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The word of the week is specificity.
Charley guides law firm owners through the unbelievable impact getting specific in your marketing message, the problems you present, and their respective solutions have on your reach.
Charley emphasizes the importance of:
- the ways specificity invites more of the right clients in.
- getting a stronger reaction to precise messaging.
- cutting through the noise and norms of digital marketing.
- empathy as another avenue where specificity is essential.
And more!
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They Don't Teach This in Law School