
Wizards of Ecom
Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.
Latest episodes

Nov 18, 2024 • 50min
#385 - This Seller Started His Business Melting Wax - In The Trenches with Shovelwax
In this episode of Wizards of Ecom Podcast is an episode that I’d say gets us started again after quite a long time and moving hiatus, our guest Cody Lynn the founder of Shovelwax, shares his inspiring journey of starting his business from scratch after getting into an accident and growing it into a thriving enterprise. Listeners will learn about the challenges and triumphs Cody faced along the way, as well as the secrets to his innovative approach to e-commerce. Tune in to discover the fascinating story behind Shovelwax and gain valuable insights into the world of Ecom. In This Episode: [00:40] Introduction to guest [03:12] Before Shovelwax [07:55] Hurt from snow. [16:20] 3D printer for molds. [23:00] Which brings more, Brick in mortar or Ecom? [24:40] Knowing what to do. [28:30] Will you do everything differently? [31:45] What ecom sells more? [34:20] Seasonal brand. Guest Links and References: Website: https://www.shovelwax.com/ Email: cody@shovelwax.com Instagram: https://www.instagram.com/shovelwax/ Linkedin profile: https://www.linkedin.com/in/cody-lynn-b340972b3/ Youtube channel: https://www.youtube.com/channel/UCry3VRcfl64TVCFXabk8ksA Book References: Don’t Panic by Neil Gaiman Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Sep 16, 2024 • 29min
#384 - How to Use Linkedin to Find Suppliers & Leads For Your Amazon Wholesale Business
In This Episode: [00:15] Intro to guest Mark Firth, founder of B2B Growth. [01:55] What is B2B? [04:00] LinkedIn and its use. [10:50] What is Apollo.io? [12:20] Is a LinkedIn profile important? [19:30] Sales navigator Guest Links and References: Website: https://www.markfirthonline.com/ Linkedin profile: https://www.linkedin.com/in/markfirthonline/ Youtube: https://www.youtube.com/channel/UCO0Ke891aZkKZz7YOI0-fpg Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Sep 16, 2024 • 23min
#383 - Top Tips for New Amazon Sellers: Navigating Alibaba Like a Pro with Alibaba CMO Liz Wang
On today's episode, we were joined by none other than the CMO of Alibaba and we are going to talk about some new and amazing opportunities Alibaba released, some tips for making the most out of the platform, and how AI is impacting Alibaba. Liz discussed and shared her expertise on how to effectively utilize Alibaba’s platform to source for potential products specially for new Amazon sellers looking to navigate the platform. She also shared the new features of Alibaba to be launched soon and what to expect from it. I hope this episode gives you valuable insight and actionable tips to help you grow your business with Alibaba. In This Episode: [00:13] Intro to guest, Liz Wang, CMO of Alibaba. [01:40] Co-create takeaways. [08:45] Being the CMO of Alibaba. [14:35] Alibaba features to expect. [17:25] Amazon sellers need that they’ll find on Alibaba. [21:00] Launch of the new Alibaba features. Guest Links and References: LinkedIn: https://cn.linkedin.com/in/liz-wang Book Reference: Harry Potter by JK Rowling Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Aug 13, 2024 • 26min
382 - *TIME SENSITIVE* Beat The Deadline - New Amazon FBA Refund Policies Explained

Aug 12, 2024 • 48min
#381 - Expanding Beyond Amazon - RangeMe, Home Depot, Michaels & Lowes
On Today's episode, we have a close friend of mine, Ricky Valdez, co-founder of Creations by Nathalie, an Amazon Seller and fellow JiuJitsu Dad. The goal of this episode is to unpack how the brand branched out to other platforms and shops as Home Depot, Lowes and Michaels. This episode is a very insightful one for listeners who are looking to do the same. Ricky walks us through the process of getting into other platforms and marketplaces beyond Amazon. You’ll learn opportunities of diversifying sales channels and gaining visibility in different marketplaces. If you are interested in retail, Ricky offered practical advice and tips and suggestions, so tune in. In This Episode: [00:15] Introducing Ricky Valdez of Creations by Nathalie. [04:00] Goal of the episode. [05:00] Starting Amazon. [09:19] Motivation on branching out to other platforms. [15:00] Range Me process. [26:30] The process and sales after getting into another marketplace. [28:00] Pinching the brand. [34:00] Network and asking for favors. [39:00] Being a distributor. [41:00] Why you should try Range Me and recommendations. Guest Links and References: Website: https://creationsbynathalie.com/ Email: ricky@creationsbynathalie.com LinkedIn: https://www.linkedin.com/in/ricardovaldes/ RangMe: https://www.rangeme.com/ Book Reference: How to Win Friends and Influence People by Dale Carnegie Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jul 22, 2024 • 42min
#380 - Amazon Influencer Program Brand Deals Strategies
Savvy Amazon Influencers James and Kyle offer valuable tips on securing brand deals through Amazon Influencer Program by building personal brand, negotiating fair compensation, and leveraging audience. They share insights on transitioning from Amazon selling to AIP, managing influencer programs, influencing purchasing decisions, and strategies for brand deals. The discussion also includes time commitment, community management, and favorite books.

