towards that." - Jared Orton “Don't take things too seriously, especially on social media. It is a platform to be playful as well." - Richard Toutounji   Resources: Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Jared Orton - LinkedIn Savannah Bananas - Website Jared’s Book Recommendation - Unreasonable Hospitality   Merch Sponsor: REX Roundtables - Website and Email REX Leadership Academy - Website Be a Merch Sponsor - Here   REX Wise Words: Richard Toutounji - LinkedIn, Facebook and Instagram COM Marketing - Website    Trusted Suppliers: Eleiko - Website ABC Fitness - Website Instinctive Insights - Website Budderfly - Website   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Related: Client acquisition, member engagement, fitness marketing, gym growth, customer experience, fitness trends, health and wellness, fitness industry, gym management, business strategy Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

As a leader, are you doing everything you can to elevate women in leadership? This episode of the Fitness Business Podcast features insights from global female leaders Mel Tempest and Allison Flatley on elevating women in leadership and ownership roles within the fitness industry. The discussion covers current trends, the importance of empowering women to share their stories, and the need for supportive policies and professional development. The episode also highlights the power of storytelling in marketing, using examples like Mari Llewellyn's Bloom Nutrition and Nike's "Just Do It" campaign. Danielle Krischik shares a formula for creating captivating, relatable, and motivating stories to drive business results. Perfect for gym owners, fitness managers, and studio leaders seeking to improve their leadership skills, enhance their marketing strategies, and foster a more inclusive environment.   Key highlights from the episode: - Women's Leadership: Gain insights on current trends and strategies to elevate women in leadership and ownership roles within your fitness business. - Storytelling for Marketing: Learn how to craft compelling transformation stories to connect with potential clients and drive membership sales, leveraging proven techniques for captivating and motivating audiences. - Inclusive Gym Culture: Discover the importance of supportive policies, professional development, and creating opportunities for women to share their experiences, fostering a more inclusive and thriving gym environment. Leave us a voicemail! Leave a rating on Spotify or Apple Podcasts.   Quotes: "The more women hear other stories of other successful women, the more empowered they are." - Allison Flatley "Women [tend to] undervalue their contribution toward the industry.” - Mel Tempest "There is no greater sales tool for a gym than a transformation story." - Danielle Krischik   Resources: Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Allison Flatley - LinkedIn Mel Tempest - LinkedIn, Website and Instagram Health & Fitness Association Conference in Las Vegas REX Iron Maiden Roundtable Merch Sponsor: REX Roundtables - Website and Email REX Leadership Academy - Website Be a Merch Sponsor - Here Wise Words: Danielle Krischik - LinkedIn The Story Effect - Website and Instagram Bloom Nutrition & Nike Trusted Suppliers: Max Members - Website Les Mills - Website EVOLT 360 - Website American Barbell - Website   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Related: Gym management strategies, fitness marketing tips, studio growth, employee retention fitness, staff development programs, gym culture improvement, client engagement fitness, fitness industry trends, leadership development fitness, inclusive workplace Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!  

