Exit Rich: Home Service Secrets with Lance Bachmann

LB Capital, LLC
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Jul 21, 2025 • 17min

He Did $6M in Roofing Year One—Without Laying a Single Shingle

You ever meet someone and just know they’re built different? That’s what happened when I met Ben Pacheco from Upstanding Roofing out of Houston, Texas. Less than a year ago, this guy was running a hydraulics company. He told me, “Lance, I want to sell this thing and break into roofing.” Most people talk a big game. Ben executed. Fast forward to today…  He just signed an LOI. Eight figures.  And in his first year in roofing, he’s on pace to do $6 million—all retail. In Texas, where everybody says “you can’t.” In this episode, we break down: -How he scaled from scratch using our exact playbook -Why leadership is the make-or-break factor in growth -The real reason most partnerships fail—and how to choose the right ones -Why taking care of your team (and your ex) is part of winning big This one’s powerful—because it’s real. No fluff, no fake gurus, just two business guys talking about what it really takes to build, scale, and sell. If you’re tired of hype and want the truth from people actually doing it—subscribe now. So if you're still sitting on the sidelines, making excuses, or waiting for someone to hand you permission—this episode ain’t for you. But if you’re hungry…  If you’re ready to sell the old story, build something real, and put your name on a win— Hit subscribe, drop a comment, and buckle up. Because this ain't motivation. This is a blueprint! Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity:  https://roofconference.com/ December 3-5, 2025 JW Marriott - Marco Island, FL Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/ Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/ Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/ Follow us: https://beacons.ai/lance_bachmann YouTube: https://www.youtube.com/@lancebachmann IG: lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann TikTok: @lancebachmann Podcast Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a Leave us a review! Website: https://lbachmanncapital.com/ LFG #roofing #business #entrepreneurship
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Jul 17, 2025 • 1h 39min

Built a $24M Company with This App—Then Fired My Top Rep

I’m just going to say it: if you run an HVAC, plumbing, roofing, or electrical business and still think you're just a home service company... you’ve already lost. You’re a tech company now. Period. In this episode of Exit Rich, I sit down with my friend and business partner Sebastian Jimenez—CEO of Rilla Labs and the mind behind the tech that helped me scale one of my roofing companies to $24M and a mid-8-figure exit in under 18 months.  No fluff. No theory. Real talk. We break down: -Why your #1 sales rep is replaceable by AI—and I proved it -The exact moment I fired my top guy in the parking lot because he refused to use Rilla -How my team used Rilla’s AI game film to go from 18% close rates to over 40% -The real cost of ignoring technology—and how it’s already robbing you -What it looks like to build $3M+ months from zero in under a year -We also get personal—Sebastian shares how he went from doing stand-up comedy to building a VC-backed tech company that's reshaping the trades.  And I talk about why nothing changed in my life until I stopped trying to be liked and started demanding excellence—from myself and my team. This isn’t a typical podcast episode. It’s an inside look at how we’re using AI to dominate markets, train teams faster than ever, and eliminate drama. No gurus. No hype. Just the truth. If you’ve ever: -Wondered why your team isn’t closing more… -Struggled to scale past $3M a year… -Or you’re tired of the same excuses from your sales reps... ...then press play NOW! And I dare you—drop a comment after. Let me know what industry you're in. After this episode, you won’t be able to hide behind “I didn’t know” anymore. Subscribe. Rate. Share. Because if you’re not moving forward, you’re already behind. Follow my guest at: -Instagram: https://www.instagram.com/joinrilla/  -Website: https://www.rilla.com -Facebook: https://www.facebook.com -YouTube: https://www.youtube.com/@RillaMedia  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity:  https://roofconference.com/ December 3-5, 2025 JW Marriott - Marco Island, FL Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/ Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/ Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/ Follow us: https://beacons.ai/lance_bachmann YouTube: https://www.youtube.com/@lancebachmann IG: lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann TikTok: @lancebachmann Podcast Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a Leave us a review! Website: https://lbachmanncapital.com/ LFG #roofing #business #entrepreneurship
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Jul 14, 2025 • 1h 38min

