Disruptive Influence with Jeff Abracen

Whipnotic co-founder Tracy Luckow talks about whipping up a CPG brand from scratch, essential qualities of entrepreneurs, embracing the ask, building a business with family, and more.Connect with Jeff Abracen on LinkedIn [https://www.linkedin.com/in/jeffabracen/]If you are or know a disruptive influencer who would make a great guest, we'd love to hear from you. Every Like, Share, Subscription and Review means a lot.Cover art by Daniel DevoyMusic by Stephen Voyce©2024 The Disruptive Influence Podcast - Jeff Abracen

Julian Cole, a strategy guru known for his innovative approaches, dives into the world of strategists and creative collaboration with AI. He shares his journey overcoming imposter syndrome and the traits that define effective strategists. The conversation explores Spotify's clever 'Listen Like You Used To' campaign and the emotional connections brands can forge, like Snickers’ 'hangry' strategy. Julian also discusses the balance between creativity and entrepreneurship, emphasizing personal branding and the transformative role of AI in enhancing human creativity.

Mitch Joel, a technology and marketing expert, dives into the future of work and AI’s role in it. He discusses how AI could disrupt traditional jobs and what it means for creativity. The conversation touches on the evolving responsibilities of marketers, branding as a form of custodianship, and the delicate balance between connectivity and division in the digital era. Joel also reflects on career paths in a tech-driven world, emphasizing adaptability and the essence of genuine connections in both music and marketing.