The Cash Flow Contractor

In this episode, Sergio Garcia is sharing his transformation story. He began his business, Alpha Surfaces, as someone who was really passionate about his craft but, frankly, knew nothing about running a healthy business. See where he came from and how he’s taken charge of his business and his time to make mo’ money, but without mo’ problems.

The number one question I get from contractors is, “Where do I start with my marketing?” You’ve probably thought about using ads or creating a Facebook page, but how do you decide which is the best place to put your initial efforts? Give this episode a listen to find out.

The two biggest risks that contractors and people in the real estate industry face are the risk of not getting paid, and the risk of getting sued. In this episode, we’re talking with Tulsa attorney Eric Daffern about common mistakes that contractors make and how putting systems in place (and we don’t just mean legal systems!) can save them time, money, and stress.

In our first episode, we shared an overview of the Four Fundamentals of Business: 1. Guiding the business (Leadership) 2. Getting the business (Sales & marketing) 3. Doing the business (Production of your product or delivery of your service) 4. Administering the business (Administrative tasks like bookkeeping, HR, payroll, etc.) Today, we’ll talk about “Administering the Business,” which is basically all of the tasks you didn’t know you were going to have to do when you started your business. The good news? You don’t have to do them alone (and you shouldn’t!). We’ll also share the story of a contractor who got help with administration and transformed his business.

In our first episode, we shared an overview of the Four Fundamentals of Business: 1. Guiding the business (Leadership) 2. Getting the business (Sales & marketing) 3. Doing the business (Production of your product or delivery of your service) 4. Administering the business (Administrative tasks like bookkeeping, HR, payroll, etc.) Today, we’ll talk about “Doing the Business.” That sounds simple. You’ve been “doing the business” for years. However, we’ve seen a pattern in most contractor’s pain points, bottlenecks, and challenges. With some targeted effort, you can reduce your stress and improve how you “do the business.”

Today, we’ll talk about “Getting the Business” and why it’s so important to have a strategic plan for marketing and sales. We’ll also share a story about a client who used strategic inbound marketing to skyrocket his online sales.

In the last episode, we shared an overview of the Four Fundamentals of Business: 1. Guiding the business (Leadership) 2. Getting the business (Sales & marketing) 3. Doing the business (Production of your product or delivery of your service) 4. Administering the business (Administrative tasks like bookkeeping, HR, payroll, etc.) In this episode, we’re digging into the first fundamental: Guiding the Business. We talk leadership, vision, and how to define what you actually want. Listen to the full episode for more detail.

When you started your business, your goal probably wasn’t just to create a job for yourself but to create a thriving business (one that’s highly profitable and can run without you being there every day). So, how do you achieve that? In this episode, we’ll be discussing the Four Fundamentals of Business. Understanding, simplifying, and consistently improving the fundamentals will improve your business operation, help you grow, and may even help you sleep better. The four fundamentals of business are: 1. Guiding the business (Leadership) 2. Getting the business (Sales & marketing) 3. Doing the business (Production of your product or delivery of your service) 4. Administering the business (Administrative tasks like bookkeeping, HR, payroll, etc.) Listen to the full episode for more information about each.

A “Cashflow Contractor” is someone who’s figured it all out and has a positive cashflow because they’re doing a lot of those non-service things right. If you aren’t cashflowing yet, it means that you don’t have enough cash on hand to meet all of your obligations. You are exactly who this podcast is for!