Startups in Stilettos

Between working, eating, and sleeping, it can be easy to get stuck in the predictability of our everyday lives. We’re busy, constantly on the go, and many of us aren’t entirely happy with the dynamics of our lives. We want to make changes but don’t know where to start. That’s where today’s guest comes in.Entreprenista League member Crystal Simmons is a certified coach, speaker, and podcaster. After graduating, she started her career in health services before making the change to coaching. Her business, Crystal Clear Purposes, focuses on corporate and leadership coaching that helps women make positive and meaningful changes in their careers, relationships, and everyday lives. Through thoughtful and targeted coaching, Crystal helps her clients uncover mindset blocks and shifts their energy towards “un-stucking” themselves. “Feel your feelings, own your feelings. Figure out life in your own way so you can be more you and you can decide what you want your life to look like and how you want to be perceived and what you want to go after.” - Crystal SimmonsThis week on Startups in Stilettos:Crystal’s original vision for her career path (1:32)Why Crystal chose to pursue a different career path (2:08)Crystal’s approach to teaching (4:06)The point at which Crystal realized the truth about where she was in her career (5:32)The kind of work Crystal does with her clients (8:14)How Crystal transitioned from working full-time into owning her own business (11:44)Resources Mentioned:The Entreprenista LeagueCircleOur Favorite Quotes:“My clients after working with me have felt an increase. And I felt an increase with them, to the point where it brings me to tears of happiness because I've always seen it in them.” - Crystal Simmons“When my everyday became so uncomfortable, to live, like literally just live, and dream, and grow - that's when I had that spark of, ‘I've got to do something else.’” - Crystal Simmons“We have multiple purposes, I feel like, and you get to change them.” - Crystal SimmonsConnect with Crystal Simmons:Crystal Simmons on LinkedInCrystal Simmons on InstagramCrystal Simmons emailCrystal Clear PurposesUnstuck Yourself PodcastConnect with your Startups in Stilettos hosts:Stephanie Cartin on InstagramStephanie Cartin on LinkedInJessica Abo on InstagramJessica Abo on LinkedInLearn more about Jessica Abo hereGet Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio

Ever thought about entering the world of direct sales? Why or why not? Entering this kind of industry can be quite daunting but how would you feel if you heard about all of its success stories? If you learned about the women who are thriving in the world of direct sales?This episode’s guest, Theda Blackwood exemplifies what it means to be successful in the direct sales industry. Fueled by inspiration brought on by her mom, Theda has built three multi-million dollar businesses, the third, and most recent, being Theorem Method, a line of bespoke hair care products. Join us as we talk to Theda about her early aspirations, her experience on Broadway at an young age, the development of her career, and the most valuable lessons she’s learnt along the way. “When you are buying products from a woman in this industry, you're helping put her kids through dance class, you're helping her, you know, maybe put gas in her car or food on her table.” - Theda BlackwoodThis week on Startups in Stilettos:How Theda's background in musical theater helped prepare her for her future career (3:42)Theda’s experience at her first direct sales company (5:17)How Theda transitioned from home decor to jewelry (6:26)Why Theda chose her particular career path (7:09)Why Theda believes the direct sales industry offers great opportunities for women (10:05)Theda’s advice for women who are apprehensive about starting a business (12:58)The revenue potential for someone working in direct sales (13:43)Jessica and Stephanie’s advice for Theda for making her brand more recognizable (15:58)Resources Mentioned:The Entreprenista LeagueEntrepreneur PressSocialflyOur Favorite Quotes:“I really feel like what I'm in is the women's confidence business.” - Theda Blackwood“We, as women, we sell stuff all the time. We are sharing, we are influencing.” - Theda Blackwood“I think the more we learn about the product or service that we have to offer, we can share that knowledge with people.”Connect with Theda Blackwood:The Theorem MethodThe Theorem Method on InstagramThe Theorem Method on FacebookTheda Blackwood on LinkedInTheda Blackwood on TwitterTheda Blackwood on InstagramConnect with your Startups in Stilettos hosts:Stephanie Cartin on InstagramStephanie Cartin on LinkedInJessica Abo on InstagramJessica Abo on LinkedInLearn more about Jessica Abo hereGet Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio

