
Enterprise Sales Development (CIENCE)
The Enterprise Sales Development podcast offers insights on ABM, prospecting, outbound, and the world of sales development. Host Eric Quanstrom is the CMO at the leading Sales Development company CIENCE, where he interviews proven leaders, rockstar performers, renowned authors, and one-of-a-kind personalities to learn the latest and greatest strategies for success. Come level up with us!
Latest episodes

Nov 8, 2023 • 46min
Beyond the Pitch: Email Psychology, and More with Johnnie Salimbene
In a recent enlightening episode of the Enterprise Sales Development Podcast, we had an in-depth discussion with Johnnie Salimbene, the head of business development at Connex One. Our conversation spanned crucial sales topics, from the nuances of leadership and the significance of consistency to the art of perfecting one's pitch and leveraging tools like Sales Navigator and ZoomInfo. Johnnie's insights on email psychology, AB testing, and the importance of personal development stood out, offering listeners a comprehensive understanding of today's sales landscape.
This episode is not just a discussion; it's a masterclass in sales development. Emphasizing the human touch in a tech-driven world, it underscores the need to be human, relevant, and consistent. If you're looking to elevate your sales game or gain a fresh perspective on sales strategies, this podcast episode is a must-listen. Dive in and discover a treasure trove of sales wisdom.
WHAT YOU’LL LEARN
Why consistency and intentionality are crucial in the sales process
Email psychology
The process of perfecting a pitch and finding a natural way to deliver it
QUOTES
“You're gonna learn more from prospect calls that you will from, you know, your manager telling you about the call center industry.” - Johnnie Salimbene [19:34]
“I think learning is something that's it's undervalued but when put it in the right place and your commitment to it on a consistent basis, consistency is key. It will just come naturally.” - Johnnie Salimbene [24:00]
“It all has to do with like really delivering a relevant message and following that with a necessary or relevant call to action.” - Johnnie Salimbene [37:15]
TIMESTAMPS
[0:00] - Meet Johnnie Salimbene
[5:59] - Leadership and coaching
[9:59] - Structuring for consistent performance
[15:37] - Leveraging tools for sales
[22:15] - Importance of learning and curiosity
[25:57] - Healthy habits and discipline
[29:22] - Building a winning team
[36:33] - Email psychology and framework
[44:40] - Connect with Johnnie
CONNECT
Johnnie's LinkedIn
CIENCE on LinkedIn
CIENCE on Facebook
CIENCE on Twitter
CIENCE on Instagram
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Oct 25, 2023 • 39min
The Power of Networking in Sales: A Conversation with Scott Leese
In the latest episode of the Enterprise Sales Development Podcast, we were privileged to have Scott Leese as our guest, a seasoned sales consultant known for his expertise in networking and relationship-building within the sales industry. Scott emphasized the undeniable power of personal connections, networks, and the strategic importance of a "go to network" approach. He shared that in today's dynamic sales landscape, having a robust network can be the key to unlocking unprecedented opportunities and ensuring one's presence in influential decision-making circles.
The discussion revolved around the art of networking, with Scott providing insights into how professionals can effectively build and leverage their connections. He stressed the significance of immersing oneself in communities where key buying decisions are made, ensuring that sales professionals are not just observers but active participants in these pivotal discussions. While the episode touched on the potential impact of AI and technological innovations, the central theme remained clear: in the world of sales, genuine relationships and trust built through networking often hold more sway than any other factor.
WHAT YOU’LL LEARN
Importance of networking in sales
Potential Impact of AI in Sales
Benefits of networking
QUOTES
“I don't see how cold calling is gonna work. Long term. People don't use e-mail the same way they used to. So I don't see how cold emailing prospects is gonna work long term” - Scott Leese [2:55]
“The best way to stand out is to prove your authenticity and sincerity as a human being.” - Scott Leese [14:49]
“Just track network growth as a KPI.” - Scott Leese [21:35]
“Networks take time to build. So you better start building it today.” - Scott Leese [33:01]
TIMESTAMPS
[0:00] - Meet Scott Leese
[5:21] - AI Sales Scripts
[8:15] - Impact of AI on Sales Jobs
[14:14] - Importance of Personal Connections
[17:05] - Go-to-Network Strategy
[21:58] - Referral and Affiliate Fee System
[24:20] - Trust in Referrals
[25:54] - Benefits of Network-Based Sales
[27:33] - Importance of Networking
[36:40] - Connect with Scott
CONNECT
Scott's LinkedIn
CIENCE on LinkedIn
CIENCE on Facebook
CIENCE on Twitter
CIENCE on Instagram
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Oct 18, 2023 • 50min
Frameworks for Success: Alan Versteeg's Guide to Impactful Sales Strategies
In this episode of the Enterprise Sales Development Podcast, we talk with Alan Versteeg, the Chief Revenue Officer at Growth Matters. We discuss sales processes and share insights on why sales happen or don't happen, and emphasize the importance of treating sales as a profession and taking ownership of one's career by constantly practicing and learning. We also discuss the importance of relevance in sales, and how to lead with value, providing examples of frameworks that can help achieve desired outcomes and stress the importance of creating environments that support sales professionals and constantly refining practices through coaching and measurement.