Fitness business owners and gym leaders, are you struggling to revive your personal training department? This episode of the Fitness Business Podcast dives deep into the current state of personal training in gyms with experts Richard Boyd and Bob Esquerre, who bring over 20 years of experience. Discover actionable strategies to relaunch or launch a thriving PT program, moving past COVID-era challenges. Learn how to adapt to the modern, educated gym member, measure success beyond revenue, and cultivate a team of trainers who drive member retention and build lasting relationships. Tune in for golden nuggets on transforming your personal training business and creating a culture of excellence within your gym!   Key highlights from the episode: - Upskill your personal trainers to regain authority and effectively engage with today's educated gym-goers. - Celebrate trainers who build relationships and extend member engagement, driving overall gym success. - Ensure clear expectations and consistent training to cultivate a team that embodies your gym's brand and culture, ultimately enhancing customer service and member satisfaction.   Leave us a voicemail!   Leave a rating on Spotify or Apple Podcasts. Quotes: “Fitness business owners around the globe are scratching their head wondering what the hell has happened to my PT department." - JT Tamsett "Properly trained staff that represent your brand is your most important asset. Leaving that to chance is not the right play." - Brent Frueh "The trainer is no longer the authority on the gym floor." - Richard Boyd "Celebrate those trainers that are keeping people the longest." - Richard Boyd   Resources: Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Bob Esquerre - LinkedIn and Facebook Richard Boyd - LinkedIn Feel Soma - Website Bob Esquerre Recommendation: Three Moves Ahead: What Chess Can Teach You About Business by Bob Rice Richard Boyd Recommendation: Breath by James Nestor   Merch Sponsor: Fast 30 Coach - Facebook Be a Merch Sponsor - Here   In The Trenches With A REXer: Brent Frueh - LinkedIn Rochester Athletic Club - Website, Facebook and Instagram REX Roundtables - Website and Email REX Leadership Academy - Website   Trusted Suppliers: Glen Taylor - LinkedIn, Facebook, and Instagram Fit Into Shape - Website, LinkedIn and Facebook HR Network - Website Myzone -  Website MXM Metrics - Website Atlantis Strength - Website   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society   Related: Gym Management Podcast, Personal Training Business Tips, Gym Owner Podcast, Fitness Industry Leadership, How to Grow a Gym, Member Retention Strategies for Gyms, Fitness Marketing Podcast, Best Gym Business Podcasts, PT Sales Strategies   Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Buckle up for an electrifying episode of the Fitness Business podcast featuring Ingrid Knight-Cohee, the 2024 IDEA Fitness Leader of the Year, who is revolutionizing group fitness with her groundbreaking MSINGI™ program. This isn't just another episode—it's a masterclass in transforming group fitness from an expense line to a profit center, packed with insider strategies for fitness leaders looking to innovate, engage members, and combat the growing epidemic of loneliness. Knight's unique Afrocentric functional movement program offers a fresh perspective on creating connection, motivation, and dynamic fitness experiences that go far beyond traditional workout models.   The episode also features additional perspectives from Jalynn Brown, who provides three key strategies for building strong instructor relationships, and Ken Reinig, an insurance specialist offering valuable business insights.   Key highlights from the episode: - Strategies for instructor retention and building a thriving group fitness team - Innovative approaches to group fitness programming that drive member engagement - Insights into combating social isolation through community-focused fitness experiences Leave us a voicemail! Leave a rating on Spotify or Apple Podcasts.   Quotes: “People need people.” - Ingrid Knight-Cohee "33% [of people] say strength is their number one goal." - Ingrid Knight-Cohee “When you're accountable to an instructor, and when you've got a tribe... your motivation comes easier." - Ingrid Knight-Cohee "Everyone is struggling to find quality instructors right now." - Ingrid Knight-Cohee   Resources: Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Ingrid Knight Cohee - LinkedIn, Facebook and Instagram Episode 297 - Listen Fitness World - Website Msingi Group Fitness Program - Website and Instagram Merch Sponsor: Pursuit Performance - Website Be a Merch Sponsor - Here In The Trenches With A REXer: Jalynn Brown - LinkedIn Healthworks Fitness - Website REX Roundtables - Website and Email REX Leadership Academy - Website Trusted Suppliers: Ken Reinig - LinkedIn and Website ROR Partners - Website Matrix - Website Performance Foods - Website Digital Revenue Systems - Website   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Related: Group fitness class, group fitness workouts, class ideas, music playlist, instructor tips, warm up routines, staff