Wizards of Ecom

What do you think when you hear the word “ads?” Do you break out in hives? Does it sound like someone speaking Greek? If so, then you need to listen in as Monica Louie shares her Facebook Ads 101 for Amazon sellers. She breaks everything down in easy to follow steps that are extremely actionable. Monica started her career in corporate America but after getting married and starting a family, she realized she wanted more control and flexibility in her work life. She started blogging and after successfully using Facebook ads to boost her website traffic, started studying the art and science of ads. It wasn’t long before her peers and friends noticed her success and began asking for her help. Fast-forward to today and she has developed a course to help others manager their ads and now manages ads for 7-figure businesses. She’s is an ads savant and chats about the very basics of creating successful ads. Listen in as she discusses creating the right test ads, how to develop the right audiences, and what you should be doing with your ad spend to maximize results.  If you’ve been considering Facebook ads for your business, you won’t want to miss this episode. Creating successful ads can seem like a daunting activity, but with Monica’s help, you’ll become a pro in no time. Listen to the very end to get a very special Wizards of Amazon discount for Monica’s course!  Not marketing on Facebook? That’s fine! Monica does ads on Instagram, Google, and other platforms as well! In This Episode: [00:29] Welcome back! It’s time to talk Facebook ads with Monica Louie. [01:40] Learn more about Monica and how she started into Facebook ads and coaching. [05:49] How did Monica and her husband pay off all of their debt in two years with one income? [08:22] When should a business look at outsourcing their ads? [11:34] The three things you’re missing if your Facebook ads didn’t work initially. [15:54] What makes a great offer?  [18:13] Learn the best way to start targeting your audiences. [24:06] What goes into the creative portion for developing ads and how should you allocate budget?   [29:34] Monica shares campaign strategy moving into 2020 with campaign budget optimization. [34:06] What data is the most important and how do you determine the best campaigns? [39:13] Connect with Monica.[43:32] Monica’s favorite book and why. Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter Flourish with Facebook Ads (Use Carlos50 to get $50 off)Monica Louie WebsiteFlourish to 7 Figures Podcast Monica on FacebookMonica on InstagramMonica on TwitterMonica on Pinterest DotCom Secrets by Russel BrunsonThe 12-Week Year by Brian P. Morgan

As Amazon sellers, the tools we use to keep everything running are unbelievably important. I wanted to take a moment and share with you the most important tools in my stack. Without these tools and various ways that they integrate, being a successful Amazon seller would be much harder.  First up is Helium 10 with Scribbles. This platform has everything you need to create, track, and streamline your Amazon selling experience. It’s basically like having a dedicated VA there to help you keep eyes on all aspects of your business.  Contrary to popular belief email is not dead. I share my number one email service provider and the site I use to generate feedback on all aspects of my business. Understanding how others see your products, websites, and graphics is key to creating successful listings.  I also use a site that provides me with a dedicated designer and my team and I have been testing and measuring the impact of going live! Listen in to learn my top ten favorite tools to use in my business, both old and new. Some will be obvious but others may surprise you!  What tools are you using to create a clear buyer journey and keep track of your listings and customers? How are you integrating? Creating the perfect tech stack takes time and reflection, but when you do, the difference it creates in your business is astounding.   In This Episode: [00:30] Welcome back, it’s just Carlos chatting about his tech stack. [02:27] The most important tool is Helium 10 with Scribbles. [05:50] You can’t go wrong with this email service provider. [06:41] Need feedback on your products, images, websites? You need this! [08:33] What is Ignite by Seller Labs? [09:28] Want to review the changes that have happened to your listings? [10:31] Carlos still uses Keepa, learn why! [11:19] Brand new to the tech stack is Design Pickle. [13:10] Learn why Carlos’s team is going live with the Amazon Live Creator app! [14:51] Everything has to work together, you need to use Zapier to integrate. [16:08] SEO and PPC are unbelievably important and you need a great tool for analysis.   Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter Helium 10 ActiveCampaign PickFu IgniteSentryKit Keepa Design Pickle Amazon Live Creator Zapier SEMrush