If you're interested in learning more about sales processes and gaining actionable insights, I highly recommend listening to this podcast interview. It's packed with nuggets and takeaways and provides fascinating conversation from beginning to end. Check it out and let us know what you think!
WHAT YOU’LL LEARN
Sales processes and strategies
The importance of mindset and growth mindset in sales success
The barriers to change in sales and how to overcome them
QUOTES
"We believe that if you unluck the potential of the sales manager, you can change the family trees of sales professionals." - Alan Versteeg [6:19]
“The only reason we measure something is to improve it. And if you're measuring the wrong things, you're improving the wrong things.” - Alan Versteeg [21:12]
“When you think about memorable moments in marketing, they are vulnerable.” - Alan Versteeg [46:20]
“The energy we spend trying to be perfect is not only wasted energy but detrimental to self success because authenticity accelerates trust.” - Alan Versteeg [47:55]
TIMESTAMPS
[0:00] - Meet Alan Versteeg
[7:30] - Mindset and mobility in sales
[10:30] - Practice and relevance
[15:56] - Authencity and importance of relationships
[21:00] - Conversion rate and measurement
[24:14] - Main problems in sales
[27:09] - Importance of helping customers
[30:07] - Framework for sales training
[37:41] - Barriers to change in sales
[41:53] - Fear of failure and vulnerability
[48:28] - Connect with Alan
CONNECT
Alan's LinkedIn
CIENCE on LinkedIn
CIENCE on Facebook
CIENCE on Twitter
CIENCE on Instagram
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Oct 11, 2023 • 46min
Crafting Success in SaaS: Insights and Strategies from Yesware's CEO Joel Stevenson
In the latest episode of the Enterprise Sales Development Podcast, we had an insightful conversation about the present landscape and the anticipated future of sales development with our esteemed guest, Joel Stevenson, the CEO of Yesware. Throughout our discussion, we delved deep into various subjects, including the rich history and the projected future trajectory of sales development. We also touched upon the inherent challenges associated with pricing and effectively monetizing a SaaS product in today's competitive market. A significant portion of our conversation was dedicated to understanding the profound impact of AI tools on the sales development arena and how they are reshaping the way businesses operate.
Furthermore, we explored the prevailing trends in the B2B SaaS sales sector. One of the key takeaways from our discussion was the undeniable importance of personalization in sales pitches and the pivotal role of building genuine relationships with potential clients. Tune this episode for great insights from the best!
WHAT YOU’LL LEARN
Current state of sales development
The impact of AI in the sales development space
The importance of personalization in B2B SaaS
QUOTES
“If we annoy the shots of the buyers so much that they invest very heavily in defense mechanisms that's bad for everybody.” - Joel Stevenson [15:33]
“I think now there's an opportunity for sales people to up their game and just be better.” - Joel Stevenson [25:13]
“I hate to say it, but it almost seems like we've passed through the golden age of marketing measurement” - Joel Stevenson [32:26]
TIMESTAMPS
[0:00] - Meet Joel Stevenson
[6:10] - Sales trends
[14:33] - Current state of sales development
[26:07] - How AI affects the sales development space
[36:11] - Joel opinion on how to approach sales in the saas market
[44:50] - Connect with Joel
CONNECT
Joel's LinkedIn
CIENCE on LinkedIn
CIENCE on Facebook
CIENCE on Twitter
CIENCE on Instagram
Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 20, 2023 • 54min
Tapping into the Brain: Neuroscience-Inspired Sales Strategies with Joe Ingram
In the latest episode of the Enterprise Sales Development Podcast, the “Sales Genius” Joe Ingram, boasting tons of sales experience, shared his insights on building formidable inside sales teams. Delving into topics ranging from the critical importance of attitude and consistent activity in inside sales, to the enduring power of cold calling, Joe also highlighted the intriguing role of neuroscience in sales techniques. He emphasized the significance of aligning with prospects by matching their energy levels and speaking rates.