Jul 15, 2024 • 44min
#379 - The Power of Working Around Others - The Case for CoWorking Spaces
In this episode, the founder of General Provision, a co-working space and South Florida's largest community of founders, makers, and creatives gather, Tim Hasse is with me to discuss the power of community building through and the benefits of a shared working environment. He further discusses how co-working spaces foster creativity, collaboration and productivity as well. Tim shares insights on the community aspects of co-working and how it can lead to valuable connections, hospitality and network opportunities as well. I hope you all will gain a deeper understanding of the power of working around others in a co-working space and how it can positively impact you to a balanced work experience. In This Episode: [00:20] Introducing Tim Hasse [03:00] How it all started. The co- working space. [07:45] The impact. [12:45] Struggles and challenges. [24:00] Community building. [33:45] Tips for people looking for co-working space. Guest Link and References: Website: http://generalprovision.com , 7 day trial Instagram: https://www.instagram.com/gen_provision Linkedin: https://www.linkedin.com/in/timhasse/ Twitter: tim_hasse Book Reference: The Innovation Stack by Jim McKelvey Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jul 13, 2024 • 38min
#378 - Not So Obvious Pitfalls to Avoid As An Amazon Wholesaler
In today's episode, I sat down with Eric Castellano of Amazon Lit, a seasoned Amazon wholesaler to discuss the not-so-obvious pitfalls that can trip up newcomers in the industry of wholesaling. Through the conversation, Eric highlights key mistakes to avoid, such as underestimating the importance of customer service, neglecting to diversify product offerings, and failing to stay up-to-date on Amazon's ever-changing policies and algorithms. Listeners will gain valuable insights and practical tips for navigating the competitive world of Amazon wholesaling successfully. In This Episode: [00:20] Introducing Eric Catellano. [02:00] Social media [04:00] Starting at his mom’s basement. [06:00] Struggles and lessons learned. [09:20] Underrated skill of a successful wholesaler. [12:15] Pitfalls for newbies to note. [22:00] Red flags. [26:15] Techniques on looking for trusted suppliers.. [27:40] Repricers. [34:00] Changes wholesalers can expect. Guest Links and References: Website: http://www.amazonlit.com Instagram: www.instagram.com/amazon_lit Linkedin profile: https://www.linkedin.com/in/eric-castellano-0278a7158/ Youtube channel: youtube.com/amazonlit Book Reference: Alcoholics Anonymous Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jul 1, 2024 • 31min
#377 - Why Co-Create 2024 is a Must-Attend for E-Commerce Professionals
In this episode, I sat down with Rah Mahtani. Rah is the marketing leader of Alibaba North America with a proven track record of steering innovative branding campaigns. He is one of the driving forces behind amazing Co-create and we are here to discuss this upcoming Co-create 2024 conference and why it is a must-attend event for E-commerce professionals. Rah provides insights into the innovative thinking and collaboration that will be showcased at the conference, as well as the exciting opportunities for networking and learning from industry leaders. Plus, you’ll get the dibs ong early bird tickets promotions and exclusive WOE promo code. So tune in in this exciting episode. In This Episode: [00:15] Introducing Rah Mahtani of Alibaba [02:30] Rah’s background and how he has come to where he is. [04:00] Why Co-create? [06:05] Target audience. [08:00] What to look forward to in the event. [12:40] Early bird ticket [14:30] VIP only. [24:00] Networking. Book References: Where the sidewalk ends by Shel Silverstein House at Pooh Corner by AA Milne Guest Links and References: Website: https://alibaba.com/ Instagram: https://www.instagram.com/rmahtani Linkedin profile: https://www.linkedin.com/in/rahmahtani/ Co-create Event Promo: https://cocreate.alibaba.com/ Code: WOE for 20% off Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jun 28, 2024 • 37min
#376 - Fluencer Fruit +Amazon Influencer Program = Printing Money
On Today's episode, we have Liz Saunders, founder of Fluencer Fruit on the Show,this is a unique, best in its class, software used by Amazon Influencers to do product research, be more efficient, and scale their businesses. In this episode, we delve into leveraging the power of Amazon Influencer Program to generate income and why Fluencer Fruit is the ideal platform to kickstart your influencer journey. Listen in and understand why by tapping into the AIP and utilizing Fluencer Fruit, you can learn how to effectively monetize your influence in a more strategic way. In This Episode: [00:10] Introducing Liz Saunders of Fluencer Fruit [02:00] How Liz started selling. [06:30]What is AIP? [08:30] What makes Fluencer Fruit the answer? [12:50] How to start? [16:00] Product research. [26:00] Functionality; creator hub. Book Reference: Next Year In Havana by Chanel Cleeton Guest Links and References: LinkedIn: https://www.linkedin.com/in/liz-saunders/ Instragram:https://www.instagram.com/fluencerfruitbanana/ Youtube: https://www.youtube.com/@fluencerfruit Website: https://www.fluencerfruit.com Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/