retention, employee experience, employee engagement Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Do you have a “me” or a “we” fitness business? Zach Colman reveals the transformative concept of building a community brand in the fitness industry. He explains that a community brand is more than just a platform—it's an evolution from a personal brand to a collective ecosystem of shared values and experiences. Coleman emphasizes that modern fitness businesses must move beyond transactional interactions, recognizing that people now crave genuine connections and meaningful experiences. By focusing on core values, communication, and creating an environment where members feel understood, fitness leaders can differentiate themselves in a competitive market. You’ll also hear from Jared Williams about the best equipment layout for your gym, as well as Hailey Rowe about a time management strategy that will help you stay organized and on track. Key highlights from the episode: How to transition from a "me" to a "we" business model. Developing a brand culture that aligns team values and member experiences. Creating an advocacy ecosystem that goes beyond traditional fitness services. Leave us a voicemail! Leave a rating on Spotify or Apple Podcasts.   Resources: Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Zach Coleman - LinkedIn, YouTube and Instagram GymMark - Website Merch Sponsor: Be a Merch Sponsor - Here In The Trenches With A REXer: Jared Williams - LinkedIn The Dynamic Fitness - Website, LinkedIn, Instagram and Facebook REX Roundtables - Website and Email Wise Words: Hailey’s Website, Instagram, Facebook, and LinkedIn. Hailey’s Podcast. Trusted Suppliers: Sarah Pellegrino - LinkedIn Wellness Space - Website Smart Health Clubs - Website Saltbox - Website Reinig Insurance - Website Club Com - Website, LinkedIn, Instagram and TikTok About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Related: Community Brand Development, Fitness Business Strategy, Brand Identity for Gyms, Athletic Brand Marketing, Fitness Community Building, Gym Member Experience, Values-Based Business Leadership, Fitness Industry Branding, Community-Focused Fitness, Gym Marketing Strategies, Personal Brand Evolution, Fitness Business Ecosystem, Member Retention Techniques, Athletic Brand Communication, Fitness Community Advocacy

With a staggering 181% increase in strength equipment usage between 2012 and 2022, as reported by Track My Gym, strength training has become the hottest trend in the fitness industry. In the first episode of the new season of the Fitness Business Podcast, host Justin Tamsett explores this trend with key expert Paul Byrne, as well as explores other key strategies with industry experts Jennifer Poljacik, David Steele, and Lauren Becker. The episode covers enhancing leadership, driving innovation, and boosting profits through developing a growth mindset, creating a strong culture, investing in team members, and leveraging technology to improve the member experience.   Key highlights from the episode: - Paul Byrne discusses the strength training trend and its implications for gym businesses. This trend is driven by social media, influencers, and changing consumer preferences. - Delivering exceptional customer service is crucial for gym businesses. Key strategies include defining service standards, understanding customer needs, and going the extra mile to create raving fans.  - Modern marketing in the fitness industry requires a shift from linear CRM processes to more organic and responsive interactions. Utilizing texting, AI, and retargeting ads can automate and speed up the marketing process, focusing on convenience, reviews, and ease of membership to attract and retain customers. Leave us a voicemail!   Our favorite quotable moments: “Consider making your gym [micro] influencer friendly. You have a room in the back where you have good lighting, you have the equipment you need. They can go back there and make it a place where they like to come and shoot their content.” - Paul Byrne “Creating the best customer experience can only benefit your bottom line and increase customer retention and staff satisfaction... One of the most helpful tools that I have used with my teams over the years is a wonderful book called Raving Fans by Ken Blanchard and Sheldon Bowles.” - Jennifer Poljacik "It's time to rethink the way we think of our prospects and how they interact with us, to get them from looking at us - to membership... We need to make it better." - David Steele   Resources: Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Paul Byrne - LinkedIn Harrison Co - Website Link to Strength Training Report - Access Here Link to GLP-1 Report - Access Here Merch Sponsor: GRIT Fitness - Website Be a Merch Sponsor - Here In The Trenches With A REXer: Jennifer Poljacik - LinkedIn 212 Fitness - Website and Facebook REX Roundtables - Website and Email Wise Words: David Steele - LinkedIn Sneeze It - Website Trusted Suppliers: Club Com - Website, LinkedIn, Instagram and TikTok Lauren Becker - LinkedIn Wellness Space - Website Solution One - Website Egym - Website   About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often.  JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.  Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations. Related: weight training, beginner weight lifting, weight lifting program, strength exercises, strength training for women, strength training for seniors, strength training for women over 50, strength training for beginners, training for women, workout for women, gym workout, weight training Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