The Ugly Truth About Digital Marketing No One Talks About

"There's no value to people when you do it for free. But if they pay, they show up, they respect it, and they win." In this explosive episode, I sat down with my guy Michael Stearns from Ascend Digital Agency—and we didn’t hold back! If you’re a contractor, a marketer, or just someone trying to scale your business the right way, this one’s going to hit home. I brought Mike in because the truth is, most digital agencies out there are garbage—and he’s one of the few that actually gets it. We talked about why giving away advice for free doesn't help anyone, how charging top dollar makes clients take it seriously, and what it really takes to grow a business in this space without the BS. You’ll hear how Mike left the safety of a big agency to build something better, why he charges $1,500 just for a consult, and why so many agencies fail once they hit scale. What’s Inside This Episode: Why most digital agencies are “stone cold garbage”—and how to spot a real one Why charging a high price creates more value and commitment The brutal truth about working in silos and why most agencies implode at scale The CRM trap: Salesforce horror stories, Zoho chaos, and the hunt for real solutions The ugly secret behind fake leads and padded reports—and how to inspect what you expect Why Facebook leads are mostly tail-chasing junk (and what actually converts) How Mike uses ServiceTitan, CompanyCam, and AI to give contractors an edge Why your best ability is your availability—and how that applies to marketing, leadership, and life Plus:  The popcorn company story, the $100,000 mastermind that actually delivers, and the life lessons Mike learned from skimming his pool, coaching his kids, and quitting drinking. This one’s packed with gold for any contractor, agency owner, or business leader who’s tired of excuses and ready to grow. Follow my guest at: Instagram: https://www.instagram.com/takeoffwithascend/  Facebook: https://www.facebook.com/michael.stearns.16  https://www.facebook.com/takeoffwithascend  TikTok: https://www.tiktok.com/@ascenddigital  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann **Watch the full video episode on Lance’s Youtube.
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Jul 10, 2025 • 51min

This One Mistake Is Costing Your Business Millions- STOP IGNORING THIS!

He took one frustrated plumber from losing leads to a 20% spike in conversions—overnight! Check it out… If you're spending thousands on leads but still struggling to grow, you’re not alone—and you're probably bleeding money in the one place you least expect: your phone. In this jaw-dropping episode of Exit Rich, I sat down with Brigham Dickinson, founder of Power Selling Pros and the country’s top CSR trainer, to expose why your phone strategy (or lack of one) could be the most expensive problem in your business. Learn the simple, repeatable strategies that scaled Power Selling Pros to coaching over 1,400 CSRs and helping companies like Tommy Mello's generate millions more with the same leads RIGHT HERE TODAY! What You’ll Learn in This Episode: 🔥 Why Your Front Desk Staff Is More Valuable Than Your Top Sales Rep  Forget “busy work”—your CSR is your first sales touchpoint. Hear why businesses that don’t answer the phone (or do it poorly) are leaving up to 60% of their marketing dollars in the trash. 📞 The 90% Booking Rule  Most companies are happy with a 40% call conversion rate. Brigham says: That’s unacceptable. Learn how Power Selling Pros trains CSRs to book 90% of calls, inbound or outbound. 💰 Your Million-Dollar Phone Fix  Use Brigham’s simple formula to calculate how much just 1% more in conversion can add to your topline—and why even small improvements mean millions in revenue. 🤖 AI vs. Humans: Who Wins the CSR War?  Hear the shocking reason why 6 companies that left for AI-based CSR support all came crawling back—and how AI fits into the future of hybrid customer service. 💪 Mindset, Wrestling, and Raising Champions  From cold plunges to Spartan Races and raising a state-level wrestler, Brigham shares his powerful philosophy on leadership by example and how personal discipline translates into business success. 🌍 From Brazil to Boardrooms  Brigham opens up about the life-changing experience of serving a mission in Brazil—and how learning to serve others became the foundation of a thriving business and family life. 🎟️ Plus: What makes the Roofing Conference one of the most impactful events of the year—and why Brigham says it’s a must-attend for any serious business owner. Connect with Brigham Dickinson  Website: PowerSellingPros.com  Schedule a demo and learn how Brigham's team can help turn your CSRs into revenue drivers. 💬 What Do You Think?  Drop a comment below:  ➡️ What was your biggest takeaway from this episode?  ➡️ Are your CSRs doing inbound and outbound?  ➡️ Have you tried AI for customer service—and what happened? 👍 Like this episode?  Subscribe, rate us 5 stars, and share with a fellow business owner who needs to hear this. Your phone lines may be ringing—but are they paying? Follow my guest at: Instagram: https://www.instagram.com/brigham_dickinson/?hl=en  Website: https://www.brighamdickinson.com  Facebook: https://www.facebook.com/BrighamDickinsonPSP/  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann   Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity:  https://roofconference.com/ December 3-5, 2025 JW Marriott - Marco Island, FL Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/ Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/ Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/ Follow us: https://beacons.ai/lance_bachmann YouTube: https://www.youtube.com/@lancebachmann IG: lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann TikTok: @lancebachmann Podcast Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a Leave us a review! Website: https://lbachmanncapital.com/ LFG #roofing #business #entrepreneurship
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Jul 7, 2025 • 45min