Creating and building a business is not for the faint of heart. Building up over 12 businesses to the tune of more than $20million per year in revenue is… well, it’s amazing! Properly using online marketplaces other than Amazon and eBay can mean a significant difference in your business revenue. Aleksejs Leal has spent the last several years finding ways to command alternative international marketplaces to sell his private label products and he’s ready to teach you how to do the same. Aleksejs started his online selling business after immigrating to the U.S. from Latvia and completing his degree at Florida International University. He and two of his college friends ventured into eComm by opening a website to sell vitamins and supplements all in one place, and his passion for selling grew from there.  Now a significant piece of his business is housed in Amazon selling, exports, and selling in international online marketplaces like Mercado Libre. He shares everything from why it’s not too late to break into that market to how to protect your private label sales with their new protection program. Learn how to set up your marketplace and how to get started with creating your first listing.  As with all things in the online space, Mercado Libre is an ever-changing platform. To be successful in selling within their rules and regulations you’ll have to stay on top of those changes, but as with all things that require work, the payoff is worth it. Aleksejs is even willing to help you get started! Listen to the end to find out how you can get in touch with him outside of the Wizards of Amazon Meetup group!   In This Episode: [00:39] Welcome Aleksejs Leal here to discuss Mercado Libre and Private Label Sales. [02:19] How did Aleksejs get started with his Amazon selling business and where has he taken it?  [06:24] Learn how the Wizards of Amazon Meetup group helped Aleksejs grow his business. [07:36] How did Carlos and Aleksejs meet?  [08:31] When he started selling in marketplaces, was he selling private label or reselling?  [09:54] Of his sales, what percentage is Amazon?  [11:06] Aleksejs shares how he started with Mercado Libre and why you should look into it. [12:34] How does the platform work?  [15:02] Learn how to get started with opening your Mercado Libre seller account. [17:05] You’ve created your account, what’s the next step?  [18:14] What challenges has Aleksejs faced when selling on Mercado Libre?  [19:45] Banking… what’s required?  [21:24] Learn one more quick tip about doing business on Mercado Libre. [29:00] Aleksejs shares where his business is headed and what he is prioritizing for the future. [31:00] What is his favorite book and why?  [33:02] Contact Aleksejs.   Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter Mercado Libre Tmall China MONEY Master the Game by Tony Robbins Rich Dad Poor Dad by Robert Kiyosaki  Aleksejs on Instagram Call Aleksejs - 786-502-0634 (Call through Whatsapp!)

Creating a clear and instructive purchase agreement is the first step to building long lasting partnerships with your factories. A purchase agreement sets out the terms of your relationship so that nobody feels as if they’ve been taken advantage of if something goes wrong. Carlos shares the five must have pieces you need to create the perfect purchase agreement. First up, you need clear terminology. Make sure that you speak to everything you’re purchasing as clearly and concisely as possible. For instance, if you have a 60 day manufacturing time, is that 60 business days? Calendar days? Who’s calendar are you using? Do holidays count? Take the time to clearly define the expectations on both sides and you’ll save yourself a ton of headaches. Second, take the time to do quality control during and after the sample stage. Carlos gives the perfect example of how this part of your relationship can go wrong. You find a product, you like the product, you ask for a sample, and the factory sends you a sample that they didn’t actually make. You approve the sample, it goes into production and what you receive is not what you ordered. Clearly define your expectations at this stage to avoid costly mistakes and additional expenses in the next section. Next, you need to define the terms of inspections. You should ALWAYS have the factories inspected and know that this is an expense that you will need to cover, initially. If the factory doesn’t pass inspection, then be sure to note that they are responsible for subsequent inspections. If you’d like more information on the inspection process, check out episode 1 here. Listen in to learn how to address returns as well as tying pay to performance. You can add many other things into a purchase agreement, but these are the things you must have. Carlos digs deep to give you the language and examples to use in your agreement and while you craft it. What things do you recommend to put in a purchase agreement?    In This Episode: [00:44] Welcome back to the show and get ready to learn about purchase agreements. [03:02] What is the difference between a purchase order and a purchase agreement?  [05:22] Learn why terminology is the 1st important part of the purchase agreement. [08:28] The 2nd part is quality control after the sample stage. [14:37] Number 3 is clarification on inspection types, times, and results [19:29] The 4th important part of a purchase agreement is returns, refunds, and damaged goods. [27:12] And number 5, tie pay to performance. [32:24] Carlos does a quick recap of the 5 must have pieces of the anatomy of a purchase agreement. [32:53] Want to be able to better visualize this? Carlos has a template for you. [34:05] Carlos gives two final pieces of advice to keep in mind when creating your purchase agreement. [39:39] How have purchase agreements impacted your business?   Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter The Wizards of Amazon Podcast | Episode 1 DM Carlos on Instagram and ask for the template

