Startups in Stilettos

Abbe Feder is a Fertility Coach and the Owner of InCircle Fertility LLC. She has a Bachelor's degree in Behavioral Science from the University of Wisconsin-Madison and attended the American Academy of Dramatic Arts for Drama and Dramatics/Theatre Arts. Following her struggles with infertility and pregnancy loss, Abbe wanted to use her experiences to help others. She started InCircle Fertility to support families through their fertility journeys using a combination of professional expertise, industry know-how, and empathy and compassion.Today, Abbe joins us to share her journey from acting to starting her business in Fertility Coaching. She reveals how she uses her own experience and passion for helping others and the process of going through the business startup phase. She shares some of the lessons she learned early on and how the skills she learned from her previous roles have continued to serve her in her new role. She also shares what you need to consider before starting a business partnership, the questions you need to ask a potential business partner, and what’s next for her company.“Like any relationship, it takes so much work. If you don’t share the same long-term vision or values, it’s not going to work.” - Abbe FederIf you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!This week on Startups in Stilettos:What inspired Abbe to start InCircle FertilityHow Abbe used her passion for helping others to build her businessThe process of going through the startup phaseWhat Abbe was doing before she started her businessHow skills from previous jobs help Abbe in businessLessons Abbe has learned from the early stages of starting the businessWhy the same values and visions are essential in your business partnershipFundamental questions you need to ask a potential business partner What Abbe needed to do to become a Fertility CoachThe next steps for InCircle FertilityResources Mentioned:(In)Fertility Cards of AffirmationEntreprenista's Guide to Business PartnershipsOur Favorite Quotes:“So many times when we go through something hard, we want to be able to help other people.” - Abbe Feder“If you have challenges having uncomfortable conversations at the beginning, that’s a sign that you’re likely going to have a lot of problems later on.” - Stephanie Cartin“If you’re in a business partnership, it is like a marriage.” - Abbe FederConnect with Abbe Feder:InCircle Fertility WebsitePodcast: Maculate ConceptionInCircle Fertility on LinkedInInCircle Fertility on InstagramInCircle Fertility on FacebookInCircle Fertility on TwitterAbbe Feder on LinkedInAbbe Feder on InstagramConnect with your Startups in Stilettos hosts!Stephanie Cartin on InstagramStephanie Cartin on LinkedInJessica Abo on InstagramJessica Abo on LinkedInLearn more about Jessica Abo hereSay “Hello!” To DigiCards™Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing e...

Brea Fullerton is the Founder & CEO of Shinery, a luxury jewelry care brand that is good for you and your jewelry. She holds a Bachelor of Science degree in Commerce from the University of Virginia and lives in Georgia Atlanta. After her engagement and being unable to find a jewelry cleaner without harsh chemicals or damaging effects on her skin, Brea launched Shinery. The company has a range of plant-based products that easily fit your daily beauty routine. Today, Brea shares the inspiration behind her business, Shinery, and how her previous work experience helped her navigate building a business. She shares the lessons she learned during the startup phase and how it felt when the company started gaining traction. She shares tips on launching a new product, creating a new product category, and what you need to bear in mind when working with a publicist. Brea shares why she decided to self-fund her business and the first retail stores to sell her products. She also shares how you can find the right person to get your products into retail stores and a method to approach them to build a successful partnership.“When launching a new category, there’s no roadmap, so you have to wake up every day knowing that you’re going into uncharted territories, but the reward is worth the risk.”- Brea FullertonIf you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!This week on Startups in Stilettos:The inspiration that led to Brea starting her businessHow Brea’s career experience helped her when launching her businessThe lessons she had to learn along the way in the startup phaseHow it felt when Shinery started gaining traction in the marketTips on launching a product in a new product categoryWhat you need to consider when working with a publicistThe strategies Brea used for sending out samples to the pressWhy Brea decided to bootstrap the business rather than use other funding sources What made Brea choose to work with wholesalersThe first retail stores Shinery got into and how it felt to get those ordersFinding the right person to get your product into retail stores and how to reach out to themHow to prepare for press interviewsWhat is next for ShineryOur Favorite Quotes:“It’s OK that you don’t have the answers; you just have to put one foot in front of the other.” - Brea Fullerton“Never underestimate the power of educating the consumer base and building that community.” - Brea Fullerton“Don’t be afraid to email people when it’s their personal time, even though that’s like an invasion of privacy. That’s when you are probably going to get responded to.” - Brea FullertonConnect with Brea Fullerton:Shinery WebsiteShinery on InstagramBrea Fullerton on LinkedInBrea Fullerton on InstagramConnect with your Startups in Stilettos hosts!Stephanie Cartin on InstagramStephanie Cartin on LinkedInJessica Abo on InstagramJessica Abo on LinkedInLearn more about Jessica Abo hereThis episode is sponsored by… Hershey’s Her For She SororityIs there a business woman in your network that deserves to be celebrated? Nominate a woman that inspires you to be featured on Entreprenista’s social media using the hashtag: #HerForShe and tag us @Entreprenistas and @HersheysGet Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos?

