Enterprise Sales Development (CIENCE)

In the latest episode of "The Enterprise Sales Development Podcast," Blake Hudson, a seasoned SDR, shared valuable tips for excelling in SDR interviews. He emphasized the importance of personal branding, suggesting that SDRs actively ask questions to create bonds and differentiate themselves from others. Additionally, he shared practical tips such as thorough company research and showcasing communication skills to succeed in interviews. Overall, Blake's insights provide valuable guidance for SDRs aiming to excel in the interview process. Don’t miss this opportunity to gain great insight for your next big interview!.  WHAT YOU’LL LEARN SDR tips for interviews Personal branding as an SDR Data through prospecting and sales development  QUOTES “Once you reframe interviews and understand that, hey, they have a problem I’m the solution, then you can get into stories, and stories and narrative is as old as humanity.” - Blake Hudson [6:43] “Sometimes personal branding is probing and asking great questions. It's giving platform for other leaders to come and answer questions.” - Blake Hudson [21:34] “Personally, I think that SDR is, the heart between marketing and sales.” - Blake Hudson [26:55] TIMESTAMPS [0:00] - Meet Blake Hudson [4:34] - Confidence on interviews [5:59] - Blake’s advice for interviews [16:33] - Tools on the sales development environment  [19:10] - Blake on personal branding as an SDR [26:23] - Blake on the role of the SDR [34:34] - Blake’s projects [37:30] - Connect with Blake Connect with Blake Blake Hudson's LinkedIn CIENCE on LinkedIn CIENCE on Facebook CIENCE on Twitter CIENCE on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

In the latest episode of "The Enterprise Sales Development Podcast," we had the pleasure of interviewing Taft Love, founder of Icerber DevOps and expert in the field of sales development. Taft explained that while many sales teams primarily focus on the traditional sales funnel, there is an equally important "invisible funnel" that consists of activities that don't necessarily lead to immediate conversions but are crucial for long-term success. He also discussed essential KPIs in sales, and the role of technology in sales development. Overall, the episode offers actionable advice and strategic considerations for sales professionals looking to optimize their sales development efforts. WHAT YOU’LL LEARN The “invisible funnel” The real KPI´s to focus on sales Tech in sales development QUOTES  “How many companies did my outbound team start prospecting this month? And if you don't know your way around sort of the architecture of Salesforce, you might think like there's gotta be a field for that, but I promise you there's not.” - Taft Love [11:43] “You got to do two things to get outbound, right? You have to have decent timing and not screw up. And if you do those two things, you're probably going to be okay.” - Taft Love [18:19] “I think we've seen this proliferation of tools and simultaneously as the buying group has changed in companies and the way people buy fundamentally has changed, so have the strategies of selling to companies and the world is changing so fast that it's created this proliferation of tools.” - Taft Love [28:03] TIMESTAMPS [0:00] - Meet Taft Love [5:26] - Taft beginnings as an SDR [8:24] - Taft on “the invincible funnel”  [14:33] - Taft on his sales strategy with SmartRecruiters [19:47] - Taft experience in a “dual” role [25:25] - Taf on Iceberg RevOps [27:23] - Are we at peak tech in the sales development? [31:51] - Connect with Taft CONNECT Taft Love's LinkedIn CIENCE on LinkedIn CIENCE on Facebook CIENCE on Twitter CIENCE on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

In the latest episode of "The Enterprise Sales Development Podcast," guest Jack Knight shares valuable tips for effective cold calling. Learn how to make cold calling fun and successful by using innovative techniques, such as incorporating humor and team work. Jack also emphasizes the importance of aligning cold calling efforts with your inbound marketing strategy for better results. Tune in now to discover actionable insights that will enhance your sales development skills and improve your cold calling approach! WHAT YOU’LL LEARN Cold calling tips Inbound led outbound approach How to make cold calling fun and effective QUOTES  “In sales, failure is the rule and success is the exception.” - Jack Knight [8:44] “We call it the buyers journey, right? We have to realize that journey starts somewhere and I think we over complicate sales sometimes. I think we just need to zoom all the way out and go, wait, I'm a buyer.” - Jack Knight [21:24] “Cold calling sucks, everyone hates cold calling, but it's effective and it is not dead, it's effective when people do.” - Jack Knight [29:40] “We're ultimately building culture. We're transforming culture and what we wanna build is strong cold calling culture.” - Jack Knight [32:24] TIMESTAMPS [0:00] - Meet Jack Knight [4:41] - Why competitiveness is important as an SDR [10:35] - How Jack manages competitiveness within his team [15:42] - Jack’s experience leading a BDR team [21:22] - Jack on buyers journey  [25:00] - Jack on inbound led outbound [30:18] - How Jack makes the SDR experience “fun”  [36:14] - Common factors