Inclusion and Marketing

eCommerce is a core part of the journey for many consumers across a number of different industries. And because eCommerce websites or sections of websites often attract a broad diversity of consumers with different identities, brands who take the time to design experiences with as little friction as possible for people with these identities, will see more conversions.This episode walks through how to build a more inclusive eCommerce website, with specific examples of how different brands do that for different identities. Even if you don't have an eCommerce website, many examples referenced will still be applicable for you in helping you build a site that drives more conversions.Get the Inclusion & Marketing NewsletterAll the examples mentioned in this episodeEpisode 127: How to create a multilingual content strategy with Selim Dahmani Episode 60: Designing inclusive experiences for neurodivergent consumersEpisode 58: How to build an LGBTQ+ inclusive brand with Hank Paul

Lots of brands are making YouTube marketing a priority. It's easy to understand why -- it puts you in a position to get in front of more of your ideal customers worldwide.But of course, with any marketing tactic, you need an effective strategy behind it to make it work for you. In this episode, I'm walking you through this smart inclusive strategy many top YouTube channels use with great success to reach.Get the Inclusion & Marketing NewsletterVideo mentioned in the episode134: 3 Steps to creating an effective multilingual content strategy127: How to create a multilingual content strategy with Selim Dahmani

By this time of year, normally we don't see too many LGBTQ+ celebrations from brands. Pride month has passed, and many brands are back to business as usual, which in a lot of cases means they aren't doing much of anything to make LGBTQ+ consumers feel seen, supported, or like they belong.Brands that do a good job of serving the LGBTQ+ community do it all year long. In this episode, I walk you through ways you can build an LGBTQ+ inclusive brand that makes people from the community feel like they belong, no matter when they encounter your brand.Get the Inclusion & Marketing NewsletterEpisode 58: How to build an LGBTQ+ inclusive brand with Hank Paul

Engaging customers that speak other languages is a smart strategy for brands to grow. But too often, marketers think that an effective multilingual content strategy is just about translating your existing content into various languages.The reality, doing that may not bring you the results you desire. In this episode of the inclusion and marketing podcast, I walk you through my framework for implementing an effective multilingual content strategy that enables you to convert more customers.Get the Inclusion & Marketing NewsletterEpisode 127: How to create a multilingual content strategy with Selim Dahmani

Every time I see data about the changing demographics in the U.S., it seems like my jaw drops open. Population Growth: 70% of the U.S. population growth between 2022 and 2023 is attributed to Latinos, a trend that shows no signs of slowing. Economic Force: Latino youth are projected to contribute 78% of all net new U.S. workers by 2030, and Hispanic consumer spending is outpacing non-Hispanic spending in key areas like personal care, home electronics, and new cars. 25% of Gen Z and Gen Alpha are Latino 94% of Latinos under age 18 are born and raised in the U.S. Did you know all that, cause I sure didn’t.And when I think about this from a marketing standpoint, it’s clear that brands need to factor these changing demographics into their strategies.The data I mentioned came from the U.S. Latino Youth 2030 Report, conducted by Kantar in Collaboration with the Latino Donor Collaborative.I wanted to dive more into this data and the implications, so I sat down with Ana Valdez, President and CEO of the Latino Donor Collaborative.Get the Inclusion & Marketing NewsletterU.S. Latino Youth Report 2030: from Kantar and The LDCLatino Donor Collaborative

In the summer of 2023, the U.S. Supreme Court said that it was no longer lawful to use affirmative action as a way to diversify the number of students colleges and universities accepted each year. As a result, a decades-old policy meant to help universities do a better job of building a diverse and representative student body is no longer valid.As a result, many companies have been reevaluating their own recruitment and hiring policies to address how they could go about building a diverse team – in a way that is, of course, legal.From a marketing perspective, data shows that many marketing teams are quite homogenous. And that homogeneity – that isn’t representative of the actual consumers brands serve, often results in brands not doing the best job of being inclusive in their marketing.So, what’s a brand to do?Well, for this episode, I sat down with an expert, Leanne Elliott, a business psychologist who’s had years of experience with his. Leanne brings some guidance for you on how to build a diverse team in this environment. And I have a feeling if you follow Leanne’s advice, which is rooted in lots of hard-core data – you’ll do a better job of building a diverse and representative team that outperforms those that aren’t representative.Get the Inclusion & Marketing NewsletterBackground on political climate impacting hiring --> Why brands have broken DEI promisesLeanne's Company - Oblong HQ Leanne's podcast - Truth, Lies, and WorkEpisode 48: How to create an inclusive workplace culture with Al and Leanne Elliott

There’s a lot going on in the world these days, which often means there’s lots going on in the world of inclusive marketing.And sometimes – certain topics really just require a conversation – an opportunity to work through thoughts, feelings, and ideas – on the journey to forming opinions.So that’s what we’re doing on today’s episode.I sat down with a few folks from my inclusive marketing crew – some voices you’ve heard before on this show, and one new one, you’ll get introduced to.So after this short break, you’ll here the latest “inclusive marketers reaction” show – me and my colleagues do a deep dive to discuss important topics bubbling up in the world of inclusive marketing.Get the Inclusion & Marketing NewsletterCompanies rolling back DE&I policiesNew York Times article re: Kamala Harris "combative" debate styleLinkedIn post with discussion about New York Times articleMicrofeminism TikTokInclusive Marketer's React: McDonald's, Sainsburys, Barbie Movie, and moreInclusive Marketer's React: Ralph Lauren and Zara debacleMatthew Tsang Episode (#76): Nothing about us without us, and working with an inclusive marketing agencyMariam Shahab Episode (#74): How to authentically engage Muslim consumers

When it comes to business events, particularly those where important and transformational relationships are formed, it's very common for them to not be inclusive -- particularly for people who, for whatever reason, don't engage in specific activities that are considered "norms" in these types of settings.A big part of inclusive marketing is challenging what is often considered to be "normal" in your quest to make more of the people you want to serve feel like they belong with you.In this episode, I sat down with Eman Ismail, an email marketing strategist and copywriter, and founder of Eman Copy Co, an email marketing microagency. We had a really insightful chat about her experiences feeling excluded by the norms at many events, and how it made her feel, as well as how it impacted her success.We also walk through practical examples for brands for how to create more inclusive events that enable more people to achieve success and feel like they belong with you.Get the Inclusion & Marketing NewsletterLet's work togetherEman Copy CoMistakes That Made Me podcastEman Ismail on LinkedIn

Customer acquisition is one of three core components of any good and effective inclusive marketing strategy. In particular, brands must prioritize "inviting" consumers from underrepresented and underserved communities to be their customers.In this episode, I walk you through seven customer acquisition strategies smart brands use to win new customers from often ignored communities.Get the Inclusion & Marketing NewsletterWork with meVisuals, examples, and links mentioned in this episode

Being successful with inclusive marketing is about more than just the marketing. It requires building an inclusive brand that supports communities and thinks and behaves inclusively throughout the organization.That's what consumers say they want. In this episode, I walk you through why building an inclusive brand is essential to your success with inclusive marketing. I also show you how to build an inclusive brand with my 5C Inclusive Brand Framework.Get the Inclusion & Marketing NewsletterLet's work together