From Sleeping on Floors With a Newborn- Now Selling $30M Companies

Ever wonder what happens when a purebred closer becomes a CEO, a coach, and a millionaire maker—all before 40? This is it... If you gave him $1 and a time machine, he’d come back a billionaire. Victor Rancor’s story is a no-BS masterclass in building, breaking, and booming again. From answering a Craigslist ad with zero HVAC knowledge… to scaling a $60M business… to losing millions throwing conferences… to transforming contractors into millionaires—Victor lays it all out in this raw, brutally honest episode. WE COVER: -Why most home service companies stay broke forever -The $3M acquisition that almost bankrupted him—and what he learned -How he turned a 19-year-old with no experience into a $20K/month closer -Why conferences don’t make money (and how most gurus are lying) -The real reason people fail to grow and exit their business -What it’s like being misunderstood, hated, and STILL winning -And why being a good man behind the scenes matters more than anything This isn’t some guru fluff. It’s straight talk from a guy who’s built and exited real companies, partnered with private equity, and is now helping others do it faster, smarter, and stronger. 👇 Drop a comment—what lesson hit you the hardest?  📲 Hit subscribe—because if you're in home services, sales, or just want to build a real business, you can't afford to miss these episodes. Follow my guest at: -Instagram: https://www.instagram.com/victor_rancour/?hl=en  -Facebook: https://www.facebook.com/victor.rancour/  -TikTok: https://www.tiktok.com/@victorrancour  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity:  https://roofconference.com/ December 3-5, 2025 JW Marriott - Marco Island, FL Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/ Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/ Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/ Follow us: https://beacons.ai/lance_bachmann YouTube: https://www.youtube.com/@lancebachmann IG: lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann TikTok: @lancebachmann Podcast Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a Leave us a review! Website: https://lbachmanncapital.com/ LFG #roofing #business #entrepreneurship
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Jul 3, 2025 • 48min

Everyone Told Him It Wouldn’t Work… Now He’s Disrupting the Trades

From landing in America with $200 and a dream… to building a knife-sharpening machine empire and selling it to a publicly traded company… to now launching iWallet, a cutting-edge payment solution for home service businesses—Jim Kolchin’s journey is packed with grit, pivots, and billion-dollar ambition. You’ll hear how he made his first million shorting Bear Stearns at 26, why he walked away from a cushy early “retirement,” and what he learned failing a startup after blowing $200K on a Kickstarter idea. Now, he’s setting his sights on disrupting the $100B+ home services industry with a payment platform tailor-made for techs, plumbers, HVAC crews, and more. He also dives into: -Why earnouts suck—and how to structure them if you have no choice -How to avoid being fleeced by GPs and private equity players -Why iWallet is winning in tradeshow after tradeshow (50+ per year) How he’s leveraging tips, VIP memberships, and service contracts to help businesses scale recurring revenue 👉 Drop a comment below—what was your biggest takeaway from Jim’s story? 📲 Subscribe now This episode proves that with enough hustle and heart, you can build a life—and a legacy—from nothing. Follow my guest at: -Website: https://iwallet.com/  -Facebook: https://www.facebook.com/iwalletofficial/  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity:  https://roofconference.com/ December 3-5, 2025 JW Marriott - Marco Island, FL Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/ Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/ Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/ Follow us: https://beacons.ai/lance_bachmann YouTube: https://www.youtube.com/@lancebachmann IG: lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann TikTok: @lancebachmann Podcast Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a Leave us a review! Website: https://lbachmanncapital.com/ LFG #roofing #business #entrepreneurship
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Jun 30, 2025 • 54min

Why Contractors Stay Broke: This Is What Contractors Are Doing Wrong

What do building orphanages in Haiti and scaling 7-figure marketing agencies have in common? ANSWER: Jordan Lung🔥 In this raw, inspiring, and no-fluff episode, Jordan Lung—founder of Trade Up Marketing—shares how he went from pastoring in Florida to becoming one of the most respected storytellers and marketing strategists in the trades. You’ll be captivated by his story on their family gumball machine legacy and what he’s teaching his kids about business from a young age. Whether you’re a contractor trying to grow your brand, or a leader wondering how faith and business collide, this episode is packed with real lessons and viral takeaways. We dive into: Why every business must market in proportion to the greatness they claim The marketing mistakes that keep contractors broke How a bias toward “possible” landed Jordan a $250M Duke Energy project (with drones and helicopters) His gumball machine legacy—and how he’s teaching his kids entrepreneurship through passive income Why your personal brand is more powerful than any logo or slogan The hidden dangers of selling your agency to the wrong buyer …and yes, we talk about church, charisma, content, and cold plunges! This episode will make you rethink your entire business—from how you show up online to how you train your sales team. Don’t just listen—comment below on what hit home, and make sure to subscribe for more fire episodes like this. Watch. Share. Build Your Brand. 🎯 Drop your biggest takeaway in the comments. I want to hear from YOU! 🔔 Subscribe so you don’t miss next week’s bomb. Follow my guest at: Instagram: https://www.instagram.com/jordanleelung  Facebook: https://www.facebook.com/jordan.lung  https://www.facebook.com/tradeupmarketingco    Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann   **Watch the full video episode on Lance’s Youtube.  
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Jun 26, 2025 • 55min

Are You Building A Business Just To Suffer?

