
Authors Who Lead - Learn to write a book from bestselling authors and leaders
If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn from the New York Times, Wall Street Journal, and USA Today bestselling authors. Want to get behind-the-scenes insights about how first-time authors overcame their fears and found the courage to write? Are you curious about how successful bestselling authors write or learn how to publish and market a book? Have you thought, "I'd like to write a book," but I don't know where to start? I explore authors' journeys, how they craft their stories, become published, and share their art of writing books with the world. You are meant to write the book now and be inspired by those who have done it.
Latest episodes

Jun 24, 2021 • 36min
159: Using a Contest to Promote Your Book and Skyrocket your Sales with Kevin Rizer
Send us a textOn this week’s episode of “Authors Who Lead,” Kevin joins me for a conversation about adapting to a new workspace, finding work-life balance and how anyone can snare media attention for their book launch by hosting an amazing giveaway. What We Discuss with Kevin Rizer: The secret behind working from home How to reclaim your work-life balance Build your own work culture Focusing on equity and intentional support Going behind the scenes of a $20k giveaway To view full show notes, Click Here! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Jun 17, 2021 • 41min
158: Suck It Up, Princess with Natalie Sisson
Send us a textNatalie Sisson is a New Zealand-native who's an entrepreneur, author, speaker and the host of The Untapped Podcast. In 2010, she decided to monetize her humble six month old blog, The Suitcase Entrepreneur and turned it into a multiple six-figure online education platform. Since then, she has turned content and knowledge into eight different revenue streams, including digital projects, courses, workshops, international retreats, and coaching. Her new book, Suck It Up, Princess, offers some real life strategies to be the heroine you already are and to have the money, success and life you deserve. What We Discuss with Natalie Sisson: The thought process behind writing her new book, Suck It Up, Princess Why she encourages people to write their own memoirs How we can all reinvent ourselves once we discover our why Why we should deeply question our priorities The power of being intentional Her book writing process for this book vs. her previous ones The things that hold people back so much Putting the element of love and self-love in her book To view full show notes, Click Here! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Jun 10, 2021 • 39min
157: Finding Your Swagger with Leslie Ehm
Send us a textOn this week’s episode of “Authors Who Lead,” Leslie talks about her book, "Swagger: Unleash Everything You Are and Become Everything You Want," and how she discovered her true purpose. Leslie Ehm grew up in a household that valued uniqueness — with a family that encouraged her to do and be anything she wanted. And this “swagger,” as she calls it, helped bring many magical experiences and opportunities into her life. What We Discuss with Leslie Ehm: The power of radical vulnerability How to beat imposter syndrome Why swagger is not about being perfect The 5 Swagger Blockers you need to get rid of How to own your swagger To view full show notes, Click Here! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Jun 3, 2021 • 45min
156: Are you about to be canceled? With Molly McPherson
Send us a textMolly McPherson is a leading authority on public relations and crisis response in the digital age. On this week’s episode of “Authors Who Lead,” Molly explains why understanding how social media works is so important, the roots of “cancel culture,” how to keep your reputation indestructible, and how to repair it if all goes wrong. What We Discuss with Molly McPherson: The digital misfits vs. the digital neutrals How online reputation comes at a cost Why the media crisis starts with a person’s character The three-step framework to help others manage their way through any crisis The roots of cancel culture Finding her book journey To view full show notes, Click Here! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

May 28, 2021 • 22min
155: Biggest challenge when it comes to marketing your book
Send us a textMarketing is something a lot of authors grow to hate before they even start writing a book. To the point that they even avoid writing because they're afraid they're going to market the book wrong, or that they won't want to do it. In today's episode, we're focusing on the subject of book marketing – how to start, what does book marketing actually look like, and how does it all come together. What We Discuss Today: Marketing as a way to just share the message of your book Marketing is about serving your message to the people who really want it. Why you need to market sooner than you think When to start marketing your book The different avenues for book selling Where to find your audience and ideal clients To view full show notes, Click Here! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

