
Authors Who Lead - Learn to write a book from bestselling authors and leaders
If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn from the New York Times, Wall Street Journal, and USA Today bestselling authors. Want to get behind-the-scenes insights about how first-time authors overcame their fears and found the courage to write? Are you curious about how successful bestselling authors write or learn how to publish and market a book? Have you thought, "I'd like to write a book," but I don't know where to start? I explore authors' journeys, how they craft their stories, become published, and share their art of writing books with the world. You are meant to write the book now and be inspired by those who have done it.
Latest episodes

Nov 11, 2022 • 43min
Fund Your Publishing With a Crowdfunding Campaign with Mari Ruddy
Send us a textMari Ruddy is not only a celebrated endurance athlete, but she has also survived childhood trauma, breast cancer, multiple suicide attempts, and type 1 diabetes. She encourages and trains people with diabetes to be endurance athletes, and has run over forty-two triathlons herself.In this episode of “Authors Who Lead,” I talk with Mari about her passion for being an athlete and how it led her to write her book, “Extreme Healing: Finding Your Inner Endurance Athlete,” that is currently part of a Kickstarter campaign.Want to become a published author? Visit us at: https://authorswholead.com/

Nov 4, 2022 • 34min
Building Your Author Business with Azul Terronez
Send us a textHave you been thinking about writing a book, but wondered if it was worth the time and effort, or if there was any money that would be made from writing a book? Have you thought about what it takes to become an author who's successful, not just in selling books, but also in building a business? Then, this episode is for you.On this week’s episode of “Authors Who Lead,” I talk about how authors can build their businesses around their books, and the lessons I’ve learned along my entrepreneurial journey of writing my book, “The Art of Apprenticeship: How to Hack Your Way into Any Industry, Land a Kick-Ass Mentor, and Make A Killing Doing What You Love.” Want to become a published author? Visit us at: https://authorswholead.com/

Oct 28, 2022 • 52min
How to Build an Audience of Readers with Webinars with Omar Zenhom
Send us a textOmar Zenhom realized he was only getting his MBA because he was seeking permission to become an entrepreneur. Upon that realization, he left his university job and dropped out of his MBA studies to focus on his $100 MBA Show podcast, where he helped other people like him learn the basics of marketing, sales, finance, and idea validation so they could start their own businesses and be in charge of their own destinies. In this episode of “Authors Who Lead,” I talk with Omar about his journey creating Webinar Ninja, how webinars can help authors find new readers, and how to build trust as an entrepreneur.Want to become a published author? Visit us at: https://authorswholead.com/

Oct 21, 2022 • 33min
Is It Too Late to Build a Personal Brand? with Chris Ducker
Send us a textI met Chris Ducker at a mastermind in San Diego where we needed to show up with a business idea. I realized I didn’t have one at the time, so I wrote my first book in thirty days and showed up with the idea and the book of the same name, The Art of Apprenticeship. This was the start of building my personal brand and a real friendship with Chris.In this episode of “Authors Who Lead,” I talk with Chris about his book Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business and the importance of personal brands for authors and entrepreneurs.o if you’re ready to become that next-level entrepreneur, Chris is your golden ticket! He is hosting an incredible FREE online event to help you get there: The Elevated Entrepreneur Experience - happening 8th-10th November! LINK: https://authorswholead.com/chrisWant to become a published author? Visit us at: https://authorswholead.com/

Oct 14, 2022 • 46min
Writing a Book Is Harder Than You Think, but Easier If You Have a Team with Jadah Sellner
Send us a textJadah Sellner, along with a co-founder, took the business “Simple Green Smoothies” to six- and seven-figure success. But although their work was built on love, fun, creativity, and connection, they gradually lost sight of why they built their business and were soon overly focused on metrics. This all came at a high cost to their relationships, health, and families. It took Jadah selling her half of the company in order to heal, redefine her ambition, and decide where she was willing to put her energy. Taking this step back helped her find a different way to build a business, which is where the inspiration for her book, She Builds, came from. In this episode of “Authors Who Lead,” I talk with Jadah about her journey in writing her book, She Builds: The Anti-Hustle Guide to Grow Your Business and Nourish Your Life. If you haven’t listened to our prior conversations about Jadah’s book and her entrepreneurial journey, you can listen here on Episode 47, Episode 138, and Episode 182. Want to become a published author? Visit us at: https://authorswholead.com/