Learn why building a brand is the most important part of selling in general, but especially when selling private label on Amazon. Here to discuss his branding philosophy is Jamie Mardis the founder and mastermind behind Koffee Kult. Jamie shares the inspiration behind the Koffee Kult brand, where he started, and why he’s never really considered stepping outside of coffee sales.  Jamie has always been a lover and purveyor of good coffee. After moving to South Florida and realizing that the coffee in the area was not up to par, he bought his own roaster and started roasting his own coffee beans. Fortunately for the rest of us, he bought an industrial-sized roaster and always had too many beans. He started giving them away to friends and family and the rest, as they say, is history. After months of being bugged by his mother, he finally started selling the roasted beans on Amazon. He sold out his first batch of units in record time and realized that he may be on to something with his coffee obsession turned business. Fast-forward to now and Koffee Kult has become a true brand with a loyal bunch of followers and a very specific set of goals. Listen to learn why Jamie credits creating a brand that he loved and could stand by for his success today. He also shares why building a brand is not the result of a piece of paper, but instead due to his outreach in his own community and online. Jamie shares tons of amazing branding information and we can’t wait to have him back on the show. If you’ve been struggling with creating your brand, this is an episode you’ll need to listen to until the end!   In This Episode: [00:53] Welcome Jamie Mardis the founder and mastermind behind Koffee Kult. [02:33] Learn more about Jamie and his career prior to Amazon sales. [03:41] Jamie shares how Koffee Kult started. [04:27] What coffee did Jamie drink prior to starting his business?  [06:21] Why Jamie is a coffee dork. [07:38] Hear the “why” behind Koffee Kult versus just finding a better coffee. [10:06] Prior to his mom bringing up selling coffee on Amazon, Jamie just wanted to roast. [11:32] How did he finally make his way onto Amazon and how did the first sales happen? [16:01] Where did the inspiration for the Koffee Kult brand come from?  [19:00] Learn why Jamie never considered branching outside of coffee. [20:59] Jamie shares his best tips for starting in coffee on Amazon today. [23:35] What would Jamie do differently if he knew then what he knows now? [25:17] Hear why off-brand marketing is just as important as marketing on Amazon. [28:32] There’s a difference between a paper brand and building a true brand. [28:56] Connect with Jamie and find out where to buy and connect with Koffee Kult.   Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter   Koffee KultKoffee Kult on Facebook Koffee Kult on TwitterKoffee Kult on PinterestKoffee Kult on InstagramKoffee Kult on LinkedInKoffee Kult on YouTube(They’ve even branched into TikTok!)

Imagine Carlos as a brand new business owner making his first trip to mainland China in the hopes of vetting factories for his new products. He’s planned out his days, made detailed itineraries, and knows exactly which factories he wants to visit each day. Then he arrives in China and on day one he only visits one factory. On day two he also only visits one factory.  This continues until he begins to feel like the trip is a complete failure. Until on one of his trips, he learns a new way to conduct his vetting process. Rather than visiting each factory, one by one, why not have the factory representatives come to him instead?  Carlos shares how you can maximize your time and your resources to make each sourcing trip immensely more productive than his first trip to China. In short, he determines which cities are most appropriate for the product he’s looking to manufacture. From there he sends out a general call to the factories in the area to let them know that he will be visiting and when. He provides them with detailed instructions on how to become a potential partner, and then he spends one day vetting all of the factories in the area. Listen in to learn the whole process, the benefits of creating efficiencies in your sourcing trips, and how you can start implementing this now! Keep listening until the end so that you can find out how to obtain a free request for proposal template and a discount code for Carlos’s favorite calendar scheduling program!   In This Episode: [00:38] Welcome back and get ready to learn about maximizing your time and resources. [01:26] Carlos reminisces about his first business trip to China and impossible expectations. [03:53] What changed his view of his how to maximize his time in China? [06:17] Learn how Carlos approaches his China trips now. [08:19] How does Carlos use the firewall for his calendar scheduling link to weed out factories?  [11:14] What is Carlos’s goal by having multiple factory representatives in one place at one time?  [12:41] How does he react to any representative who is not prepared for the meeting?  [13:38] Learn a couple of the benefits of doing mass meetings rather than visiting each individual factory right out of the gate. [15:08] What happens with the top contenders of the vetting process?  [15:52] Listen in for a pro-tip! [17:17] Keep in mind that you are not going to vet every factory in mainland China from one hotel…   Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter   Book Like a Boss Calendly V-Trust Canton Fair 2020 Text Carlos for Discount Codes and a Free Template: 305-902-1283