Sylvia Kampshoff is the founder and CEO of two businesses: the more established Kanthaka Inc. and the newly-launched PATA Lifestyle. Sylvia obtained her PhD in Law from the University of Heidelberg in 2015 before founding Kanthaka Inc. the following year. She has always had an affinity for business, and it’s this affinity that led to the birth of PATA Lifestyle.In this episode, Sylvia walks us through what inspired her to start her new business and how she went about launching it. She speaks to us about the importance of manufacturer relationships and promotional methods and breaks down the logistics of running a business like PATA Lifestyle. “Find the perfect manufacturer who understands you. Your partner is crucial. Because all those bad stories you hear [are] basically manufacturers who don't believe in you, who are like, ‘Oh my god, she only wants to buy like 50 bags. I'm not interested in this.’ But my guys, they believed in the story.” - Sylvia KampshoffThis week on Startups in Stilettos:How Sylvia was inspired to start PATA Lifestyle (1:19)What happens after someone purchases one of Sylvia's bags (7:52)How Sylvia's promoted her business since it launched (9:37)How Sylvia balances her inventory (12:09)Why Sylvia thinks it's important to pick your manufacturer wisely (13:27)Jessica’s PR advice for Sylvia (17:10)Stephanie's advice for Sylvia on scaling her business and targeting her audience (18:59)Resources Mentioned:The Entreprenista LeagueIFundWomenOur Favorite Quotes:“Like [I] felt relationships I didn't feel before because [breast cancer] seems to be such a common issue.” - Sylvia Kampshoff “It's not in your face like Louis Vuitton, right? It's not screaming ‘withdraw money!’ It's just, you know, it's high quality and it stands for something” - Sylvia Kampshoff“So it actually saves lives. And that already drives me sufficiently.” - Sylvia KampshoffConnect with Sylvia Kampshoff:PATA LifestylePATA Lifestyle on InstagramPATA Lifestyle on FacebookSylvia Kampshoff on LinkedInConnect with your Startups in Stilettos hosts:Stephanie Cartin on InstagramStephanie Cartin on LinkedInJessica Abo on InstagramJessica Abo on LinkedInLearn more about Jessica Abo hereGet Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart RadioBe sure to share your favorite episodes on social media to help us reach more startup founders, like you,

Christina Hawatmeh is the founder and CEO of the world’s largest authentic photo library, Scopio. Scopio - which stands for Scope It Out - aims to distribute images across the world and secure a place for them in our history. Its primary goal is to elevate the stories of individuals who are underrepresented. After completing her masters in International Affairs from Columbia University and starting her career, Christina was inspired to start Scopio in 2016. She’s also an author, having just released a book called The Year Time Stopped: The Global Pandemic and Photos.On this episode, Christina walks us through her entrepreneur journey and how the COVID-19 pandemic inspired her to write her new book. She tells us about the steps she took to create her book and how its content came together. “Don't worry about those small details. They're not important. You will get there if you stay focused on that one thing that you want to work on. And then those opportunities, which seems so high bar right now, will actually come to you” - Christina HawatmehThis week on Startups in Stilettos:How the COVID-19 pandemic inspired Christina’s book (1:32)The type of content included in Christina’s book (3:53)The steps Christina took before starting her book (5:30)What Christina believes to be the most important thing when it comes to starting a book (8:49)What Jessica believes to be the most important thing individuals can take away from Christina’s story (14:19)How Christina chose to market her book (16:14)How Christina was able to stay focused on her business (19:10)Resources Mentioned:The Entreprenista LeagueEntrepreneur PressOur Favorite Quotes:“Don't worry about those small details. They're not important. You will get there if you stay focused on that one thing that you want to work on. And then those opportunities, which seems so high bar right now, will actually come to you” - Christina HawatmehIf you have power, and you give it to somebody, that's the most powerful thing you can do.” - Christina HawatmehConnect with Christina Hawatmeh:ScopioScopio on InstagramScopio on FacebookThe Year Time Stopped: The Global Pandemic in PhotosChristina Hawatmeh on LinkedInConnect with your Startups in Stilettos hosts:Stephanie Cartin on InstagramStephanie Cartin on LinkedInJessica Abo on InstagramJessica Abo on LinkedInLearn more about Jessica Abo hereGet Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio...