Oct 7, 2022 • 38min
Profit by Giving Your Book Away with Chris Benetti
Send us a textChris Benetti has been in the marketing industry for over six years but has recently narrowed his focus to helping authors market and sell their books. He found that plenty of people helped authors write and launch their books, but no one offered a service to do the “boring stuff” to help sell books. He positioned himself in the market to help business and nonfiction authors with sales funnels and conversions.In this episode of “Authors Who Lead,” I talk with Chris Benetti about sales funnels, free plus shipping, and other ways authors can market their books.Want to become a published author? Visit us at: https://authorswholead.com/

Sep 29, 2022 • 21min
How to Write and Publish a Book in 90 Days with Azul Terronez
Send us a textThere’s never been a better time to write a book. We no longer have to wait for permission, wait for an agent to accept you, or wait for a publisher to accept the agent's query. This doesn’t mean that traditional publishing isn’t still around, but you can write and publish your book right now without waiting for a gatekeeper. On this week’s episode of “Authors Who Lead,” I talk about how you can write and publish your book in as little as ninety days, how you can deal with resistance while writing your book, and how important it is to be part of an author community.Want to become a published author? Visit us at: https://authorswholead.com/

Sep 22, 2022 • 47min
Using Expertise to Write a Book with Avanti Kumar-Singh, MD
Send us a textDr. Avanti Kumar-Singh was well into her twenties before she became aware that her parents had raised her in an Ayurvedic lifestyle. Her parents had immigrated from India to Chicago, and to Avanti, this lifestyle was just a normal daily routine and perspective on life that became culturally ingrained in her as she grew. It was only when she went from being extremely healthy to having all sorts of strange health issues that couldn’t be explained by Western medicine that she went on a journey of self-discovery, healing, and coming back to her heritage.In this episode of “Authors Who Lead,” I talk with Dr. Avanti Kumar-Singh about Ayurvedic healing and the health crisis that led to writing her book, The Health Catalyst: How To Harness the Power of Ayurveda to Self-Heal and Achieve Optimal Wellness. If you haven’t heard Avanti on our previous podcast, you can listen to Episode 126 here: https://authorswholead.com/2020/11/05/episode126/.Want to become a published author? Visit us at: https://authorswholead.com/

Sep 16, 2022 • 31min
Traditional Publisher or Self-Publishing—Which Is Right for You? with Dr. Ryan Gray
Send us a textWhile Dr. Ryan Gray was still a flight surgeon in the U.S. Air Force, he became a podcaster and entrepreneur on the side. When he retired from the military, he decided to write a book. He had the time, and it seemed the next best step to take with his business. In this episode of “Authors Who Lead,” I talk with Dr. Ryan Gray about his entrepreneurial journey, how he decided which publishing path was the right one for his book, and how he makes money from his books.Want to become a published author? Visit us at: https://authorswholead.com/

Sep 9, 2022 • 36min
Conquering Social Issues with Fiction with Geoffrey Neil
Send us a textThe inspiration to write his first book struck when Geoffrey Neil stopped to give money to a homeless man on a freeway offramp. He wondered why we’re still dealing with the social issue of homelessness, and what a world would be like if we were actually compelled to help one another. Writing fiction books became a type of therapy for Geoffrey to work out his concern about social issues.In this episode of “Authors Who Lead,” I talk with Geoffrey Neil about why he doesn’t like the idea of outlining his books, how writing fiction is cathartic, and his journey with self-publishing.Want to become a published author? Visit us at: https://authorswholead.com/