Send us a textMarketing is something a lot of authors grow to hate before they even start writing a book. To the point that they even avoid writing because they're afraid they're going to market the book wrong, or that they won't want to do it.  In today's episode, we're focusing on the subject of book marketing – how to start, what does book marketing actually look like, and how does it all come together. What We Discuss Today: Marketing as a way to just share the message of your book Marketing is about serving your message to the people who really want it.  Why you need to market sooner than you think When to start marketing your book The different avenues for book selling Where to find your audience and ideal clients To view full show notes, Click Here! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Send us a textTed Smith is a relationship and personal coach who has dedicated himself to helping people develop, maintain, and enjoy happy and healthy relationships with themselves and others. He understands the challenges of unhealthy relationships and provides an example of hope, strength, and transformation. In his book, he talks about the journey that he went through navigating an unhealthy relationship and how you can learn from him to heal and transform in your relationships. What We Discuss with Ted Smith: What prompted him to want to write a book How he tapped into his creative side being an analytical person The core message of his book Some signs of an unhealthy relationship His aha moments during his writing process How to heal from an abusive relationship Ted’s description of happiness now His thought process around how much of his personal life should be put into the book Why we tend to attract abusive relationships The biggest hurdle he had to overcome as an author To view full show notes, Click Here! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Send us a textShauna ‘Doc’ Springer is a best-selling author, frequently requested keynote speaker, and one of the world’s leading experts on psychological trauma, military transition, suicide prevention, and close relationships. She is the author of WARRIOR: How to Support Those Who Protect Us and the co-author of BEYOND THE MILITARY: A Leader’s Handbook for Warrior Reintegration. What We Discuss with Dr. Shauna Springer: What is the definition of a warrior? How writing a book became a reality The intended audience of her book The hidden costs of expertise Understanding what’s it’s like to serve warfighters The challenging process of building trust Why you need to fake it till you make it What living by the code means What is strength in the eyes of a warrior? To view full show notes, Click Here! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Send us a textJason Martin is a former sports anchor who fulfilled his childhood dream of interviewing top athletes like Tiger Woods and Arnold Palmer. He now runs one of the most successful real estate teams, Jason Martin Group in Washington, DC. His firm has been featured in the Wall Street Journal as one of the top teams in the country. His book, “This Is Your Captain Speaking” is a collection of lessons and wisdom Jason has learned throughout his life and career. In his book, Jason shares the importance of discipline, hard work and chasing one’s dreams – told through the lens of a father and family man sharing his life and journey with his loved ones. What We Discuss with Jason Martin: Writing a book as a legacy to his family You don’t have to be a writer, just let it flow from the heart. Writing two books – one for the heart and one as a business professional The power of authenticity in writing your book Why your first time isn’t the time How to deal with self-sabotage to get your book done The divine intervention that comes from writing To view full show notes, Click Here! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Send us a textToday, we address writing challenges related to imposter syndrome. We tackle questions about things that really get in the way of incredible books. The feeling of terror, being stuck, or uncertainty doesn't go away. But having a creative block is not a sign that you're failing or you're not meant for this. You just have to show up consistently. What We Discuss with Azul: How to pick the next idea to write on What to do when the structure seems overwhelming Why a visual plan is important How to deal with imposter syndrome How to fill a page when you have a writer’s block Using your real nam vs. your pen name How to get back into the groove of writing To view full show notes, Click Here! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Send us a textThere's a common pattern among people who have a challenge writing a book – they get stuck and wonder what's next. Today, we address some concerns and questions from our listeners. I also discuss how I can personally help you to get your book out of your head and into the hands of your ideal readers. What We Discuss: How to connect strongly with the readers Dealing with the “expert dilemma”  and having the mindset of being a guide, not a guru How to focus on the daily disciplines What to do when you loathe the editing process Writing as a team sport How to join our 3-day bootcamp To view full show notes, Click Here! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Send us a textMark Herschberg is the author of The Career Toolkit, Essential Skills for Success That No One Taught You. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia.  What We Discuss with Mark Herschberg: Why he reached out to another author to get help for his book The biggest misconception you find in people when they get in their career Why write about app development What is white label content? The book writing process and some roadblocks he had to overcome Why he chose to self-publish and the lessons he learned from it Book marketing and branding strategies To view full show notes, Click Here! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Send us a textExecutive coach and entrepreneur, Alicia Dunams, has coached thousands of leaders, executives, and industry experts to share their message with the world through her signature process and acclaimed Bestseller in a Weekend® and other professional development training. In her new book, I Get To: How Using The Right Words Can Radically Transform Your Life, Relationships & Business, Dunams empowers readers and leaders in all ages and stages of their career and life to harness the power of intentional communication for transformational results.  What We Discuss with Alicia Dunams: The power of owning your story Changing your mindset from “have to” to “get to” Examples of how you can reframe your brain How the context creates the content Response vs. reaction What it means to “be the fog” The power of stepping into your truth and sharing your message What happens when authors decide to own their message vs. just writing a book Book marketing strategies To view full show notes, Click Here! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Send us a textRob Brown has been in the financial services industry as a top-producing advisor and has held several senior leadership roles. Now, as a business coach, Rob helps his clients achieve excellence while living more purpose-filled lives. His book, “Truest Fan” is a story about turning the simple lessons we learn from baseball, loving God and others into a way of living each and every day — and he encourages others to do the same. In his book, Rob shares the seven most important lessons of “Truest Fan” wisdom that, when applied, will lead to personal and professional transformation. What We Discuss with Rob Brown: The impetus behind writing Truest Fan Why everyone needs truest fans in their life Finding clarity in your message  The creative process of writing fiction Book launch and marketing ideas Showing up and finding the time to write To view full show notes, Click Here! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Send us a textOn this week’s episode of “Authors Who Lead,” Andy joins me as he relives his publishing journey and shares his marketing plan, which included an advanced reader team, scheduling podcasts, and reaching out to others in his professional world. What We Discuss with Andy Storch: How Andy got inspired by Hal Elrod to write a book Having the right mindset to have the book launched amidst health challenges Choosing the right path for your book: traditional vs. self-publishing Leveraging whichever path you choose to launch a consulting career Leveraging your network to market your book Tips for a successful book launch To view full show notes, Click Here! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!