The recovery industry in fitness is experiencing rapid growth, with experts projecting it to be worth over $90 billion globally by 2027. This episode of the Fitness Business Podcast explores the rising trends in recovery, focusing on popular modalities such as cold plunge therapy and percussive therapy. The discussion highlights how recovery has evolved from being primarily for professional athletes to becoming a mainstream interest for everyday fitness enthusiasts. Factors driving this trend include increased awareness, celebrity endorsements, and a post-pandemic emphasis on overall wellness. The panelists, representing companies like Plunge (makers of cold plunge tubs) and Therabody (known for their Theragun devices), discuss the importance of incorporating recovery spaces in gyms as a member retention tool and potential revenue stream.   Key highlights from the episode: - The recovery industry is booming, with cold water therapy and percussive therapy gaining significant popularity. - Gyms are prioritizing recovery spaces to attract and retain members, as well as to create additional revenue opportunities. - Considerations for implementing recovery areas in gyms include economic models, location requirements (especially for water-based therapies), and compliance with health codes and regulations. Leave us a voicemail!   Our favorite quotable moments: "Recovery has evolved from a world for professional athletes, to a niche interest, to now a booming industry." - Justin Tamsett "People are paying attention to wellness a lot more than ever before, and I think that the main driver has been from the pandemic and post." - Asher, Therabody   Resources: Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Anthony Schreiber - LinkedIn Plunge - Website Plunge on Shark Tank - Watch Here Andrew Spellman - LinkedIn Asher Gardner - LinkedIn Therabody - Website, Instagram and LinkedIn Therabody App - Download Here Therabody Reset Locations - Here Therabody in Clubs - Here Therabody Jet Boots with Red Light Therapy - Here Recovery at Brick Bodies - Website EOS Rejuvenate - Here Barry’s Bootcamp Venice - Website Health & Fitness Association - Website   Merch Sponsor: Anytime Fitness - Website Be a Merch Sponsor - Here   In The Trenches With A REXer: Matt Remick - LinkedIn Rochester Athletic Club - Website, LinkedIn, Facebook and Instagram   REX Roundtables - Website and Email   Trusted Suppliers: Integrity Square - Website Eleiko - Website ABC Fitness Services - Website Budderfly - Website   About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often.  JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.  Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.   Related: Cold plunge therapy, Percussive therapy, Cryotherapy benefits, Recovery tools for athletes, Wellness and recovery, Fitness recovery techniques, Cold water immersion, Therabody products, Gym recovery space design, Post-workout recovery methods, Fitness recovery solutions, Cold plunge installation for gyms, Percussive therapy equipment for fitness centers, Benefits of recovery spaces in gyms, Wellness amenities for fitness facilities, Gym member retention strategies, Designing recovery areas in fitness centers, Trends in fitness recovery services, Integrating wellness into gym offerings, Revenue generation through recovery services Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Want to boost your fitness business's sales and communication skills? Think outside the box! Improv is no longer just a drama term; it’s a unique strategy that can help you have conversations with better results. By incorporating improv techniques into your sales and service training, you can enhance active listening, build rapport, and handle objections with confidence. By mastering the art of "Yes, And," your team will become more adaptable, creative, and effective in every interaction. Key Takeaways: Enhance Active Listening: Improv teaches you how to listen to your clients and members, understanding their needs and concerns. This leads to more meaningful conversations and stronger relationships. Build Rapport and Trust: By practising improv, your team will develop the ability to connect with people on a deeper level, building trust and rapport. This is essential for closing sales and retaining members. Handle Objections with Confidence: Improv empowers you to think on your feet and respond to challenges with creativity and flexibility. This will help your team overcome objections and find solutions that satisfy both parties. Leave us a voicemail!   