Authors Who Lead - Learn to write a book from bestselling authors and leaders

Send us a textJosh Phelan is a Life Changr, working with entrepreneurs, aspiring entrepreneurs, and everyday folks and helping them close the gap between where they are and where they want to be.    In his book, From Struggle Comes Strength, he shares the early successes and failures from his first business – Out of Bounds Training – that won best bootcamp in Orange County twice.    Today, Azul and Josh break down some tips and strategies for new authors and if you’re looking to relaunch your book!   What We Discuss with Josh Phelen: Why your success can be your biggest downfall Why your million-dollar ideas are just a dime a dozen Putting your ego aside to help other people What Josh learned from his first book writing experience Your book cover is super important! Tips for relaunching your book Why people refuse to write a review and how you can get more reviews   Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Send us a textPat Flynn is the man behind Smart Passive Income. He is the author of the book, Will It Fly? and soon releasing his next masterpiece, Superfans. Today, he talks about how you can get your customers engaged, eventually building your superfans who will soon evangelize for you.   What We Discuss with Pat Flynn: The why behind writing his next book, Superfans Who are your superfans and when to start serving them Understanding the lyrics of your superfans Offering small, quick wins on a micro level Creating a sense of belongingness to elevate your brand  Creating unexpected moments of surprise Building superfans without any hidden agendas You have to show up in order to build superfans! Pat's book writing process for Superfans Rising above your fears to help other people     Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Send us a textChristina Nicholson is known as the Media Maven. Today, she shares her knowledge about traditional media, how you can use it to get publicity for your book, releasing your book at its most appropriate time, and some tips and strategies to get the most out of your publicity efforts.   What We Discuss with Christina Nicholson: What is traditional media and why it matters The power of earning your publicity How to reach out to the media Why you shouldn't be overly promotional about your book Timeliness is critical in releasing a book Dropping hints about your book when doing interviews The power of leveraging new media to turn publicity into profit Earning publicity doesn't make you a big star but you can be profitable Which social media bucket to go for and how to get started How to keep your momentum going – consistency is key!   Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Send us a textKevin Kruse is the Founder and CEO of LEADx, offering the world’s first leadership trainer and coach powered by IBM Watson. Kevin is also a New York Times bestselling author of nine books including Great Leaders Have No Rules: Contrarian Leadership Principles to Transform Your Team and Business (launching April 2019).   What We Discuss with Kevin Kruse: His motivation behind writing Great Leaders Have No Rules How rules can restrict the ability of people to make choices Overcoming FOMO and how social media platforms are getting us hooked Kevin's booking writing process and strategies  The advantages of indie publishing over traditional publishing The power of adding a lead magnet on the front of your book Leveraging your influence in selling your book How Netflix is doing things right: HIring is key! The impact of education and understanding why you're doing what you're doing   Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Send us a textAileen is the author of the Alpha Girl series where she ended up selling 300,000 copies and landing on the bestselling list of USA Today. In this episode, she talks about why you should treat publishing your book like a business, things you can do to overcome writer’s block, and some helpful strategies when you’re looking to writing a series.   What We Discuss with Aileen Erin: How her experience growing up influences her writing  Writing her first book and attending grad school Why you need to treat publishing as a business Writing a series vs writing a single book How to overcome writer's block and tips in creating your series bible Finding the balance between writing and business Aileen’s book writing process and her advice to aspiring writers Why pursuing distributorship is essential The best time for marketing your book in the series Marketing your book and the importance of finding your own community   Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Send us a textMarlon Walters, Ph.D. is an executive, speaker, educator, consultant, and author. Today, he talks about his book, The Invisible Executive: Crushed by Career, Forgotten by Family, Restored by Faith. From an innocent book writing journey, Marlon shares how this became a transformative experience for him. He seeks to inspire people through the idea of being visible and showing your swag.   What We Discuss with Marlon Walters: How his book came about and the story behind its title The impact of racism and bias in corporate America His challenges while writing his book How the worst day of his life turned out to be an opportunity for him to be visible Sticking to your genuine self Practicing swag in different areas of your life Marlon's book writing process and getting things organized What keeps people from publishing their book Talent retention and creating a culture in your organization   Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Send us a textKristina Mand-Lakhiani is a serial entrepreneur, international speaker, artist, mom of two and much more. Along with husband, Vishen, they founded Mindvalley, a small meditation business that quickly grew into a global educational organization offering top training for peak human performance to hundreds of thousands of students all around the world.   What We Discuss with Kristina Mand: Kristina talks about her personal journey of self-acceptance Dealing with the pressure of perfectionism and getting out of that box How to figure out what message to convey to your audience Kristina's thoughts on parenting and dealing with your emotions How to move forward with your self-consciousness Anchoring your awareness on even the small things The power of curiousness and truly seeing yourself Some powerful insights into self-acceptance and self-love How to keep going with your business by going back to your why How the world is mirroring who you are Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Send us a textCory Calvin shares all about his journey as an author, a blogger, and a traveler. He also talks about his book I Almost Became Me: A Memoir. Cory's mission is to inspire one million people by the time he reaches the age of 50 (he turned 40 in 2019). What We Discuss with Cory Calvin: When he conceived the idea of writing a book Figuring out which stories to tell in the book Finding himself stuck in the career system The burning desire to travel around the world Going through the process of finding his voice and the journey of finding himself The biggest challenges and fears Cory had including putting LGBT on the book Cory’s aha! moments and discovering who he really is How he finished his book while going through a very challenging phase of his life Cory wrote a blog about his journey with his mom and finally found his voice What Cory’s next book is about Different strategies in putting his book out there Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Send us a textRyan Levesque is the Inc. 500 CEO of The ASK Method ® Company, and the #1 national best-selling author of Ask, which was named by Inc. as the #1 Marketing Book of the Year. His work has been featured in the Wall Street Journal, USA Today, Forbes, and Entrepreneur and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice. He is also a co-founder and investor in bucket.io®, a leading marketing funnel software for entrepreneurs.   His latest book Choose, helps readers avoid making the single biggest mistake when starting a business and guides people through answering the all important question: What type of business should you start? What We Discuss with Ryan Levesque: How Choose came about The 4 types of people who start their own business and some examples See which of those types you identify with and some things to watch out for. How do you know if your market is the right size Understanding competition before starting your own business How to find the "green light" market Setting realistic goals for yourself Learning from his mistakes and choosing an evergreen and metronome market Giving up good to go after GREAT Ryan’s book writing process Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Send us a textMatthew Pollard is the author of The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone. He's an incredible sales professional and a fellow introvert. His client list includes multiple Fortune 500 companies. He's one of the top 30 global sales leaders in the world. Today, he talks about how introverts can actually excel in sales through following a process and tapping into the power of telling stories. What We Discuss with Matthew Pollard: Looking up to mentors who attained success against the rules Doing door-to-door sales and getting into the top 20% of his study A journey to find himself and working at a real estate agency Bringing process into sales How an introvert can out-beat an extrovert using process over personality Why you don't say "but" and the process of telling stories Asking structured questions and planning your stories The power of telling stories What introverts can do to excel in sales How to successfully market a book Leveraging LinkedIn to promote your book and ultimately getting on TV Matthew’s book writing process and co-writing it Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!