In this no-fluff, hard-hitting episode of Exit Rich, I sit down with tech entrepreneur and AI powerhouse Joel Stoli — and I’m telling you right now, this is one of the most eye-opening conversations I’ve ever had on this show. We dig deep into what it really takes to build a business someone actually wants to buy, how to stop leaving money on the table, and why AI is the biggest game-changer since electricity. Joel doesn’t just talk theory — this guy’s built, scaled, and exited companies for serious money. And after two days of him working with my team? I’m saying it now: best decision I’ve made in 2025. 💥 You’ll hear: Why AI is today’s electricity (and how it’ll change everything faster than you think) The #1 thing holding most businesses back — and it’s not what you expect How to avoid getting ripped off in deals by understanding incentives What makes an irresistible offer in 2025 (hint: it’s all about results as a service) The dark side of search funds — and how they quietly destroy founders 👉 What do you think is the biggest reason businesses fail to scale: bad offers, wrong mindset, or weak execution? Drop your thoughts below — let’s debate it.   Follow my guest at: Instagram: https://www.instagram.com/joestoltelive/?hl=en  X: https://x.com/joestoltelive?lang=en  Facebook: https://www.facebook.com/likejoestolte/  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann   **Watch the full video episode on Lance’s Youtube.
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Jun 23, 2025 • 48min

The Shocking Reason Your Business Will Never Scale 🤯

In this must-watch episode, I welcome back my good friend Josh Sparks — a man who went from a tough upbringing and working as a roofer to building a company valued at over half a billion dollars. No college degree. No Ivy League MBA. Just relentless grit, lifelong learning, and a people-first mindset. Josh’s story isn’t just inspiring — it’s a masterclass in how to scale with integrity. Together, we are breaking down the hard truths of entrepreneurship that nobody talks about: the sleepless nights, the pressure of leadership, the brutal lessons learned from selling companies, and why so many founders get stuck. If you’re serious about scaling your business without losing your soul, this is the conversation you can’t afford to miss. Get ready to rethink what it really takes to win — and stay winning! 🔥🔥🔥🔥 💥 You’ll hear: How Josh scaled from nothing to $500M+ while staying humble The real reason most businesses fail to scale (hint: it starts at the top) The dangers of earnouts and how to avoid getting burned Why private equity isn’t the villain — if you partner with the right people How to build wealth, not just a paycheck What makes or breaks culture during hyper-growth 🔥 Josh also shares why he rolled 100% of his money into his own deal — and how that single decision defines his leadership style. 👉 What’s the #1 thing holding most businesses back: mindset, people, or systems? We’d love your take — drop a comment below! 💡 Like this kind of unfiltered insight? Smash subscribe so you never miss an episode with top entrepreneurs who’ve done it for real. Follow my guest at: Webpage: https://www.infinityhomeservices.com/  Facebook: https://www.facebook.com/IHSWaco  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann **Watch the full video episode on Lance’s Youtube.  
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Jun 19, 2025 • 1h 1min

Built to Sell or Built to Suffer? The Harsh Truth About Business

Katie Kay (Katherine Terry) didn’t just sell her company—she cried after. Why? Because the game wasn’t over. It was just beginning… From selling vape companies in her 20s to running a $40M construction roll-up—Katie is not your average entrepreneur. In this fire-packed conversation, we go deep into exits, ego, execution, and what it really takes to win in business as a woman in a man’s world. If you're building a company to last—or to sell—you can't afford to miss what Katie Kay’s drops in this episode. Whether you're in home services, private equity, or just getting your first company off the ground… this one hits different. What You’ll Learn in This Episode: 🔥 Why “Build It to Sell It” is more than a business model—it’s a survival strategy  🔥 The emotional toll of exits—and why most entrepreneurs aren’t ready for the crash  🔥 The truth about being a woman in private equity and home services (Katie puts the “boys club” on notice)  🔥 What really ruins your chance of selling to PE firms (and how to fix it)  🔥 Why most home service companies get stuck between $1–3M—and how to break the ceiling  🔥 How search funds are “legal scams” and why you should never sell to one  🔥 The one KPI every entrepreneur should check daily—and why ignoring it is costing you  🔥 Why coaching is broken—and what makes a real business coach worth following  🔥 How to scale without building a prison you hate  🔥 And the wild behind-the-scenes of working with JT Foxx Follow my guest at: Instagram: https://www.instagram.com/katiekayofficial/reels/?hl=en  Facebook: https://www.facebook.com/katherine.terry.395/  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann **Watch the full video episode on Lance’s Youtube.

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