Tracy Nicodemo is a small business owner whose experience of being a new mom helped inspire the birth of her business, Little Creatives. Tracy graduated from Ohio University with a bachelor of applied science in interior architecture before completing an associate’s degree in fashion/apparel design. Tracy’s impressive background in interiors and fashion was what helped her to start Little Creatives in 2020.On this episode, Tracy speaks to us about her journey to becoming a small business owner, how it’s changed her life, and what tools she’s used to build her success. “We've created these businesses because there was a need for us and we didn't lose our identity, we added our son to it.” - Tracy NicodemoThis week on Startups in Stilettos:Tracy’s inspiration behind her business (1:20)How Tracy identified manufacturers for her products (3:50)What Tracy recommends for all small business owners (5:47)How Tracy has gained perspective from looking back on her business journey (8:56)Tools and solutions Tracy has for small business owners (10:27)Stephanie’s tips on building a community around your business (15:10)Jessica’s advice on hiring publicists (17:43)Resources Mentioned:The Entreprenista LeagueSmall Business Development CenterKickstarterOur Favorite Quotes:“I'm a solo entrepreneur, it's hard to keep going every day. You're like, ‘oh, I can push that to tomorrow’. But if you're having a meeting with someone, then it holds you accountable. Right?” - Tracy Nicodemo“Everyone, no matter how big or little, everyone has something that they can, that you can, pick someone's brain on.” - Tracy Nicodemo“We've created these businesses because there was a need for us, and we didn't lose our identity, we added our son to it.” - Tracy NicodemoConnect with Tracy Nicodemo:Little CreativesLittle Creatives on InstagramLittle Creatives on FacebookTracy Nicodemo on LinkedInConnect with your Startups in Stilettos hosts:Stephanie Cartin on InstagramStephanie Cartin on LinkedInJessica Abo on InstagramJessica Abo on LinkedInLearn more about Jessica Abo hereGet Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart RadioBe sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.Join us on Facebook, Twitter, Instagram,

Sam Rudolph is the CEO and Co-Founder of Babyation - a venture-backed startup with a mission of “creating game-changing products and judgment-free conversations to build a community that supports, elevates, and unites women through all the roles they juggle - including being a mom”. Sam graduated from The Wharton School with a Bachelor of Economics before starting her career where virtually “every job [she] had didn’t exist before she had it”. It was this entrepreneurial spirit that guided her into starting her own business.On this episode, we talk to Sam about the inspiration behind Babyation, how she was able to turn an idea into a business, and what valuable lessons she’s learned on her entrepreneurial journey.   “I don't let the ‘no’ define me. I know what I'm doing. I know that not everybody's gonna like me. I know that not everybody's gonna like my business. I'm 100% okay with that. You have to know that you're going to be told no, but you have to prepare for how you're going to handle the no.” - Samantha RudolphThis week on Startups in Stilettos:What inspired Sam to start Babyation (1:16)What Sam’s career looked like before starting Babyation (3:41)Sam’s foray into entrepreneurship (5:01)How Sam was able to juggle work and starting a business (6:18)The steps that Sam took when starting to build her business (7:36)Sam’s grant application process (8:58)How moving in with her parents helped drive the success of her business (10:11)The approach Sam took towards her first investors’ pitch (11:19)Why Sam’s Kickstarter Campaign experience was the most stressful 30 days of her life (13:16)Sam’s advice on crowdfunding (16:35)Why Sam loves fundraising (19:40)Our advice for Sam on how to build a social media strategy (24:33)Our non-traditional PR advice for Sam (26:46)Sam’s advice for fellow entrepreneurs (28:17)Resources Mentioned:KickstarterOur Favorite Quotes:“Every job I had didn't exist before I had it. And I loved that. And I quickly realized that at some point, I wanted to start my own company.” - Sam Rudolph“I get so many people saying I want to start my own business, because I can control my schedule. Newsflash, it's the other way, right, when you're not working on your business, your business doesn't get worked on.” - Sam Rudolph“If someone is not telling you, no, you're not asking enough people, like it's just it's that simple. “ - Sam RudolphConnect with Diana Arango:BabyationBabyation on InstagramBabyation on FacebookSam Rudolph on LinkedInSam Rudolph websiteConnect with your Startups in Stilettos hosts:Stephanie Cartin on InstagramStephanie Cartin on LinkedInJessica Abo on InstagramJessica Abo on LinkedInLearn more about Jessica Abo hereGet Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Diana Arango is a law graduate and self-proclaimed serial entrepreneur. She graduated from the University of The Andes with a Bachelor in Law before attending Fordham University School of Law where she completed her Masters of Laws in International Business and Trade Law. Diana then spent some time working in a variety of impressive roles, mostly within the real estate sector, before eventually starting her business, Chefpost. On this episode, Diana walks us through her experience in starting Chefpost. She shares a bit about the inspiration behind the business, what challenges she faced, and how she was able to overcome them. “I think it's very important as a founder and a CEO, you do not need to know everything very well. But you need to understand different aspects of the business because that way you can outsource and delegate, knowing a little bit about what you're delegating.” - Diana Arango This week on Startups in Stilettos:What it was that inspired Diana to start Chefpost (1:12)How Diana turned her dream of Chefpost into a reality (2:08)How Diana was able to balance her personal life with starting a new business (3:30)The ways in which Diana chose to finance Chefpost (6:23)Diana’s tips on fundraising for business (8:45)The biggest lesson Diana learned in starting Chefpost (13:47)How to build your PR strategy based on your type of business (15:54)What the Entreprenista League has meant to Diana and the ways in which she’s benefited from it (22:22)Resources Mentioned:Dream VenturesThe Entreprenista LeagueOur Favorite Quotes:“I like business, I'm entrepreneur-minded. And I am always business analyzing everything. So where there is a problem, I always try to find the business solution to it.” - Diana Arango“I think that happens to all entrepreneurs, that you're so passionate about [your business] that you still work extra hours and it doesn't feel that hard.” - Diana Arango“A lot of sacrifices, all of our savings, went into the business but we just believed so much that this was gonna work that it was the only option.” - Diana ArangoConnect with Diana Arango:ChefpostChefpost on InstagramChefpost on FacebookDiana Arango on LinkedInDiana Arango on InstagramConnect with your Startups in Stilettos hosts:Stephanie Cartin on InstagramStephanie Cartin on LinkedInJessica Abo on InstagramJessica Abo on LinkedInLearn more about Jessica Abo hereGet Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your p...

