They Don't Teach This in Law School

Send us a textKevin Daisey, host of the Managing Partners podcast and co-founder of Array Digital, cuts through the noise and lays out the essential sales and marketing skills you need to make the ultimate impact with your firm. Kevin insightfully explores the evolving landscape of SEO and digital marketing, separates the myths from the best practices, and reveals the secret to game-changing sales, including:How to radically impact conversion rates with your response time.Intake process audits to keep your goals on track.The key metrics for scaling your firm.Navigating the radically changing landscape of SEO with the integration of AI.  And more! Connect with Kevin on LinkedInCheck out the Managing Partners podcastConnect with Charley on LinkedInLearn more about Law Firm Alchemy 

Send us a textCharley's traveling this week, but work never waits! This week Charley's at Jay Berkowitz's 10 Golden Rules Live Event, but right before it starts he sits down to discuss the importance of effective communication and the value of insights from ground-level staff. He outlines three key advantages for law firm owners: consistency, the maturity to adapt to change, and the necessity of preemptive communication.Mann emphasizes that success in law firm ownership requires a commitment to ongoing learning and developing the tools to set boundaries in communication, including: Ever-evolving strategies for success.The hallmark's of successful leadership.Building consistency when managing your team.And more! Learn more about Law Firm AlchemyConnect with Charley on LinkedInLearn more about the 10 Golden Rules

Send us a textThis week,  Charley sits down with Brooke Birkey, a master in law firm intake coaching and business development for firms of all sizes. Brooke shares insights on emotional intelligence and lifts the veil around the science behind effective client intake.  Together, they dive into the crucial role of personality assessments, the power of role-playing in intake training, and how law firms can optimize their hiring, including:  Processes to find the best intake specialists. Creating a more empathetic yet efficient intake process.  The four quadrants of emotional intelligence and how they impact decision-making.And more! Brook also offers a customer service diagnostic and can transform your intake process as a secret shopper. Click this link and see how her expertise can transform your law firm today.  

Send us a textCharley welcomes back Craig Goldenfarb, legal entrepreneur and CEO, to talk about his latest and most unexpected venture—owning a professional soccer team. Craig shares how he transitioned from attorney to CEO, built a portfolio of businesses, and why investing in people is the key to entrepreneurial success.Craig dives into the power of culture in business, including: Lessons from running multiple companies.Choosing business ventures related to your expertise to increase your  chance of success.Synergizing different business ventures to radically effect your success.And more! Connect with Charley on LinkedInLearn more about Law Firm AlchemyConnect with Craig on LinkedInLearn more about the  Seven Figure Attorney Summit

Send us a textCharley welcomes back criminal defense firm owner Adam Rossen—for the seventh (but not actually) time! In this episode, they dive into the evolution of his groundbreaking law firm internship program.What started as an informal “come hang out” experience has now become one of the most structured, immersive, and transformative criminal defense internships in the country. Adam shares how this program is not only shaping the next generation of attorneys but also creating real value for law firms and the justice system.He reveals how law firm owners can leverage internships to grow their practice while making a lasting impact, including:Using interns as a strategic asset for marketing, branding, and relationship-building.Avoiding common internship pitfalls while building strong connections with judges and legal organizations.Creating a talent pipeline that feeds directly into your firm.Setting clear expectations through contracts, integrity agreements, and structured onboarding.And much more!Whether you're looking to start an internship program or improve an existing one, this episode is packed with insights to help you turn interns into a strategic advantage.Connect with Adam on LinkedInLearn more about Rossen Law FirmConnect with Charley on LinkedInLearn more about Law Firm Alchemy

Send us a textLaw school gives you the tools to practice law, but what about the tools to build a fulfilling, successful life? Charley goes beyond the textbooks and into the mindset, strategies, and leadership habits that truly separate top performers from the rest. From mastering emotional awareness to making bold, radical decisions, this conversation is about leveling up in ways no professor ever covered, including: Mastering awareness to transform your daily life.  Playing to strengths, not fixing weaknesses.Staying relevant in today’s noisy world through multi-channel marketing. How to set the tone and create impact.And more! Learn more about Law Firm AlchemyConnect with Charley on LinkedIn

Send us a textIn this episode, Charley Mann dives into the power of flipping client expectations on their head—transforming every interaction into an opportunity to build trust, authority, and lasting relationships.You'll discover why how you communicate is just as important as what you say. Charley unpacks the strategies that make clients feel truly empowered while reinforcing your expertise and leadership.Through real-world examples, you'll learn: The key to clear, trust-building communication that sets you apart How to position yourself as the guide—while keeping clients in control The role of personality in forging strong, loyal client relationshipsAnd more! Learn more about Law Firm AlchemyConnect with Charley on LinkedIn

Send us a textThe word of the week is specificity. Charley guides law firm owners through the unbelievable impact getting specific in your marketing message, the problems you present, and their respective solutions have on your reach. Charley emphasizes the importance of:the ways specificity invites more of the right clients in. getting a stronger reaction to precise messaging.cutting through the noise and norms of digital marketing. empathy as another avenue where specificity is essential. And more! Connect with Charley on LinkedInLearn More About Law Firm Alchemy

Send us a textCharley delivers a one-man masterclass on Charlie Munger's game-changing strategy: inversion thinking. By zeroing in on the patterns and behaviors which inhibit success, Charley guides law firm owners through practices to widen the otherwise narrowed pathways of success with a shift in their mindset. Charley lays out methods to avoid destructive thinking and create new patterns for success, including: Identifying behaviors indicative of failure.Avoiding the marketing pitfalls that will stall your success. Pragmatic, and obtainable, goal setting. Taking action as a means to create new opportunities. And more! Connect with Charley on LinkedInLearn more about Law Firm Alchemy

Send us a textAnthony Albrecht, Founder of Contender and author of In the Creative Arena, returns to They Don't Teach This in Law School and unfolds his beliefs on how true authenticity is the key game-changer to making a bold impact in the modern world. With inspiring philosophy and practical life advice, Tony distills it all into strategies for how Law Firm Entrepreneurs can utilize the digital arena to shine a spotlight on themselves and their practice, including:Tony’s brand pyramid for establishing a unique brand to dominate your corner of the internet. ways to leverage how we show up online to accelerate the impact of the work you do. processes to discover, refine and explore how you show up across platforms.cultivating your brand as a living document. And More! Tony also sings the praises of Driven by Douglas Blackman, PHD(So much so, he made us link it in the show notes!) Check it out here! Connect with Tony on LinkedInBuy your copy of Tony's book, In the Creative ArenaConnect with Charley on LinkedInLearn more about Law Firm Alchemy