
Wizards of Ecom
Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.
Latest episodes

Apr 21, 2025 • 57min
#401 - How TO Launch A Product On Amazon with Influencer Marketing
In today's episode, we have William Gasner, CMO of Stack Influence, 6X founder, 7-Figure eCommerce seller, featured in leading publications like Forbes, Business Insider, and Wired. In This Episode: [00:15] Introducing William Gasmer of Stack Influencer [01:15] Story of Stack Influencer [05:15] Automation tools, engagement reach [14:00] Campaign Tiers. [16:15] Do you prefer an influencer campaign first before PPC? [23:00] Conversion Rate. [30:05] Long-term strategy. [35:20] Restricted products. [42:00] Campaign limit for influencers. [46:00] Relationship. [53:00] Advice Guest Links and References: Website: https://www.stackinfluence.com Email: william@atackinfluence.com Instagram: https://www.instagram.com/stackinfluence/ Linkedin profile: https://www.linkedin.com/in/william-gasner/ Youtube channel: https://www.youtube.com/@stackinfluence Twitter: https://x.com/stackinfluence Book Reference: Crossing The Chasm by Geoffrey Moore Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ https://wizardsofecom.com/free-meetups/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Apr 16, 2025 • 10min
#400 - Are You A Villager or a Werewolf? The Hidden Game Of Ecommerce
In This Episode: [01:00] Milestone: 400 episodes [02:20] Why this topic? [03:20] What is werewolf game? [08:00] How to be a werewolf in e-comm? Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ https://wizardsofecom.com/free-meetups/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Apr 14, 2025 • 14min
#399 - Product Sourcing Using The Bird Song Technique
In This Episode: [02:00]Sourcing product. [04:00] Validation process? [05:00] Soft skills [08:40] Bird Song. [11:00] Mastering the bird song. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ https://wizardsofecom.com/free-meetups/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Apr 10, 2025 • 9min
#398 - Anti-Shiny Object Syndrome
In This Episode: [00:45] The best swimmer in the world. [02:00] Judging by your category. [05:00] Cutting back. [08:00] Anti-shiny object syndrome. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Apr 8, 2025 • 39min
#397 - Product Not a Fit for Amazon - NO Problem! Use The Rako Playbook To Succeed With Retail
On Today's episode, we have the team behind RAK-O: Marshall Day, Kevin Sagouspe, and Rako-Rick. This ingenious multipurpose garden tool that combines an adjustable rake & hoe into one, picks up animal waste is easy to use, durable and has a bottle opener too. They discussed their unique product and sales strategies. Despite not being fit on e-con, Rak-o has found success in their niche market. Tune in to learn more about their innovative product and how they have navigated the challenges of selling in non-traditional markets. In This Episode: [00:20] Introducing the founders of Rak-O [02:00] How Rak-O was born. [05:20] Popular sales market. [09:00] 5000 units to start. Is this reckless? [16:10] First sales [22:10] Why is e-com not the main market for sales? Guest Links and References: Website: https://rak-o.com/ Instagram: @rakogardentool Youtube channel: @rakogardentool Book References: Who Move My Cheese by Spencer Johnson Dr.Seuss Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Apr 4, 2025 • 35min
BONUS Episode - The Pros & Cons of Inventing Your Own Product To Sell Online
Piri Lanes, Head of Sales at SellerSnap, shares insights on reinventing pricing strategies for Amazon sellers. He highlights the critical role of effective repricing and how AI tools like SellerSnap can enhance competitiveness. The discussion covers the appealing 'yo-yo' pricing method and the necessity of tailored support for sellers of varying experience levels. Piri also illuminates the challenges new sellers face and the importance of user-friendly automation in growing their businesses, offering valuable tips to maximize profit while navigating the e-commerce landscape.

Apr 2, 2025 • 30min
#396 - Is Reselling On Amazon Dead?
On today's episode, we have Chris McCabe, founder and CEO of Ecommercechris.com has saved more Amazon brands from the seedier side of working with Amazon than anybody I know. Today we dive into the world of resellers on Amazon and discuss the recent changes. Chris shared valuable insights including what resellers should do to save their Amazon business. Tune in to learn more and be up to date! In This Episode: [00:15] Introducing Chris McCabe [02:50] Resellers must know. [06:25] Letter of Authorization [09:15] First sale doctrine [12:35] Amazon’s motivation for LOA [16:40] Replenishing inventories Guest Links and References: Website: https://www.ecommercechris.com/ Instagram: https://www.instagram.com/amznchris/ Linkedin profile: https://www.linkedin.com/in/chris-mccabe-2646555/ Youtube channel: https://www.youtube.com/@ecommerceChris Email: chris@ecommercechris.comLinks and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Mar 11, 2025 • 53min
#395 - The Hidden Cost of Success (And Why Most People Won’t Pay It)
In this podcast episode, we have somebody who is no stranger to failure, bootstrapped businesses from his growing up in Cuba onward. bad in school, lots of ups and downs, has lost it all, in his own words, “a couple of times”. Has dealt with his share of mental and physical health crises, yet despite all of this, is present for this episode, an author, as a super successful businessman who specializes in men's work and PRIDES himself on the importance of family. Joel Gandara shares his insights on “The Hidden Cost of Success”. He discusses his journey to achieving success in both his business and personal life, highlighting the sacrifices and challenges he faced along the way. Joel sheds light on the behind-the-scenes struggles that often accompany success, emphasizing the importance of maintaining a healthy work-life balance and prioritizing self-care. Listen and gain valuable perspective on the overlooked toll that success can take. In This Episode: [00:12] Introducing Joel Gandara [02:05] Joel’s BG life story that impacted his business life and perspective. [11:00] First entrepreneurial gig as 10 to 12 yo. [15:00] First mentors. [18:00] Starting his physical journey. [22:30] % of success that impacted physical health [26:06] Planning your success. [33:50] Mens work and coaching. [40:00] How the book happened. Guest Links and References: Website: http://www.31dailychallenges.com Instagram: https://www.instagram.com/joelgandara Youtube channel: https://youtube.com/@joelgandara Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Feb 17, 2025 • 44min
#394 - Beyond Physical Products: Scaling Your E-Commerce Business with Digital Courses
Lu Levy has helped over 1,000 people make their first $10k online simply by being themselves. By creating a system that helps experts, consultants, coaches, and service providers package their knowledge into scalable online programs, she's generated a collective $24M. When she's not helping her clients build their online empires, she can be found curling up with a book and her pitbull Lola at home in New York City, traveling the world (often back to her native Brazil), and treating herself to delicious meals at the best restaurants she can find. In This Episode: [00:15] Introducing Luciana Levy [00:25] Help 1000+ people earn their first 10K [05:00] Getting result, scaleability [07:30] Community and engagement [09:30] The first thing to do to guarantee a digital course is profitable. [13:30] Building the curriculum. [20:50] Tools [23:25] School community? [28:50] No.1 Objection people have. [37:00] Channel that works. [39:00] YouTube or testing other medium. Guest Links and References: Website: http://Lulevy.com Instagram: Instagram.com/lulevy Linkedin profile: LinkedIn.com/in/lu-levy Youtube channel: YouTube.com/lulevy Downloadable Blueprint: http://Lulevy.com/blueprint Book reference: The Tipping Point by Malcolm Gladwell Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Feb 10, 2025 • 39min
#393 - 5 Things To Look Forward To In An Ecommerce Dashboard
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