Moreover, Joe broke down his proprietary four-step sales process, detailing its efficiency in enhancing deal closures. He enriched the discussion by offering invaluable advice on fostering effective communication and genuine rapport with clients, asserting that these elements are foundational for cultivating trust and sustaining long-term business relationships.
WHAT YOU’LL LEARN
Neuroscience applied in sales
Cold call pro tips
How to efficiently communicate with prospects
QUOTES
“The phone is the most crucial tool you have in any business because it's an immediate call to action.” - Joe Ingram [8:28]
“Truly great salespeople do it, they explain the process first so the person knows where they're going. And then as you go, you actually add credibility to yourself.” - Joe Ingram [27:41]
“We all have the ability to adapt, we choose not to. And when we choose not to adapt our personality to the prospect, who is it?.” - Joe Ingram [32:57]
TIMESTAMPS
[0:00] - Meet Joe Ingram
[6:50] - Joe’s recipe for sales success
[11:22] - Joe on people to people interaction with neuroscience
[21:50] - Joe’s tips on cold calls
[30:13] - Matching personality types in sales
[38:54] - Joe’s importance in communication in sales
[43:14] - Emotional aspect of B2B buying
[52:00] - Connect with Joe
CONNECT
Joe's LinkedIn
CIENCE on LinkedIn
CIENCE on Facebook
CIENCE on Twitter
CIENCE on Instagram
Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 7, 2023 • 49min
Trials and Triumphs: Kevin Gaither's 30-Year Sales Journey & Vision for the Future of SDR
In the latest episode of "The Enterprise Sales Development Podcast," we delve into the vast experience of Kevin Gaither, a seasoned sales consultant with an impressive three-decade track record. Gaither pulls back the curtain on his journey, candidly discussing the missteps he's encountered along the way and, more importantly, the invaluable lessons each one taught him. From the pitfalls of overconfidence to the necessity of adaptability, he offers a rare glimpse into the trials and tribulations that have shaped his successful career.
Gaither also sheds light on his concerns regarding the Sales Development Representative (SDR) role, questioning its current direction and potential pitfalls. Yet, as always, he balances critique with constructive guidance, sharing a wealth of coaching tips for upcoming sales professionals. Whether you're a veteran in the sales field or just starting, Gaither's insights promise a fresh perspective, reminding us all of the importance of continuous learning and evolution in the sales arena.
WHAT YOU’LL LEARN
Mistakes and lessons learned in Kevin’s 30 year trayectory in sales
SDR role future and concerns
Coaching tips
QUOTES
“if you say dials don't matter, you're missing the point because you have to have some inputs.” - Kevin Gaither [10:12]
“It's not one funnel, and so oftentimes I see leaders they wanna have like one spreadsheet or one tab, and it's just not true. You know, you've got to be looking at, you know, the sources of your revenues from inbound marketing, outbound, SDRS, ae, self sourcing, channel sales, and channel partnerships, and referrals, and then once you can then say, great, I'm going to break my revenues up into those four channels.” - Kevin Gaither [17:37]
“I see that the curiosity levels of SDRS in the business these days, is very low.” - Kevin Gaither [23:44]
“I tell my salespeople in my SDR, your job is to DQ, your job is to DQ, and I wanna take, I want the prospect to show us that, they deserve to be in our pipeline and I'm not trying.” - Kevin Gaither [44:33]
TIMESTAMPS
[0:00] - Meet Kevin Gaither
[5:11] - Kevin’s most valuable mistakes he´s made
[14:38] - Kevin’s advice when reading reports
[16:53] - Advice to start planning your 2024 sales goals
[21:36] - “Meritocracy” in sales
[23:22] - Kevin’s concern on SDR’s
[33:32] - The “challenger” sale
[40:48] - Kevin’s coaching tips
[47:26] - Connect with Kevin
CONNECT
Kevin's LinkedIn
CIENCE on LinkedIn
CIENCE on Facebook
CIENCE on Twitter
CIENCE on Instagram
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Aug 16, 2023 • 49min
Back to Basics: Sales, Learning, and Stoicism with Matt Doyon
In the most recent episode of The Enterprise Sales Development, we had the pleasure of hosting Matt Doyon, the innovative CEO of Triple Session. Matt took us back to the essentials, highlighting the importance of sticking to the basics in sales. While the allure of new techniques is undeniable, the true magic often lies in the simple acts of understanding one's clients, communicating with clarity.