that affect cold calling [39:49] - Cold calling tips [46:35] - Connect with Jack Knight CONNECT Jack Knights' LinkedIn CIENCE on LinkedIn CIENCE on Facebook CIENCE on Twitter CIENCE on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of "The Enterprise Sales Development Podcast" we interviewed Daniil Krets, director of global sales development at Esper. He shares insights on running a successful SDR program with complicated personas. Daniil also highlights the need to understand complicated buyer personas and tailoring outreach accordingly. He also explores the benefits of leveraging AI tools for automating prospecting and personalization while maintaining genuine interactions. Another critical point covered in the episode is measuring success within an SDR program, so don't miss this opportunity to improve your SDR program and tune in!. WHAT YOU’LL LEARN Running a successful SDR program with complicated personas AI tools as an SDR How to measure success within your SDR program  QUOTES  “There's still innovation, but I think most of the startups are doing AI, you know, and that’s a complex thing. So, I think the industry is evolving big time in that respect and there is more personalization. There's more targeting.” - Daniil Krets [23:46] “If you think about quantity as a way to reach quality over time and, you're setting up a process at the beginning that is very measurable and you can make good business decision that's key, right? And I think that's kind of another big learning for me.” - Daniil Krets [26:36] “My point is as much as this is helpful, I think we like go to market leaders need to maintain a good balance. So teaching people how to fish versus giving them a lot of tools that make their life so easy. That they stopped knowing how to do it, right? I think that's the balance.” - Daniil Krets [32:24] TIMESTAMPS [0:00] - Meet Daniil Krets [10:21] - Daniil about the “devops” personade [21:20] - Daniil problems when prospecting  [28:48] - Daniil on AI  [34:18] - How Daniil manages his SDR team [42:46] - How Daniil overcomes challenges [52:00] - Connect with Daniil  CONNECT Daniil Krets' LinkedIn CIENCE on LinkedIn CIENCE on Facebook CIENCE on Twitter CIENCE on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

In the latest episode, we interviewed James Barton, who underscored the value of relationships in sales development. He stressed that fostering trust with clients through strong relationships directly impacts sales. Barton also discussed managing successful Sales Development Representative (SDR) teams, highlighting the importance of a supportive culture, open communication, and clear expectations. Lastly, he shared insights into understanding different Ideal Customer Profiles (ICPs), emphasizing the need for continuous learning, adaptability, and a tailored approach. WHAT YOU’LL LEARN SDR team management tips Importance of building relationships in sales development How to learn about different ICP’s  QUOTES  “That's truly the role of a sales development rep is find new relationships, nurture them, deliver them, support them. And it's not just, okay. I'm out here, you know, kind of thing is like you are the name, the voice, the first point of contact that any of these people have in their experience with your company.” - James Barton [5:06] “But it starts with relationships and setting the experience off on a good foot with the prospect or customer.” - James Barton [9:06] “So we figured out if you incentivize and you measure on the right activities, which turns the right behaviors which turn at the right results, you can bring that forecast ability of the SDR team back to like the initial stages of what we're doing.” - James Barton [14:58] TIMESTAMPS  [0:00] - Meet James Barton  [6:29] - James on the importance relationships as SDR  [12:22] - Jame’s experience as a sales development leader throughout the years   [14:50] - Jame’s success model   [21:44] - Factors why of SDR underperfomance  [31:56] - James on leadership  [40:06] - How James learns about different ICP’s   [47:49] - Connect with James CONNECT James’ LinkedIn CIENCE on LinkedIn CIENCE on Facebook CIENCE on Twitter CIENCE on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we interview Dave Kart, who shares insights into his successful BDR team, management approach, and Maxio's buyer persona. Dave highlights the importance of a supportive culture, clear expectations, and continuous training for BDR success. He emphasizes open communication, empowering team members, and maintaining work-life balance in his management style. Gain insights into Maxio's buyer persona and how tailoring messaging to address the pain points of mid-to-large technology enterprises, focusing on CTOs and IT Directors, can effectively engage your audience. Don't miss this opportunity to learn the secrets behind BDR success – tune in now! WHAT YOU’LL LEARN Building a High-Performing BDR Team Effective Management Approach Understanding Your Target Audience QUOTES “So it's very important, you know, especially on a phone call to establish that credibility to establish that trust and ask for permission that's one of the things that we talk a lot about is in terms of where we're interrupting, you know, whatever was going on in that person's world at that point in time,and, so