Brittney Jean Atakpo is a Brand Photographer and Strategist at Brittney Jean Photography & Company. She is an entrepreneurial businesswoman dedicated to the advancement of women. She holds a Bachelor's in Communication from California State University San Marcos and has over 5 years of experience in human resources in the technology industry. After working in the Recruitment and Sales industry's fast-paced, cut-throat environment, Brittney decided to build her brand and transform her hobby as a photographer into a successful business. Today, Brittney shares her story of going from a position in the Recruitment and Sales industry to turning her photography into a full-time business. She reveals the steps that went into creating the course she now offers for entrepreneurs to develop their brands and the channels she used to launch the course. She shares her favorite platforms for testing email and marketing funnels, who her course is for, and what you can expect to learn. We discuss pitching to publications and the importance of having a good media kit. We also explore how you can create better experiences for existing clients as you build a new offering and how to find the best marketing professionals to help you create your business marketing strategy.“It creates so much value well beyond just photography; it’s really helping instill confidence in women so they can market their business confidently.” - Brittney Jean AtakpoIf you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!This week on Startups in Stilettos:How Brittney Jean Photography helps entrepreneurs build their brand on social mediaWhat Brittney was doing before she built her business What went into the course creation that Brittney offers entrepreneursThe channels Brittney is using to launch her courseBrittney’s favorite platforms for testing email funnels Who the course is for and what you can expect to learnCreating a process and who to work with when pitching to publicationsThe importance of having a media kit and what to include in itHow to create better experiences for existing clientsFinding the best marketing person to help you build your strategyResources Mentioned:CanvaZoomKajabiFlodeskShowItYouTubeOur Favorite Quotes:“Being confident that you can address client's pain points and that you are the solution to their problems.” - Brittney Jean Atakpo“The stereotype is photographers don’t make a lot of money which is not true, especially if you have a background of being able to sell yourself ” - Brittney Jean Atakpo“Our Mastermind first gave us this opportunity and experience to learn how to create outlines for our courses.” - Brittney Jean Atakpo Connect with Brittney Jean Atakpo:Brittney Jean Photography & CompanyBrittney Jean Photography & Company on LinkedInBrittney Jean Photography & Company on InstagramBrittney Jean Photography & Company on FacebookBrittney Jean Atakpo on LinkedInBrittney Jean Atakpo on InstagramConnect with your Startups in Stilettos hosts!Stephanie Cartin on InstagramStephanie Cartin on LinkedInJessica Abo on InstagramJessica Abo on LinkedInLearn more about Jessica Abo hereGet Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely sta...