Leeanna Gantt is the inventor and CEO of TookTake, a patented medication reminder system that is revolutionizing the way people take their medications. TookTake offers a variety of medication reminder labels designed to help consumers avoid accidental medication overdose and remember which medications they’ve taken, and when. As a breast cancer survivor, Leeanna knows how difficult it can be to remember if you’ve taken your medication - and have taken it on time. Prior to launching TookTake, Leeanna served in executive and leadership roles at a variety of organizations, including Start With, Rainbow Pack, and Tinker - Community Art Studio.Leeanna joins us today to share how she turned a personal challenge into a fulfilling and rewarding startup business. She shares the inspiration behind launching TookTake, the first steps she took to transition her company from the ‘business idea stage’ to successfully launching a startup, and how she leaned on friends and family to test her products. We discuss the importance of managing your expectations as a new entrepreneur and why Leeanna chose a DIY approach for her PR strategy. Leeanna shares her experience with researching and applying for a Utility Patent for her products and the costs associated with obtaining a Utility Patent. We also discuss the best ways to pitch your products to journalists and share tips for honing your messaging and sharing your brand story in a concise, yet powerful way.“What didn’t work was just doing nothing.” - Leeanna GanttIf you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!This week on Startups in Stilettos:What inspired Leeanna to start the TookTake businessThe first steps Leeanna took to transition TookTake from a business idea to a business startupGetting comfortable with being uncomfortable and pushing yourself out of your comfort zoneManaging your expectations and how Leeanna prepared to launch her companyUsing grassroots marketing strategies to promote your new businessCreating a brand story that is relatable to your customersWhy Leeanna chose a DIY approach to marketing and PRPivoting from selling wholesale products to direct-to-consumer salesThe strategy Leeanna used to approach wholesale buyersHow Leeanna’s products and packaging have evolved since launching her companyProtecting your intellectual property and applying for a patentThe best ways to to pitch your story and product ideas to journalistsTips for honing your story and messageWhat’s next for TookTakeResources Mentioned:Google AlertsOur Favorite Quotes:“Don’t invest a lot in your first packaging because you’ll probably have to change it.” - Leeanna Gantt“Be persistent. If you believe in your product, keep trying to find the right people.” - Leeanna GanttConnect with Leeanna Gantt:TookTakeTookTake on LinkedInTookTake on InstagramTookTake on FacebookLeeanna Gantt on LinkedInConnect with your Startups in Stilettos hosts!Stephanie Cartin on InstagramStephanie Cartin on LinkedInJessica Abo on InstagramJessica Abo on LinkedInLearn more about Jessica Abo hereThis episode is sponsored by… Hershey’s Her For She SororityIs there a business woman in your network that deserves to be celebrated? Nominate a woman that inspires you to be featured on Entreprenista’s social media using the...

Jamie Banks is the Co-Founder and Creative Director of Change of Scenery, a women’s luxury swim and resort wear startup launching in March 2022. Change of Scenery is an accessible luxury women’s apparel brand focused on classic, sophisticated, and effortless styles for the modern 30-55 year old woman. Jamie holds a Bachelor’s degree in Apparel Design from Cornell University and a Master’s of Fine Arts from the Academy of Art University. Jamie is also the co-founder of Fashion for a Cause - Port Washington, an initiative created out of the desire to give back to the Port Washington community during the world’s most unprecedented times – the COVID-19 pandemic. Prior to co-developing Change of Scenery, Jamie served as the Design Director of multiple brands, including Kate Spade New York, Milly, and Shoshanna.Jamie joins us today to share her experience of being laid off during the COVID-19 pandemic and what inspired her to take a leap of faith to launch a luxury women’s apparel brand. We discuss the steps she took to bring her business idea to fruition and the lessons she learned along the way. She highlights the benefits of writing a business plan and researching your target market. We discuss the challenges she faced when creating a company name and why it’s crucial to check the trademark database before launching your startup. We also discuss the value of taking time to gather your thoughts before responding to PR questions and practicing your response to the most frequently asked questions you receive.“The biggest thing I’ve learned this year is that I have these amazing, amazing women in my life that are so much smarter and so much more successful than I ever knew they were.” - Jamie BanksIf you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!This week on Startups in Stilettos:The inspiration behind the Change of Scenery brandHow Jamie identified her target audience and the problem she wanted her company to solveLearning how to write a business planHow Jamie found a business partnerThe steps Jamie took to breathe life into her product ideaThe challenges associated with trademarking your companyWhat a business naming contest is and how Jamie finally decided on a business nameThe benefits of hiring a Go-To Market SpecialistJamie’s biggest win since starting her companyThe value of taking time to gather your thoughts before responding to PR questionsWhat’s next for Change of SceneryResources Mentioned:Book: Building a Story Brand: Clarify Your Message So Customers Will Listen by Donald MillerCreative Market -- Business Plan TemplatesOur Favorite Quotes:“The business plan really helped me to understand all of the facets of the business. It helped me really put down, in words, the problem that I saw and how we were going to solve it.” - Jamie Banks“Tell anyone that will listen what you’re going through in your business because somebody might hear you and have a suggestion that you never would have asked for help on.” - Jamie Banks“I just kept finding that everything that would come up, I had a woman in my life who was an expert in it and was willing to take their time to hold my hand and walk me through it.” - Jamie BanksConnect with Jamie Banks:Change of SceneryChange of Scenery on LinkedInChange of Scenery on InstagramJamie Banks on LinkedInConnect with your Startups in Stilettos hosts!

