Mastering Fitness Staff Recruitment: Marketing, AI, and Referral Strategies to Build Your Dream Team: Fletcher Wimbush, Dr. Patrick Porter & Mark Harrington Jr: Episode 541

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Are you a fitness leader, manager, or gym owner searching for actionable strategies to revolutionize your staff recruitment and retention? This episode of the Fitness Business Podcast, hosted by JT Tamsett, is a must-listen for anyone serious about building a high-performing fitness business in today’s competitive market. Discover how to wear your sales and marketing hat when hiring, ensuring your recruitment process is as dynamic and creative as your member acquisition campaigns. You’ll learn how applying marketing principles to staff acquisition can transform the quality and consistency of your hires. The episode dives deep into the power of crafting compelling job ads that resonate with potential candidates, making your gym stand out on job boards and attracting top-tier talent. The episode also unpacks the critical role of referrals, explaining why embedding a culture of referrals - where team members are rewarded for recommending candidates, not just successful hires - can create a self-sustaining pipeline of passionate, values-driven staff.

Also hear from Dr Patrick Porter about what should really be in all our morning routines, plus why that 2pm slump gets to all of us - and what you can do about it.

Key highlights from the episode: - Innovative Use of AI in Recruitment: Learn how artificial intelligence is streamlining everything from candidate screening to interview scheduling, making your hiring process faster, smarter, and more efficient.

- Building a Referral-Driven Culture: Discover proven tactics to make daily referral requests a habit, and how to incentivize your team to help you build a robust bench of future staff, ensuring you’re never caught off guard by sudden vacancies.

- Prioritizing Integrity and Attitude: Find out why focusing on these core traits - rather than just technical skills - leads to stronger teams and a more positive workplace culture, ultimately boosting member satisfaction and retention.

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Quotes: “Your sleep cycle starts in the morning.” - Dr Patrick Porter

“Never drink coffee first thing in the morning. I know a lot of people do that. Get up in the morning and drink a glass of water.” - Dr Patrick Porter

“Don't post a boring job description. You got to make this exciting." - Fletcher Wimbush

“Reward the referral, not the outcome.” - Fletcher Wimbush

Resources: Be an FBP Insider on Patreon Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Fletcher Wimbush - LinkedIn, Website, Facebook FACT Driven Hire System - Use code: hirebetter Hiring Expert GPT - Watch how it works here Unlock your coaching potential with DISC Fletcher’s Book Recommendation - Who by Geoff Smart Indeed - Website ZipRecruiter - Website Lindsay Vastola Live Event: Own the Role, Achieve the Goal: How EQ Drives Performance & Accountability - Watch now on Patreon

Wise Words: Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram Dr Patrick Porter’s Book - Thrive in Overdrive Buy Your Headset Using our Link!

Merch Sponsor: Be a Merch Sponsor - Here

REXer in the Trenches: Mark Harrington - Website, LinkedIn, Instagram Mark’s Book Recommendation - The Advantage by Patrick Lencioni The Table Group - Website Website - www.REXRoundtables.com Email - Eddie@REXRoundtables.com Leadership Academy – www.REXLeadershipAcademy.com

Trusted Suppliers: Reinig Insurance Power Plate ROR Partners HR Network Referrizer

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society

Related: Fitness business growth strategies, gym staff retention tips, hiring personal trainers, fitness industry recruitment, employee onboarding best practices, fitness leadership development, gym management podcast, fitness industry trends 2025, recruitment marketing for gyms, fitness business success stories.

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