Monica Fullerton is the Founder and CEO of Spouse-ly, a central hub for driving support for entrepreneurs in the military and first responders community. She holds a Bachelor of Arts in Multi-Media Journalism and a Master of Business Administration and Marketing from Lynn University. As an Air Force spouse, twin mom, and entrepreneur, Monica wanted to strive for a greater purpose with her business idea. She has been named a trailblazer in Tech by Military Spouse Magazine, Forbes Next 1000 List, and one of the MIGHTY 25 most influential leaders supporting the military community.Today, Monica shares what inspired the idea behind Spouse-ly and how it helps members of the military and their families. She reveals how she found creators for her platform and critical learnings from initially testing her idea in a Facebook group. She highlights some of the big wins Spouse-ly has celebrated along the way and how networking and community has helped her business grow. We also explore how you can find the balance between raising brand awareness and sharing your mission and how to expand your team when bootstrapping your business.“Just taking that first step of getting out there and getting in front of people that are your possible customers or vendors, whatever it might be, is the first step of pushing forward.”- Monica FullertonIf you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!This week on Startups in Stilettos:What Spouse-ly is and what inspired the ideaHow Monica built the foundation of her business and found creatorsKey lessons Monica learned from testing her business idea in a Facebook groupThe key thing Monica didn’t know about launching a businessSome of the big wins that Monica has celebrated along the wayHow Monica invested in PR and outreach for her businessHow networking and community helped Monica to share her story and missionFinding the balance of sharing your core mission and raising brand awarenessHow to scale your team when bootstrapping your businessWhere Spouse-ly is headed and what Monica is excited about for her companyOur Favorite Quotes:“When you get people that are more entry-level, it also gives them an opportunity to truly grow and be a part of what you’re building from the ground up.” - Monica Fullerton“It has to be something that you’re passionate about, something that you want to have part of your everyday life.” - Monica Fullerton“Don’t be afraid to ask for help; we can’t all afford certain things at the different stages.” - Monica FullertonConnect with Monica Fullerton:Spouse-lySpouse-ly on LinkedInSpouse-ly on InstagramSpouse-ly on FacebookSpouse-ly on TwitterPodcast: I’MpossibleMonica Fullerton on LinkedInConnect with your Startups in Stilettos hosts!Stephanie Cartin on InstagramStephanie Cartin on LinkedInJessica Abo on InstagramJessica Abo on LinkedInLearn more about Jessica Abo hereGet Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show!Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website,

Yobe Qiu is an author, educator, and serial entrepreneur. She holds a bachelor's degree in Education from The New School and a Master of Science (MS) in Early Childhood Education and Teaching. After identifying a need for more multicultural books, Yobe created her own children's books featuring Asian characters and cultures. Yobe helps female entrepreneurs to launch and grow their educational businesses.Today, Yobe shares her journey from educator to entrepreneur and how she helps women bring their children’s book ideas to fruition. She shares the channels she uses to publish and sell her books and some of the early lessons she had to learn. She reveals how her business structure has evolved and the services she offers her clients. We also share some tips on pitching to media outlets and how delegating is an essential skill for growing any business.“It’s like putting any products out. This is no different to any other product, it’s just different platforms we have to learn.” - Yobe QiuIf you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join.We can’t wait to welcome you, support you, and be part of your business journey!This week on Startups in Stilettos:How Yobe helps women bring their ideas for a children's book to marketThe channels Yobe uses to publish, market, and sell her booksThe challenges Yobe faced early on in her businessImportant lessons Yobe had to learn when building her businessesHow the structure of Yobe’s business has evolvedThe services Yobe currently offers to her clientsTips on pitching to media outlets to promote your booksWhy becoming a good delegator is essential for growing any businessHow being part of the Entreprenista League has impacted Yobe’s businessResources Mentioned:Amazon KDPKickstarterOur Favorite Quotes:“I would never think I would go this far a year and a half ago when I just decided to do it.” - Yobe Qui“Folks love multicultural books, and folks love to learn about other cultures and stories. They just don’t know what books are good.” - Yobe Qiu“Make as many headlines as possible, then marry those headlines to different outlets.” - Jessica AboConnect with Yobe Qiu:By Yobe QiuBook: Our Moon Festival: Celebrating the Moon Festival in Asian CommunitiesBy Yobe Qiu on InstagramBy Yobe Qiu on FacebookYobe Qiu on LinkedInConnect with your Startups in Stilettos hosts!Stephanie Cartin on InstagramStephanie Cartin on LinkedInJessica Abo on InstagramJessica Abo on LinkedInLearn more about Jessica Abo hereGet Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!Grow Your Startup with Startups in Stilettos