we wanna be concise, we wanna get to the point we wanna have that crisp and clear message.” - Dave Kart [11:25] “It's more about like handling those objections, making sure people have, the knowledge, to go deep and ask the right questions.” - Dave Kart [13:14] “But the BDR role is a great place to just own like general sort of business acumen skills. And so we encourage BDR, to explore opportunities outside of just that traditional like BDR.” - Dave Kart [37:00] TIMESTAMPS [0:00] - Meet Dave Kart [4:50] - Dave’s experience managing BDR teams  [8:45] - Changes in the sales development world  [16:35] - Maxi’s persona and how he targets it [26:26] - How Maxi’s runs his BDR team [32:43] - Maxi recipe to success with BDR’s [42:16] - Connect with Dave CONNECT Dave’s LinkedIn CIENCE on LinkedIn CIENCE on Facebook CIENCE on Twitter CIENCE on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

In this power-packed episode of The Enterprise Sales Development Podcast, we're excited to welcome Andrew Sykes, a renowned sales development expert and CEO of "Habits at Work." Dive into the world of sales as Andrew enlightens us on the delicate art of interrupting prospects effectively and strategically. Andrew shares his unique perspective on how to properly interrupt people's lives in sales, stressing the importance of empathy, timing, and value. Discover the secrets behind creating meaningful connections with prospects, even when you're interrupting their day, and how to transform those interruptions into opportunities for mutual success. WHAT YOU’LL LEARN How to become a more trustworthy SDR The psychology behind effective interruptions in sales Techniques to position your interruption as an opportunity for the prospect QUOTES “I also believe that selling is helping other people make progress in their lives.” - Andrew Sykes [3:31] “So I think for SDRS, the mindset begins with recognizing we are an interruption given that we're in danger of a lot of traps or pitfalls, holes If you like that we'll be put into by our prospects unless we're very deliberate with how we design and deliver on our first impression.” - Andrew Sykes [5:50] “All the research suggest that people make assessments of you as trustworthy or not in minutes, not months, in some cases, in micro seconds, not months.” - Andrew Sykes [8:23] “I happen to think that being an interruption is an honorable thing to be in someone's life. If as a result of you standing in their pathway, they have to go around you in a different direction than they would have otherwise gone, but it happens to serve them.” - Andrew Sykes [21:13] “I think an SDR role is one of the hardest in the sales game because the job to be done is something that's few humans can do at all, can do well, which is to build trust that lasts through time in minutes.” - Andrew Sykes [32:21] “And being a smart sales person is not enough. It's both knowledge, all of knowledge, skill and the discipline to use the right skill at the right time over time, which is habits. So unless you're in the habit of doing these things don't expect a result, right? And the truth is habits are hard to create and hard to sustain.” - Andrew Sykes [50:28] TIMESTAMPS [0:00] - Meet Andrew Sykes [4:47] - Andrew’s view on the SDR role [9:06] - Building trust [12:55] - How to effectively build trust as an SDR  [18:19] - How Andrew “interrupts”  [21:41] - Andrew on the beginning of the sales cycle  [33:20] - How to introduce yourself properly to gain trust [35:31] - Andrew’s “responsible promise” [42:02] - Andrew’s worries on the SDR role [51:22] - Connect with Andrew Sykes CONNECT Andrew’s LinkedIn CIENCE on LinkedIn CIENCE on Facebook CIENCE on Twitter CIENCE on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

In this latest episode of the Enterprise Sales Development Podcast, we had the pleasure of interviewing Charity Lee, an expert in sales development and cold calling. During our conversation, we delved into essential topics such as SDR best cold calling practices, humanizing cold calls, and product-led growth (PLG) sales development. Charity shared valuable insights on effective cold calling strategies, emphasizing the importance of thorough research, personalization, and a value-driven approach. She provided tips on how to humanize cold calls, stressing the significance of authenticity, active listening, and building rapport. Additionally, Charity discussed the role of PLG sales development in today's market, Don't miss this informative episode full of actionable advice to improve your sales development game! WHAT YOU’LL LEARN SDR best cold calling practices How to humanize cold calls PLG sales development QUOTES “And the thing I always tell SDR is that you don't have to be an engineer. You don't have to be a developer like they don't expect you to be that, but you do have to know about your industry.” - Charity Lee [13:14] “Because what gets the emotional responses is questions about like what problems people are having or bringing kind of up something, you know, that's a pain point in the industry.” - Charity Lee [17:39] “And I've worked with reps to make their pitch and I'm like, yeah, they stick by it at the beginning but once they get more comfortable, it always transforms and they're always able to have more kind of like authentic