They Don't Teach This in Law School

Send us a textPatrick Patino, Founder of High Five Legal, understands the dynamic power of authenticity.  He discusses his own journey of self-discovery and the ways blending traditional and modern approaches can create a one-of-a-kind brand to set you apart, including:How being yourself and developing a clear personal narrative are essential in the legal professionDeveloping your own distinct voice to attract clients looking for a more approachable, and human, experienceThe ways the legal profession is evolving, making it a perfect time to try new things and break old rules. And more! Learn more about High Five LegalConnect with Patrick on LinkedInLearn More about Law Firm AlchemyConnect with Charley on LinkedIn

Send us a textDelisi Friday, the Chief Transformation Officer at Cesar Ornelas Injury Law, dives deep into the power of building and harnessing relationships in the legal world. Delisi draws from her personal and professional journey to deliver actionable insights, including:exploring the unique challenges lawyers face in mastering networking and referral marketingoffering a fresh perspective on how to strategically approach relationship developmentunpacking the pivotal role of a Chief Transformation Officer in driving firm-wide successlaying out what it means to be an A-Player and what you should look for when searching for top talentAnd much more! Connect with Delisi on LinkedInLearn More About Cesar OrnelasConnect with Charley on LinkedInLearn more about Law Firm Alchemy

Send us a textChuck Boyk, managing partner of Charles E. Boyk Law Offices,  puts the personal in personal injury. Chuck discusses everything from grassroots marketing, the importance of print and digital newsletters, and strategies to balance the administrative demands of running a world-class office with the practice of staying on your A-Game as a top-tier attorney. The through line across the immense and varied advice Chuck has is this:You are forged by the relationships you build. Chuck shares tactics to create lasting connections, maintain a competitive edge, and lays out the formula to:Prioritize personal brandingMaximize the impact of newslettersUtilize grassroots marketingBalance marketing efforts with case managementImplement direct response marketingDevelop a strong brand and reputationStay current with marketing trendsCultivate strong personal relationships with clientsAnd so much more! Learn more about Charles E. Boyk Law OfficesConnect with Chuck on LinkedInLearn more about Law Firm AlchemyConnect with Charley on LinkedIn

Send us a textJason Hennessey, founder of Hennessey Digital, is a renowned expert in SEO for the legal industry. Jason shines a light on leveraging SEO and AI to boost your law firm’s online presence, along with strategies for building a premium agency. He shares practical tips on balancing cutting-edge digital marketing practices with traditional strategies, including: The critical role of SEO in legal marketingHow to strategically use AI without losing the critical human element.The BEST practices for on-site SEO for law firms, including targeted content creationThe benefits of influencer and personality marketing for increasing your firm’s visibilityStanding out in a competitive marketAnd much more! Learn more about the SEO Hero's GuideConnect with Jason on LinkedInLearn more about Law Firm AlchemyConnect with Charley on LinkedIn

Send us a textJohn Cooper, co-founder of Cooper-Hurley, has made a dynamic impact in the Hampton Roads Area of Southern Virginia.  He has taken his speciality of railroad law and built a wide-ranging business that stretches as far as the tracks can carry it. John speaks with passion and empathy, and blends the two into a formula that yields expertise in the ways law firm owners can grow their firms, including:The importance of balancing your firm's knowledge of the law with practical business skills to help you grow.The unique aspects of railroad injury cases, and how to serve clients who are juggling the medical, professional, and legal choke-points of personal injury.Building SOP’s to ensure empathy, care, and communication with your clients along every step of their journey: from crash to courtroom.And much more!Learn more about Cooper-HurleyConnect with John on LinkedInLearn more about Law Firm Alchemy Connect with Charley on LinkedIn

Send us a textBen Glass, author of the brand new book "No B.S. Time Management", has spent his career shaping success for law firm owners and entrepreneurs. Ben unpacks the value of time and creativity, and precisely lays down the strategies to bottle lightning in the legal industry, including: Embracing creativity, and thinking outside the box, to discover innovative solutions to revolutionize your personal and professional journey.Prioritizing self-care and promoting a work life balance to ensure you capture crucial family time and achieve the space for personal fulfillment.Developing a leadership mindset to grow your firm, and delegate responsibilities effectively. Valuing one's time and making intentional choices to achieve success and happiness in the legal profession. Building a better relationship with your team, your clients, and your family.Plus much more! Get the book here!Connect with Ben on LinkedInLearn more about Law Firm AlchemyConnect with Charley on LinkedIn 

Send us a textErin Andersen, a hiring advisor and culture consultant, unpacks the techniques to hire the best talent for your law firm, including:retention strategies that begin in the hiring process how to identify roadblocks, burnout and other retention issues crippling your firm through surveys aligning salaries with market-rates to elevate your firm into a first-choice employer  incorporating professional development and hybrid work environments to set you apart from other firmsAnd more!Connect with Erin on LinkedInConnect with Charley on LinkedInLearn more about Law Firm Alchemy

Send us a textJohnathan Hawkins, founder of Law Firm GC, goes deep on the importance of open communication, honesty, and addressing issues head-on. They explore the key elements of creating a high-value firm, including:— How to draft strong partner and retainer agreements— Sending wide-ranging print newsletters to build strong relationships with your audience— How to scale your firm— When to add partners— Secrets to increase the value of your firm (for a future sale)And more!Check out Founding Partner PodcastConnect with Johnathan on LinkedInLearn more about Law Firm AlchemyConnect with Charley on LinkedIn

Send us a textScott Peterson, co-founder and managing partner of D’orazio Peterson, shares the psychology involved in being a practicing lawyer or a law firm owner, the importance of dealing with people, and understanding their problems in the legal profession. He shares tips on how to become a better conversationalist (to improve the outcomes you get when dealing with clients, team members, and even your spouse). This episode is all about the  importance of taking a long-term perspective, family/work-life balance and the rewards (and challenges) of running a small firm with family at its center. Learn more about D'Orazio PetersonConnect with Scott on LinkedInLearn more about Law Firm AlchemyConnect with Charley on LinkedIn

Send us a textWe talk with Joe Giovannoli, the founder and managing partner of 9Sail, shares insights on leveraging press and media for law firm marketing. He discusses the importance of earned media, building relationships with journalists, and the role of paid media in marketing strategies. Joe emphasizes the value of press in establishing authority and validation points for law firms.- Learn more about 9Sail- Connect with Joe on LinkedIn- Learn more about Law Firm Alchemy- Connect with Charley on LinkedIn