Elisa Molina is the founder and CEO of COVEDOZA, a go-to marketplace for women to feel empowered, validated, and confident through art. Elisa is passionate about helping female artists and people of color bolster their artistic influence while generating passive income. She holds a Bachelor’s degree in International Business from the State University of New York College at Buffelo, a Bachelor’s degree in Business from the Florida International University College of Business, and has previously served in the Peace Corps in San Jose and Costa Rica.Elisa joins us today to share the humble beginnings of her company and how her experience in the Peace Corps inspired her to support and empower female artists and creatives. We discuss the challenges she faced while learning about import and export laws and how she developed a revenue-sharing model that supported the artisans she collaborated. Elisa shares how the COVID-19 pandemic impacted her business and her experience with crowdfunding and applying for small business COVID-19 relief grants. She shares tips for creating your first crowdfunding campaign and how she leveraged LinkedIn to promote her campaign. We also discuss PR strategies for increasing your brand awareness and the pros and cons of using H.E.R.O. as part of your PR strategy.“There are tons of opportunities and tools available for women entrepreneurs to apply for grants.” - Elisa MolinaIf you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!This week on Startups in Stilettos:What inspired Elisa to launch COVEDOZAFrom ideation to launch: How Elisa initially began collaborating with international artisansHow Elisa educated herself on navigating import and shipping challenges with international suppliersHow Elisa created a revenue-sharing model to support the artisans as well as her companyWhat kept Elisa inspired and motivated to continue building COVENDOZAApplying for grants and creating a crowdfunding campaignTips for creating your first crowdfunding campaignMarketing strategies Elisa used to promote her businessUnderstanding how grants work and how Elisa used the grand funds to grow her COVEDOZA How to find small business grants in your area and stateStrategies to increase brand awareness and identifying the best ways to connect with reportersWhat’s next for COVEDOZA and the inspiration behind the “It’s Me Season” apparel collectionResources Mentioned:GoFundMe Small Business Relief InitiativeiFundWomeniFundWomen of ColorShopifyGoogle DriveHello AliceFundedHelp a Reporter OutGoogle AlertsOur Favorite Quotes:“Don’t focus on perfecting. Focus on getting started. Launch it and as you go - as you learn, as you continue to raise funds - you will have an opportunity to always update your campaign.” - Elisa Molina“I noticed that the more grants I applied for, the better I was getting at pitching my business and injecting passion and mission.” - Elisa Molina“If we do not prioritize ourselves, we cannot take care of others.” - Elisa MolinaConnect with Elisa Molina:COVEDOZAEmail: Elisa@covedoza.comCOVEDOZA on LinkedInCOVEDOZA on InstagramCOVEDOZA on FacebookCOVEDOZA on TwitterCOVEDOZA on YouTubeElisa Molina on LinkedInConnect with your Startups in Stilettos hosts!Stephanie Cartin on InstagramStephanie Cartin on LinkedInJessica Abo on InstagramJessica Abo on LinkedInLearn more about Jessica Abo here