Matt's insights didn't stop at the basics. He delved deep into the intricacies of how people learn, advocating for the adoption of adaptive learning methodologies in sales training. But the highlight of the conversation was undoubtedly Matt’s exploration of stoicism in the realm of sales.
For those eager to gain a fresh perspective on sales strategies and more, this episode with Matt Doyon is a must-listen. Ensure you're subscribed to the Enterprise Sales Development Podcast to keep up with all our enlightening sessions.
WHAT YOU’LL LEARN
Basics for sales teams
How people learn
Why stoicism is important in sales
QUOTES
“We've over indexed on lack of structure, sure to the point where it subverts the success of our people.” - Matt Doyon [11:07]
“We need data. You should be able to show up, say no, don't, just take my word for it. Look at the behavior that I've shown and I can prove to you based on what I've done.” - Matt Doyon [22:08]
“You can't service sales people. You have to be of service to people in sales.” - Matt Doyon [37:12]
TIMESTAMPS
[0:00] - Meet Matt Doyon
[9:32] - Why the SDR is kind of like at the easy chain end of a lot of things going wrong.
[13:56] - Basics you should teach sales teams
[17:49] - How Matt bult “soft skills” into his app
[22:37] - Matt on certifications and why they don’t work anymore
[28:58] - Matt’s box story and analogy in sales
[34:36] - Matt on stoicism
[41:18] - How Matt keeps SDR’s coming back to Triple Session
[44:44] - Connect with Matt Doyon
CONNECT
Matt's LinkedIn
CIENCE on LinkedIn
CIENCE on Facebook
CIENCE on Twitter
CIENCE on Instagram
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Aug 2, 2023 • 50min
Evolving Sales Landscape: A Conversation with Sarosh Khan
In our latest episode of "The Enterprise Sales Development Podcast", we were thrilled to have an insightful conversation with Sarosh Khan, a celebrated industry expert known for transforming sales development landscapes.
In this episode, Sarosh navigates through the intriguing dynamics of sales development amidst a rapidly evolving future. He shares expert strategies on building, managing, and inspiring a successful sales development team, touching on the vital aspects that are often overlooked in the journey to achieving unparalleled success. Sarosh presents an in-depth analysis of the core competencies and nuances needed to thrive in this challenging environment.
Furthermore, Sarosh enlightens listeners on the critical role of storytelling in sales development. An effective story can help Sales Development Representatives (SDRs) connect on a deeper level with prospects, emphasizing the human side of sales interactions. Sarosh explores how leveraging storytelling as an SDR not only enhances communication but also fosters trust and accelerates the sales cycle.
Don't miss out on this enlightening episode packed with tips and strategies to supercharge your sales development team and stay ahead of the curve in an ever-changing business environment.
WHAT YOU’LL LEARN
What is changing in sales development
How to inspire a sales development team towards success
Why storytelling is important as an SDR
QUOTES
“I just… don't see an avenue where AI can be nearly as effective as a human being just because of, that human interaction and touch point that takes place.” - Sarosh Khan [9:13]
“The least qualified reps always seem to have the responsibility of qualifying the hottest leads.” - Sarosh Khan [17:02]
“The best way to get that feedback is through your sales development team, because it's so real time” - Sarosh Khan [28:32]
“We get caught up, in stacks and metrics and all of these other things. But did you say something that resonated with that person?.” - Sarosh Khan [36:06]
TIMESTAMPS
[0:00] - Meet Sarosh Khan
[4:01] - How is prospecting going to evolve?
[11:37] - How Sarosh leads SDR’s
[22:17] - SDR’s qualification criteria
[27:03] - How sales development team help a company's marketing?