Our favourite quotable moments: “‘Yes, and’ is the one rule. And when you do that one rule, you say yes and you get all the benefits.” - Mary DeMichele “‘Yes, and”… those two words gain access to the brain, and it balances our nervous system. And when you balance the nervous system, you bring the brain online and you get all those benefits.” - Eric Tepper “Whether we’re saying it out loud or we’re doing it in another nonverbal way, that ‘yes’ creates enough safety to help our brain turn back on.” - Mary DeMichele   Resources: Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Eric Tepper - LinkedIn Selling Wellness - Website, Facebook and Instagram Mary De Michele - LinkedIn One Rule Improv - Website, Facebook and Instagram   Wise Words Guest: Chris Stevenson - LinkedIn Marisa Hoff - LinkedIn The Empower Group - Website   In The Trenches With A REXer: Shania Parker - LinkedIn Peak Health & Wellness Center - Website   Merch Sponsor: Physiq Fitness - Website, Facebook and Instagram   REX Trusted Suppliers: Max Members - Website Les Mills - Website EVOLT 360 - Website American Barbell - Website   REX Roundtables - Website and Email   About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often.  JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.  Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations. Related: Improv for sales, improv for customer service, improv techniques for fitness professionals, improv for fitness business training, how to improve communication skills in fitness, sales technique for fitness, customer service tips for fitness, leadership skills for fitness managers, build rapport with clients, overcome objections in sales Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Join Brian Weaver, a fitness leadership coach, Clint Argonha, AI sales expert, and Jason Jaquais-Tarbox, marketing strategist, as they explore how AI is revolutionizing the fitness industry. They discuss practical AI tools like ChatGPT for automating tasks and personalizing client experiences. The trio dives into the importance of embracing AI to enhance operational efficiency and drive profits. They also unpack common misconceptions about AI and underscore the ongoing value of personal trainers in a tech-driven world.

Are you looking for a unique and effective way to market your gym, attract new members and retain members and staff? Podcasting is the answer. In this episode, we chat with podcast producer Jamie Kennedy, exploring how gyms can leverage podcasts to build community, increase member and staff retention, and position themselves as thought leaders in the fitness industry. Key Takeaways: - Podcasting is a powerful storytelling tool. Use it to share your gym's story, highlight member success stories, and provide valuable fitness tips and advice. - Podcasting can improve member retention. By providing valuable content and fostering a sense of belonging, podcasts can help keep members engaged and motivated. - Podcasting can position your gym as a thought leader. By sharing expert insights and industry knowledge, you can establish your gym as a go-to resource for fitness information. Podcasting can be a valuable tool for gym leaders who want to increase their visibility, build community, and attract new members. Listen to this episode to create a successful podcast that will help your gym stand out from the competition. Our favourite quotable moments: "Storytelling is an incredible way to sell your offering, your product, your service." - Jamie Kennedy "Podcasts can be a great tool for the top of the marketing funnel (building awareness)." - Jamie Kennedy "Your job is to create a podcast that is helping solve your target audience's biggest struggles." - Jamie Kennedy If you’re loving the podcast, please leave a review on Spotify or Apple Podcasts! Resources: Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Jamie Kennedy - LinkedIn Brave Moon Podcasts - Website Resources: Free podcast launch guide for leaders in health & fitness - Download today. Podcastle - Podcast recording and transcription platform option 1. First 3 hours are free. Riverside - Podcast recording and transcription platform option 2. Acast - Podcast hosting platform option 1. Libsyn - Podcast hosting platform option 2. Building a StoryBrand by Donald Miller Stories that Stick by Kindra Hall Wise Words Guest: Dr Paul Bedford - Website LinkedIn Instagram Facebook YouTube In The Trenches With A REXer: Troy Morgan - Website and LinkedIn Willows Gym - Website  Sponsor’s Pitch: MXMetrics - Website and LinkedIn Jason Abucejo - LinkedIn REX Trusted Suppliers: ROR Partners - Website Precor - Website Performance Foods - Website REX Roundtables - Website and Email About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often.  JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.  Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations. Related: start a podcast, start a podcast business, fitness business marketing strategies, podcast marketing strategy, podcast marketing trends, podcast marketing online, podcast marketing tips, fitness business ideas, fitness business growth, member retention Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!