Jill Apgar is the founder of Coco Beans, a luxury bedding and sleepwear brand offering luxurious silk crib sheets and pillow cases using the world’s softest, most innovative fabrics that families can trust. The company is best known for their machine-washable, 100% silk crib sheets. Following a forced layoff from her corporate career in 2020, Jill launched her company with a desire to source the best crib sheet fabrics that not only felt luxurious to the skin, but also helped reduced tangled hair for children and adults. Jill holds a Bachelor’s degree in Applied Economics and Management from Cornell University and is a member of the Board of Directors for Harper’s Corner Foundation, Inc. She has over 12 years of experience in the corporate retail merchandising industry with some of the most iconic brands, including Abercrombie & Fitch and Victoria Secret.Jill joins us today to share what it was like to launch a luxury bedding and sleepwear company during a worldwide pandemic. She shares the initial steps she took to launch her company and why it’s important to learn from your mistakes and failures as well as your successes. We discuss how her personal painpoint led to launching the company and the value of networking and pushing yourself out of your comfort zone. Jill shares her experience with crowdfunding and how her products have evolved over the last two years. We also discuss tips for being ‘media-ready’ and ‘camera-ready’ as a new startup founder and how to craft your startup story to have the most impact.“For 30 to 45 days, you’re selling. If you want to be successful at that - you need a strategy and marketing plan.” - Jill ApgarIf you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!This week on Startups in Stilettos:How a painpoint in Jill’s personal life led to launching the Coco Beans companyWhat it was like to launch a new business during the pandemicThe importance of learning from your mistakes and failures as well as your successesThe initial steps Jill took to launch her businessThe value of networking, pushing yourself out of your comfort zone, and keeping yourself accountableBootstrapping the product development costs and how Jill financed the launch of her businessThe lessons Jill learned while raising money to launch her businessWhat kept Jill going despite facing challenges and setbacksThe process of creating the Coco Beans brandHow the Coco Beans products have evolved over the last two yearsEmbracing and understanding your inherent strengths as an entrepreneurThe PR journey and how Jill promoted her productThe value of joining a business community of like-minded entrepreneursTips for being media and camera ready as a new startup founderHow to craft your startup story and identify what to include and what to leave outWhat’s next for Coco BeansResources Mentioned:Columbus College of Arts & DesignShopifyKlaviyo Email MarketingOur Favorite Quotes:“You have to start somewhere.” - Jill Apgar“Have a day-by-day marketing strategy to get you through that crowdfunding campaign.” - Jill Apgar“Understand what you are inherently good at as an entrepreneur, and find people to fill the gaps.” - Jill ApgarConnect with Jill Apgar:Coco Beans - use Promo Code: Entreprenista15 to get 15% off your first order!Coco Beans on LinkedInCoco Beans on InstagramCoco Beans on FacebookCoco Beans on TwitterJill Apgar on LinkedIn

Cassity Brown is the owner and operator of St. Brown & Co., a luxury candle brand based in Orange County, California offering hand-poured luxury candles made with a vegan wax blend. As the daughter of entrepreneurial parents, Cassity was inspired to launch her company out of a desire to create a timeless, luxurious brand of her own – as well as a dash of ‘divine intervention.’. She holds a Master’s degree in Business Administration from the George L. Argyros School of Business and Economics and has recently launched a business consultation company aimed at helping entrepreneurs achieve tangible solutions to some of their most complex challenges.Cassity joins us today to share the inspiration behind launching her luxury candle brand, St. Brown & Co., and the lessons she’s learned along the way. We discuss the trial and error phase of launching her signature line of products, the marketing strategies she explored when starting the business, and how she eventually branched out to offer her products to wholesale customers. She highlights the importance of staying open to change and being fearless about asking questions. We also discuss strategies to pitch your business to media publications and what inspired Cassity to launch her consulting company.“When you make pivots - it’s always to make the brand better. That’s never a bad thing.” - Cassity BrownIf you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!This week on Startups in Stilettos Podcast:The inspiration behind launching St. Brown & CoHow growing up in an entrepreneurial family impacted her decision to launch her company and how her family responded to her desire to start a businessThe trial and error phase of launching a startup candle companyThe importance of being open to change and listening to your gut instincts as a startup founderThe day Cassity officially launched her companyMarketing techniques Cassity used to promote her new startupNetworking and working with wholesale suppliers and shop ownersCreating a wholesale deck for product-based entrepreneursBeing fearless about asking questionsThe importance of having a mentorConnecting with and pitching to media publications for feature articlesWhat inspired Cassity to launch her consulting business and the three-part consulting method she uses when working with entrepreneursOur Favorite Quotes:“The parallels with candlemaking itself being a creative and scientific process - that’s the same with business.” - Cassity Brown“Keep digging. Keep trying to find the answers to what you’re looking for.” - Cassity Brown“Connect with the people that are willing to share.” - Cassity BrownConnect with Cassity Brown:St. Brown & Co.Cassity Brown Business ConsultantSt. Brown & Co. on PinterestSt. Brown & Co. on InstagramSt. Brown & Co. on FacebookCassity Brown on LinkedInCassity Brown on InstagramConnect with your Startups in Stilettos hosts!Stephanie Cartin on InstagramStephanie Cartin on LinkedInJessica Abo on InstagramJessica Abo on LinkedInLearn more about Jessica Abo hereIf you’re looking to take your business to the next level:Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events,