[34:06] - Importance of storytelling for SDR’s
[41:19] - Structuring questions on cold calls
[48:16] - Connect with Sarosh
CONNECT
Sharosh's LinkedIn
CIENCE on LinkedIn
CIENCE on Facebook
CIENCE on Twitter
CIENCE on Instagram
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Jul 28, 2023 • 45min
Creating Compelling Sales Narratives in the Digital Age with Mark Carpenter
On the latest episode of The Enterprise Sales Development Podcast, we delve into the captivating world of storytelling in sales with the esteemed guest, Mark Carpenter. Known for his mastery in shaping narratives, Mark elucidates why storytelling is a powerful tool in business, fostering connections, and engendering trust in ways that data alone can't. This episode offers valuable lessons on crafting compelling stories that resonate with your audience, engage their emotions, and ultimately, drive sales.
Furthermore, Mark takes us on a fascinating journey through the digital transformation of today's work environment. He shares in-depth insights into how digitalization is reshaping the sales landscape, creating opportunities for businesses to engage with their clients in new, innovative ways.
Join us on this enlightening journey where you'll learn not just the 'how' but also the 'why' behind using storytelling in sales. Discover how to navigate the evolving digital workspace and equip yourself with strategies to stay ahead in this dynamic environment. Tune into "The Enterprise Sales Development Podcast" now – the perfect blend of knowledge, experience, and innovation to fuel your sales growth.
WHAT YOU’LL LEARN
Using storytelling to teach and sell
Why storytelling in business works
Digitalization in today's work environment
QUOTES
“Storytelling is as old as mankind, this is how we communicated with each other, this is how we established our tribes.” - Mark Carpenter [2:31]
“This is about building relationships, it's about building and strengthen relationships.” - Mark Carpenter [13:49]
“We think that by showing charts, and figures, and data, that’s gonna boost our credibility with people, but its actually making the connection to them as human beings, that becomes more credible” - Mark Carpenter [23:31]
TIMESTAMPS
[0:00] - Meet Mark Carpenter
[5:26] - Mark explains the impact of storytelling
[11:50] - Using storytelling for playbooks and handling rejection
[17:01] - Storytelling with other people stories
[21:34] - Why storytelling is as useful in business as it is
[27:00] - Mark about leading as people
[32:45] - Digitalization in today's work environment
[42:55] - Connect with Mark
CONNECT
Mark's LinkedIn
CIENCE on LinkedIn
CIENCE on Facebook
CIENCE on Twitter
CIENCE on Instagram
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 28, 2023 • 51min
Empowering Sales Development with AI and Success Secrets: A Conversation with Nick Kennedy
In the latest episode of “The Enterprise Sales Development Podcast” we had the pleasure to talk to Nick Kennedy, Customer Success Manager at CIENCE. Nick discusses the importance of effective strategies for sales development, providing actionable tips to boost performance. He emphasizes leveraging AI as a tool to augment, not replace, human interaction. Additionally, Nick offers a tantalizing glimpse into the factors behind CIENCE's remarkable growth, providing valuable insights for organizations aiming to excel in customer success. Tune in this episode to learn about this and much more!
WHAT YOU’LL LEARN
Sales development strategies
How to properly use AI on SDR teams
Sneack peak of CIENCE’s secrets to success
QUOTES
“Getting that clear line of site in terms of what SDRS are hearing from prospects and what they're reading from prospects coming back to them is the best way to optimize.” - Nick Kennedy [7:22]
“Refining the ICP, I feel like you have to look at the probabilities, you have to look at where you've had success in the past as well, and try to capitalize on that success.” - Nick Kennedy [11:32]
“I will say AI is not the best at writing emails, it's very good at personalizing, it's very good at creating segmented messaging that addresses specific challenges, goals, KPI'S even owned by specific roles.” - Nick Kennedy [29:44]
TIMESTAMPS
[0:00] - Meet Nick Kennedy
[4:04] - Is relevance the number one criteria for success?
[6:46] - Nick on getting feedback from campaigns
[9:54] - The problem with broad ICP’s
[13:48] - Metaphorical sales changes throughout the years in CIENCE
[20:50] - How CIENCE has evolved in the last years
[24:36] - What has changes in sales development according to Nick
[28:38] - Nick’s experience using CIENCE’s AI tools
[41:36] - Nick on AI prompts
[49:28] - Connect with Nick Kennedy
CONNECT
Nick Kennedy's LinkedIn
CIENCE on LinkedIn
CIENCE on Facebook
CIENCE on Twitter
CIENCE on Instagram
Learn more about your ad choices. Visit megaphone.fm/adchoices
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