conversations.” - Charity Lee [39:28] “You have so many different ways the things that you can do and that you can talk about. But if you can get them hooked on one two tops three things, then you've done your job because the wanting more is what's going to make that momentum into your product and into the folks that can talk a little bit deeper about this.” - Charity Lee [44:23] TIMESTAMPS [0:00] - Meet Charity Lee [6:31] - Charity’s managerial experience [9:37] - How Charity builds her SDR programs [15:49] - The SDR - Persona relation   [21:47] - Charity’s PLG sales development [30:02] - Being human in cold calling [36:46] - Charity on SDR challenges and best practices on cold calling [45:58] - Connect with Clarity CONNECT Charity’s LinkedIn CIENCE on LinkedIn CIENCE on Facebook CIENCE on Twitter CIENCE on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Enterprise Sales Development Podcast, we speak with Matt Bertuzzi from The Bridge Group, we discussed the evolution of the SDR role, current industry standards, and SDR program structures. Matt shared the latest results of The Bridge Group study, we viewed examples of successful SDR programs including well-defined career paths, cross-functional collaboration, and efficient tools and technology. This episode offers valuable insights for sales development professionals and companies looking to improve their SDR programs. WHAT YOU’LL LEARN How the SDR role has evolved over the years What are industry standards nowadays How other companies structure their SDR programs QUOTES “It's very difficult to decide to go inbound with enough volume that you wouldn't just give them to your as you'd want an actual team to do some qualification on the front end." - Matt Bertuzzi [12:07] “Well, the error of big burn rates is paused. I am hesitant to say anything's over, but it's retreating now and I think the one to one ratio would see that”. - Matt Bertuzzi [17:50] “But tenure is falling. And if tenure is falling in the ramp is not also correspondingly falling, then the productive time in seat has to fall too”. - Matt Bertuzzi [25:45] “No more office lines, but the trend was starting way before COVID COVID was the accelerator. You, it's just, I mean, everyone has been doing this for a while knows it's harder to get someone to want to engage with someone they don't know” - Matt Bertuzzi [35:15] TIMESTAMPS [0:00] - Meet Matt Bertuzzi  [4:10] - How The Bridge Group Billenial report was born  [5:40] - This year’s Billenial report [11:40] - How companies structure their SDR teams [19:40] - The “nature” of the SDR role / The fall of SDR hiring as in recent years [25:25] - SDR average duration in their role [32:27] - SDR daily activities according to the Bridge Group Report [37:40] - Matt on personalization   [44:33] - Matt on SDR monthly quotas [51:10] - Connect with Matt CONNECT Matt’s LinkedIn CIENCE on LinkedIn CIENCE on Facebook CIENCE on Twitter CIENCE on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover a new perspective on sales in the latest episode of "The Enterprise Sales Development Podcast"! In this episode, we spoke with Jill Bruno, sales development manager over at Rocket Reach. We delve into the art of assembling a high-performance sales team and explore innovative coaching methods that defy traditional norms. Stay ahead of the curve by understanding the evolution of buyer behavior, and learn how to adapt your strategies accordingly. Plus, don't miss our inspiring discussion on empowering women in sales, as we celebrate their achievements and contributions to the industry. Tune in now for insightful conversations and expert advice that will help you transform your sales game! WHAT YOU’LL LEARN Assembling a successful sales team Non traditional sales coaching The evolution of the buyer’s behavior  Empowering women in sales QUOTES “​​You can't treat every customer the same because things have changed, people do not want to be sold to”. - Jill Bruno [13:16] “You have to understand the pain behind the pain, you know, like I keep going back to price or budget or I don't have time for a demo. It's not because they don't care”. - Jill Bruno [17:58] “So what I like to do is always try to keep the basics in place because I found that if you forget to continue with the basics like call coaching and role playing, and then you only focus on new advancements, then people forget the basics”. - Jill Bruno [22:47] “That's what, you know, managers are for, you know, I'm here for the people, you know, their success is my success” - Jill Bruno [34:34] “Some of the best advice I could say is you would be so surprised how many people would actually want to help you if you simply reached out to them on LinkedIn, you know?” - Jill Bruno [40:36] TIMESTAMPS [0:00] - Meet Jill Bruno [7:10] - Jill’s chronological onboarding process [8:51] - Jill on assembling a sales team [11:03] - How rocket reach changed their sales strategy [14:03] - Jill on buyer behavior  [21:20] - Jill on treating customers like numbers [22:23] Jill on teaching her team’s intentionality  [[30:18] Jill on motivating her tea [35:20] Jill on women in sales [43:19] Connect with Jill CONNECT Jill’s LinkedIn CIENCE on LinkedIn CIENCE on Facebook CIENCE on Twitter CIENCE on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices