#397 - Product Not a Fit for Amazon - NO Problem! Use The Rako Playbook To Succeed With Retail

On Today's episode, we have the team behind RAK-O:  Marshall Day, Kevin Sagouspe,  and Rako-Rick. This ingenious multipurpose garden tool that combines an adjustable rake & hoe into one, picks up animal waste is easy to use, durable and has a bottle opener too.

They discussed their unique product and sales strategies. Despite not being fit on e-con, Rak-o has found success in their niche market.

Tune in to learn more about their innovative product and how they have navigated the challenges of selling in non-traditional markets.

In This Episode:

[00:20] Introducing the founders of Rak-O

[02:00] How Rak-O was born.

[05:20] Popular sales market.

[09:00] 5000 units to start. Is this reckless?

[16:10] First sales

[22:10] Why is e-com not the main market for sales?

Guest Links and References:

Website: https://rak-o.com/

Instagram: @rakogardentool

Youtube channel: @rakogardentool

Book References:

Who Move My Cheese by Spencer Johnson

Dr.Seuss

Links and References:

Wizards of Amazon:  https://www.wizardsofecom.com/

Wizards of Amazon Courses:  www.wizardsofecom.com/academy

Wizards of Amazon Meetup:  https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook:  https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram:  https://www.instagram.com/wizardsofecom/