May 20, 2021 • 35min
154: Can Writing a Book Bring You Happiness? with Ted Smith
Send us a textTed Smith is a relationship and personal coach who has dedicated himself to helping people develop, maintain, and enjoy happy and healthy relationships with themselves and others. He understands the challenges of unhealthy relationships and provides an example of hope, strength, and transformation. In his book, he talks about the journey that he went through navigating an unhealthy relationship and how you can learn from him to heal and transform in your relationships. What We Discuss with Ted Smith: What prompted him to want to write a book How he tapped into his creative side being an analytical person The core message of his book Some signs of an unhealthy relationship His aha moments during his writing process How to heal from an abusive relationship Ted’s description of happiness now His thought process around how much of his personal life should be put into the book Why we tend to attract abusive relationships The biggest hurdle he had to overcome as an author To view full show notes, Click Here! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

May 13, 2021 • 39min
153: Why Fake It ‘Till You Make It is Terrible Advice with Dr. (Doc) Shauna Springer
Send us a textShauna ‘Doc’ Springer is a best-selling author, frequently requested keynote speaker, and one of the world’s leading experts on psychological trauma, military transition, suicide prevention, and close relationships. She is the author of WARRIOR: How to Support Those Who Protect Us and the co-author of BEYOND THE MILITARY: A Leader’s Handbook for Warrior Reintegration. What We Discuss with Dr. Shauna Springer: What is the definition of a warrior? How writing a book became a reality The intended audience of her book The hidden costs of expertise Understanding what’s it’s like to serve warfighters The challenging process of building trust Why you need to fake it till you make it What living by the code means What is strength in the eyes of a warrior? To view full show notes, Click Here! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

May 6, 2021 • 28min
152: Writing a Book To Leave a Legacy with Jason Martin
Send us a textJason Martin is a former sports anchor who fulfilled his childhood dream of interviewing top athletes like Tiger Woods and Arnold Palmer. He now runs one of the most successful real estate teams, Jason Martin Group in Washington, DC. His firm has been featured in the Wall Street Journal as one of the top teams in the country. His book, “This Is Your Captain Speaking” is a collection of lessons and wisdom Jason has learned throughout his life and career. In his book, Jason shares the importance of discipline, hard work and chasing one’s dreams – told through the lens of a father and family man sharing his life and journey with his loved ones. What We Discuss with Jason Martin: Writing a book as a legacy to his family You don’t have to be a writer, just let it flow from the heart. Writing two books – one for the heart and one as a business professional The power of authenticity in writing your book Why your first time isn’t the time How to deal with self-sabotage to get your book done The divine intervention that comes from writing To view full show notes, Click Here! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Apr 29, 2021 • 26min
151: Overcoming Imposter Syndrome with Azul Terronez
Send us a textToday, we address writing challenges related to imposter syndrome. We tackle questions about things that really get in the way of incredible books. The feeling of terror, being stuck, or uncertainty doesn't go away. But having a creative block is not a sign that you're failing or you're not meant for this. You just have to show up consistently. What We Discuss with Azul: How to pick the next idea to write on What to do when the structure seems overwhelming Why a visual plan is important How to deal with imposter syndrome How to fill a page when you have a writer’s block Using your real nam vs. your pen name How to get back into the groove of writing To view full show notes, Click Here! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Apr 22, 2021 • 15min
150: What's Your Biggest Challenge When It Comes to Writing a Book with Azul Terronez
Send us a textThere's a common pattern among people who have a challenge writing a book – they get stuck and wonder what's next. Today, we address some concerns and questions from our listeners. I also discuss how I can personally help you to get your book out of your head and into the hands of your ideal readers. What We Discuss: How to connect strongly with the readers Dealing with the “expert dilemma” and having the mindset of being a guide, not a guru How to focus on the daily disciplines What to do when you loathe the editing process Writing as a team sport How to join our 3-day bootcamp To view full show notes, Click Here! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!