One of the keys to explosive success in the Amazon space is creating compelling graphics to complement your on-point copy. But what if you’re not a graphic designer? Should you spend hundreds… thousands of dollars on graphic design tools and graphic designers? No! Here to discuss his innovative new graphic tool is Omar Farook, the founder of Glorify. I am in no way trying to ply you with tools and gimmicks designed to make your Amazon selling business “go big.” I intend to provide you with the strategies and techniques that will make a difference in the long-game of your business. But no matter how you look at it, amazing design in your listings is a key component to increased sales. After using Glorify for only a few a month, my team and I are complete converts. Listen in as Omar shares his background and the impetus behind his creating the Glorify App. He loves design, but he realized that not everyone has the skills necessary to create truly compelling imagery. He took his love of design and created a resource that allows even design-challenged entrepreneurs like myself to create gorgeous listings that sell themselves. Omar shares all the bits and bobs behind his ideal as well as the reason he has for not being content with where Glorify is now. He intends to continue to perfect the platform and provide even greater value to his clients. You won’t want to miss the intricate discussion we have about how Glorify can propel your business to the next level. Listen in and learn the amazing strategy behind Glorify.   In This Episode: [00:41] Welcome to the show Omar Farook with Glorify - one of the best tools I’ve come across in E-Commerce. [01:59] Learn more about Omar and why he created Glorify. [04:58] What did Omar do differently when he started selling that led to Glorify?  [07:52] How do images and buyer psychology intervene?  [11:09] Omar’s results with his app have been amazing. [14:15] What is image strategy and how do you build the process?  [16:40] Learn more about Glorify and how it can help you save time on your graphics. [20:24] Glorify does more…. [24:58] Why you don’t have to be a designer to use this tool! [27:20] … and it integrates into EBC! [29:32] Learn what “Brand It” means for your business. [34:38] Omar shares use cases with current clients who have experienced profound results. [39:19] How can you get this tool? What does it cost?  [44:33] There are icon bundles too! [51:52] Connect with Omar and Glorify. (Listen to the end for your special promo code!)    Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter   Amazing Selling MachineGlorify App Glorify Pricing Page Glorify Community Glorify on FacebookGlorify on InstagramGlorify on YouTubeGlorify on Twitter Promo Code: 10% Discount - WIZARD

Ever heard of influencers? If you’ve been in the online space at all, you likely have, but did you know that there are influencers on apps like Meetup.com? Back up a step. In case you aren’t sure what Meetup.com is, it’s an app that allows people with various interests to connect and discuss those interests with others.  There are countless groups devoted and dedicated to any number of topics, and they can be both local and global. What does that have to do with you? Carlos shares his tips and tricks for creating business opportunities for your private label by connecting with Meetup groups dedicated to the same topic.  For instance, say you’re selling scuba gear. Rather than creating a group solely for people who want to buy scuba gear, take some time to connect with groups already dedicated to scuba lovers. Join the group, participate, and ask questions. When you feel comfortable, approach the organizer about potentially sponsoring their group. Learn all about how those sponsorships equal sales of your products. An influencer doesn’t have to have a million followers, they simply need to have a group of dedicated and engaged followers that are interested in your products. Listen in as Carlos provides some fantastic tips for leveraging Meetup groups to increase your sales for your private label products!   In This Episode: [00:38] Welcome back to the show. [01:01] Influencer goldmines on Meetup.com are not hype! [01:46] What is Meetup.com? [02:59] Carlos reveals the difference between an organizer and an attendee. [04:03] Learn different types of groups that exist and why creating your own is a good thing. [05:42] Hear examples of groups Carlos has created for his private label products. [08:36] What is an influencer?  [10:28] Learn how to approach Meetup group organizers and attendees about sponsoring their groups. [12:26] What kind of ROI should you expect from your Meetup group sponsorships?   Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter

It’s time to discuss the elephant in the room. Business taxes… Learn all about what you should know and what you should be doing to prepare for properly filing your taxes. Carlos invited Yamaris Diaz, CPA to join him and share her knowledge about the things you need to do as a small business to set yourself up for tax success. Yamaris’s family came to the U.S. as an immigrant lottery winner. Listen in to hear how truly blessed she and her family have been during their immigration pursuits. She has certainly used the benefits of a U.S. education to her advantage! After graduating from high school, she pursued an accounting degree in college. She initially started working in various firms, but after starting a family decided to strike out on her own. She is no stranger to entrepreneurship. Both her mother and her husband have built and run successful personal businesses. Now she uses the knowledge she has gained through years of study and practice in the world of accounting to help other businesses properly prepare for and file their personal and business taxes.  Yamaris shares seven very important tips and recommendations that all small business owners should consider when preparing their taxes. Listen in to learn all the details about appropriately picking a business entity, separating your personal finances from your business finances, implement a bookkeeping system from the start, reconcile your books manually, remember to consider common deductions, properly issue 1099s, and finally never forget to pay your quarterly estimated taxes. It’s a lot of very important information. Keep listening until the very end to hear all of the amazing tips that Yamaris shares. This isn’t just an episode you shouldn’t miss, this is an episode every small business owner needs to hear!   In This Episode: [00:22] Welcome Yamaris Diaz, CPA. [01:13] Learn about Yamaris’s background and why she decided to study accounting. [03:44] Yamaris shares what she does in her own business.  [05:25] Hear Yamaris’s top 7 tax tips. First up, pick the right entity. [08:12] Number two, avoid mixing business finances with personal finances. [10:01] Carlos confesses to violating tip number two at the beginning of building his businesses… [11:27] Yamaris says to focus on correcting things for the future. Learn the consequences of commingling your funds. [13:05] Tip number three, get a bookkeeping system going early on! [16:15] What does it look like to have a great bookkeeping system in place?  [18:05] Learn how inventory impacts your business finances. [19:05] Tip number four, make sure to reconcile your books. [20:55] At a certain point, you need to have an accountant on your side. Learn why! [24:32] Tip number five, don’t forget common deductions. Yamaris chats about what these are and how you can use them. [29:36] To whom should you issue a form 1099?  [32:48] Hear Yamaris’s final tip for Amazon sellers. [34:37] Connect with Yamaris! [35:25] Yamaris shares what she’s reading now.   Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter Yamaris’s WebsiteFree Facebook Group Yamaris on Facebook Yamaris on LinkedIn Form W-9 The Big Leap by Gay Hendricks

Customer service should be the backbone of your business. If you take the time to properly address your buyer’s concerns, the return is amazing. Carlos shares with you his personal email templates for responding to customer service concerns and how he turned a customer complaint into a new revenue stream. How many times have you had someone indicate they received something other than what they ordered? Did they receive less than ordered? How did you feel when this happened? Carlos shares his initial response to these situations and why responding with anger or upset simply results in unsatisfied customers.  His response now is full of the “wow” factor needed to win that customer over. Never doubt that going the extra mile for someone who is willing to part with their money for their product will result in a return on investment. Carlos shares his exact templates for responding to customer complaints and why they have bolstered his business. He also dives into the review manipulation issues that some have been facing. Rather than asking for a re-review, consider simply knocking their socks off so that word of mouth works in your favor. Customer service is truly the foundation upon which a strong business is built. Learn how you can ramp up your customer service skills to turn the worst buyer into an avid fan!   In This Episode: [00:34] Learn how Carlos initially responded to Amazon customer service issues. [02:17] Carlos discusses the pros and cons of debating customer service issues with buyers. [03:44] Hear two examples of Carlos’s experiences with customer service problems and his responses. [05:10] Before hearing his response, please note that a timely response is the most important factor.  [05:52] Carlos shares one of his canned responses to buyers experiencing an issue with the number of units received. [09:56] Learn why the follow-up email is critical and what to include. [11:33] What has Carlos changed in his follow up emails regarding Amazon reviews?  [13:32] Carlos shares another example of a customer service issue that involves an influencer of sorts. [16:46] Why customer service can be a revenue stream in your business.   Links and Resources: Wizards of Amazon Wizards of Amazon Courses Wizards of Amazon Meetup Text “Amazon” to 69922 Wizards of Amazon on Facebook Wizards of Amazon on Instagram Wizards of Amazon on LinkedIn Wizards of Amazon on Twitter Hug Your Haters by Jay Baer Grab Carlos’s customer service templates! - Send a message on Instagram requesting them.