They Don't Teach This in Law School

Send us a text"The yellow brick road of failures is what takes you to success." Charley flies solo for the second week in a row and posets an important question: How do you weather moments of crisis? How can you let it make you better?Charley eliminates the shame of failure and zooms out to empower law firm entrepreneurs to collect their failures, emergencies, and crises and make gold from them. Whether it's a partnership falling out, a case going awry, or personal struggles bleeding into professional goals, Charley lays out the keys to crisis management to navigate through crisis and safely to the other side, including:Understanding the difference between a proactive vs. reactive response.Staying in your sphere of controlBanishing shame from your conversations.Reframing the "I have to..." mindset into an "I get to..." one.Building systematic structures to avoid future crisesMethods to practice these techniques daily to better utilize them in a professional settingAnd More! Connect with Charley on LinkedInLearn More About Law Firm Alchemy

Send us a textCharley flies solo to cast a wide net, exploring the multiple disciplines necessary for effective and dynamic marketing. This is a go-to guide for any law-firm owner searching for strategies to broaden their client list and bring the right people through their doors. Charley lays out the essentials, including: Ways identify your ideal clientBuilding, and maintaining, a quality listManaging non-client communicationBlending digital with traditional marketingAnd more! Connect with Charley on LinkedInLearn More about Law Firm Alchemy

Send us a textJay Ruane, Curator and Leader of The Criminal Mastermind, shares proven techniques which took his modest firm from a family practice, to something which has “grown, and grown and,” two decades later “doesn’t seem to be stopping anytime soon!” Jay unfolds the precise strategies which make financial and personal successes outpace the energy it takes to achieve them, including:Constructing  a complete,  in-house marketing teamIncorporating innovative, outside the box, marketing strategiesTechniques to effectively engage clientsFostering a positive and no-fail team dynamic.And More!Learn More About the Criminal MastermindConnect with Jay on LinkedInLearn More About Law Firm AlchemyConnect with Charley on LinkedIn

Send us a textPaul Faust, President and Founder of RingBoost, returns to They Don't Teach This in Law School to share more about the unique road he walks to chase non-conformity, risks, and connection. With an infectious passion and overwhelming enthusiasm, Paul lays out what can future-proof law-firm owners entrepreneurs in a marketplace which is only getting more automated, including: Thriving in your business by fostering deep personal connections.Building long-term relationships to achieve long-term success.Making radical marketing choices by inviting your competitors to the table.Opening yourself to wider life experiences that feed back into your work.And more! If you haven't yet, don't miss our first conversation with Paul on Redefining Success! Connect with Paul on LinkedInLearn more about RingBoostConnect with Charley on LinkedInLearn More About Law Firm Alchemy

Send us a textBrandon Osterbind returns to They Don’t Teach This in Law School for an eye-opening discussion on the crucial financial habits for long-term life and law firm success.Brandon reveals how financial discipline and a profit-mindset play a massive role in navigating the ups and downs of law firm management. He shares his method for cultivating success and profit as a daily habit, including: Managing cash flow and avoiding the pitfalls of the "hedonic treadmill,”Sustaining growth with strong financial habits Long-term benefits of holding yourself accountable for financial decisions Building a bulletproof future by preparing for fluctuations in income. And more! If you haven't yet, check out our first episode with Brandon to unlock more insights on leading by your principles. Listen here! Learn more about Osterbind Law Connect with Brandon on LinkedInLearn more about Law Firm AlchemyConnect with Charley on LinkedIn

Send us a textThomas Tona, CEO of TonaLaw and host of the Lead Counsel podcast, lays out the secret to adopting an 'abundance mindset' to guarantee success, not only with your firm but your life. His firm handles over 14,000 active cases and in our conversation he shares, with contagious energy and powerful anecdotes, the habits and lessons which got him there, including:the power of coaching, and surrounding yourself with like-minded people focused on growth. building a strong culture and core values within a law firm.rooting out fear and anxiety around confrontation in order to lead at the highest levels. building effective daily habits like meditation, exercise, and readingAnd much more! Check Out the Lead Counsel Podcast! Connect with Tony on LinkedInLearn more about Law Firm AlchemyConnect with Charley on LinkedIn

Send us a textPatrick Patino, Founder of High Five Legal, understands the dynamic power of authenticity.  He discusses his own journey of self-discovery and the ways blending traditional and modern approaches can create a one-of-a-kind brand to set you apart, including:How being yourself and developing a clear personal narrative are essential in the legal professionDeveloping your own distinct voice to attract clients looking for a more approachable, and human, experienceThe ways the legal profession is evolving, making it a perfect time to try new things and break old rules. And more! Learn more about High Five LegalConnect with Patrick on LinkedInLearn More about Law Firm AlchemyConnect with Charley on LinkedIn

Send us a textDelisi Friday, the Chief Transformation Officer at Cesar Ornelas Injury Law, dives deep into the power of building and harnessing relationships in the legal world. Delisi draws from her personal and professional journey to deliver actionable insights, including:exploring the unique challenges lawyers face in mastering networking and referral marketingoffering a fresh perspective on how to strategically approach relationship developmentunpacking the pivotal role of a Chief Transformation Officer in driving firm-wide successlaying out what it means to be an A-Player and what you should look for when searching for top talentAnd much more! Connect with Delisi on LinkedInLearn More About Cesar OrnelasConnect with Charley on LinkedInLearn more about Law Firm Alchemy

Send us a textChuck Boyk, managing partner of Charles E. Boyk Law Offices,  puts the personal in personal injury. Chuck discusses everything from grassroots marketing, the importance of print and digital newsletters, and strategies to balance the administrative demands of running a world-class office with the practice of staying on your A-Game as a top-tier attorney. The through line across the immense and varied advice Chuck has is this:You are forged by the relationships you build. Chuck shares tactics to create lasting connections, maintain a competitive edge, and lays out the formula to:Prioritize personal brandingMaximize the impact of newslettersUtilize grassroots marketingBalance marketing efforts with case managementImplement direct response marketingDevelop a strong brand and reputationStay current with marketing trendsCultivate strong personal relationships with clientsAnd so much more! Learn more about Charles E. Boyk Law OfficesConnect with Chuck on LinkedInLearn more about Law Firm AlchemyConnect with Charley on LinkedIn

Send us a textJason Hennessey, founder of Hennessey Digital, is a renowned expert in SEO for the legal industry. Jason shines a light on leveraging SEO and AI to boost your law firm’s online presence, along with strategies for building a premium agency. He shares practical tips on balancing cutting-edge digital marketing practices with traditional strategies, including: The critical role of SEO in legal marketingHow to strategically use AI without losing the critical human element.The BEST practices for on-site SEO for law firms, including targeted content creationThe benefits of influencer and personality marketing for increasing your firm’s visibilityStanding out in a competitive marketAnd much more! Learn more about the SEO Hero's GuideConnect with Jason on LinkedInLearn more about Law Firm AlchemyConnect with Charley on LinkedIn