
Wizards of Ecom
Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.
Latest episodes

Jul 2, 2025 • 41min
#404 - Stability In Times of Uncertainty - 5 Ways To fail Shipping From China
In this episode, I'm honoured to have as guest Lior Ohayon of Unicargo and he shares five tips of basic things sellers should know before shipping from China. Lior provides valuable tips and essential info to help sellers stabilize their shipping process and ensure successful deliveries. Tune in to learn how to improve your shipping strategy and avoid costly errors. In This Episode: [00:15] Introducing Lior Ohayon of Unicargo [03:00] Unicargo and how they help sellers. [05:45] People ask VS what they should have asked when shipping from china. [18:00] Commercial invoice [21:40] Cheap stuffs- reality [25:45] Knowing the chinese calendar [30:30] Packaging [32:30] Do insurance. Guest Links & References: https://www.unicargo.com/ Book References: Lord of The Rings Books by JRR Tolkien Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South- Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

May 27, 2025 • 31min
#403 - Massive Time Saving Tip For Amazon Wholesalers
In This Episode: [00:20] Introducing Oleg Kuzmenkov of Seller Assistant App [03:10] Reseller pricing [10:00] Price list analyser [15:25] Manually or doing bulk tools [18:20] Price of seller assistant [25:00] Seller Assistant and what they do. Guest Links and References: Website: https://www.sellerassistant.app/ Linkedin profile: https://www.linkedin.com/in/oakuzmenkov/ Book References: Lean Start Up by Eric Ries 100 Years of Solitude by Gabriel Garcia Marquez Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Apr 29, 2025 • 1h
#402 - The Future of Product Reviews On Amazon
During his two decades of marketing experience, Shane helped over 100 Fortune 500 businesses grow their digital footprint through influencer marketing.He’s been recognized as a leading marketing influencer by organizations, such as the ContentMarketing Institute. After conquering digital marketing, Shane pivoted toe-commerce, with a focus on Amazon. For the past 5 years, Shane has been working with a team of experts with 20+ combined years of experience in the Amazon industry to master the intricacies of Amazon product reviews to develop TraceFuse, a cutting-edge, 100% white-hat system for negative review removal. In This Episode: [00:15] Introducing Shane Barker of Trace Fuse [01:45] Influencer Marketing. [02:30] Removing bad reviews. [05:40] The background. [12:20] Dealing with bad reviews. [20:30] The cost of negative reviews. [27:00] Common mistakes in handling negative reviews. [31:00] Take away your emotion. [36:00] Influencer reviews. [48:00] The process. Guest Links and References: Website: http://tracefuse.ai Promo: https://tracefuse.ai/amazon-review-checker/ Linkedin profile: https://www.linkedin.com/in/shanebarker/ Book References: How To Win Friends and Influence People by Dale Carnegie Think and Grow Rich by Napoleon Hill Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ https://wizardsofecom.com/free-meetups/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Apr 21, 2025 • 57min
#401 - How TO Launch A Product On Amazon with Influencer Marketing
In today's episode, we have William Gasner, CMO of Stack Influence, 6X founder, 7-Figure eCommerce seller, featured in leading publications like Forbes, Business Insider, and Wired. In This Episode: [00:15] Introducing William Gasmer of Stack Influencer [01:15] Story of Stack Influencer [05:15] Automation tools, engagement reach [14:00] Campaign Tiers. [16:15] Do you prefer an influencer campaign first before PPC? [23:00] Conversion Rate. [30:05] Long-term strategy. [35:20] Restricted products. [42:00] Campaign limit for influencers. [46:00] Relationship. [53:00] Advice Guest Links and References: Website: https://www.stackinfluence.com Email: william@atackinfluence.com Instagram: https://www.instagram.com/stackinfluence/ Linkedin profile: https://www.linkedin.com/in/william-gasner/ Youtube channel: https://www.youtube.com/@stackinfluence Twitter: https://x.com/stackinfluence Book Reference: Crossing The Chasm by Geoffrey Moore Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ https://wizardsofecom.com/free-meetups/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Apr 16, 2025 • 10min
#400 - Are You A Villager or a Werewolf? The Hidden Game Of Ecommerce
In This Episode: [01:00] Milestone: 400 episodes [02:20] Why this topic? [03:20] What is werewolf game? [08:00] How to be a werewolf in e-comm? Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ https://wizardsofecom.com/free-meetups/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Apr 14, 2025 • 14min
#399 - Product Sourcing Using The Bird Song Technique
In This Episode: [02:00]Sourcing product. [04:00] Validation process? [05:00] Soft skills [08:40] Bird Song. [11:00] Mastering the bird song. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ https://wizardsofecom.com/free-meetups/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Apr 10, 2025 • 9min
#398 - Anti-Shiny Object Syndrome
In This Episode: [00:45] The best swimmer in the world. [02:00] Judging by your category. [05:00] Cutting back. [08:00] Anti-shiny object syndrome. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Apr 8, 2025 • 39min
#397 - Product Not a Fit for Amazon - NO Problem! Use The Rako Playbook To Succeed With Retail
On Today's episode, we have the team behind RAK-O: Marshall Day, Kevin Sagouspe, and Rako-Rick. This ingenious multipurpose garden tool that combines an adjustable rake & hoe into one, picks up animal waste is easy to use, durable and has a bottle opener too. They discussed their unique product and sales strategies. Despite not being fit on e-con, Rak-o has found success in their niche market. Tune in to learn more about their innovative product and how they have navigated the challenges of selling in non-traditional markets. In This Episode: [00:20] Introducing the founders of Rak-O [02:00] How Rak-O was born. [05:20] Popular sales market. [09:00] 5000 units to start. Is this reckless? [16:10] First sales [22:10] Why is e-com not the main market for sales? Guest Links and References: Website: https://rak-o.com/ Instagram: @rakogardentool Youtube channel: @rakogardentool Book References: Who Move My Cheese by Spencer Johnson Dr.Seuss Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Apr 4, 2025 • 35min
BONUS Episode - The Pros & Cons of Inventing Your Own Product To Sell Online
Piri Lanes, Head of Sales at SellerSnap, shares insights on reinventing pricing strategies for Amazon sellers. He highlights the critical role of effective repricing and how AI tools like SellerSnap can enhance competitiveness. The discussion covers the appealing 'yo-yo' pricing method and the necessity of tailored support for sellers of varying experience levels. Piri also illuminates the challenges new sellers face and the importance of user-friendly automation in growing their businesses, offering valuable tips to maximize profit while navigating the e-commerce landscape.

Apr 2, 2025 • 30min
#396 - Is Reselling On Amazon Dead?
On today's episode, we have Chris McCabe, founder and CEO of Ecommercechris.com has saved more Amazon brands from the seedier side of working with Amazon than anybody I know. Today we dive into the world of resellers on Amazon and discuss the recent changes. Chris shared valuable insights including what resellers should do to save their Amazon business. Tune in to learn more and be up to date! In This Episode: [00:15] Introducing Chris McCabe [02:50] Resellers must know. [06:25] Letter of Authorization [09:15] First sale doctrine [12:35] Amazon’s motivation for LOA [16:40] Replenishing inventories Guest Links and References: Website: https://www.ecommercechris.com/ Instagram: https://www.instagram.com/amznchris/ Linkedin profile: https://www.linkedin.com/in/chris-mccabe-2646555/ Youtube channel: https://www.youtube.com/@ecommerceChris Email: chris@ecommercechris.comLinks and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/