Inclusion and Marketing 133. Jaw dropping stats about Latino youth prove why marketers shouldn't ignore this growing consumer group
Oct 17, 2024
38:38
Every time I see data about the changing demographics in the U.S., it seems like my jaw drops open.
- Population Growth: 70% of the U.S. population growth between 2022 and 2023 is attributed to Latinos, a trend that shows no signs of slowing.
- Economic Force: Latino youth are projected to contribute 78% of all net new U.S. workers by 2030, and Hispanic consumer spending is outpacing non-Hispanic spending in key areas like personal care, home electronics, and new cars.
- 25% of Gen Z and Gen Alpha are Latino
- 94% of Latinos under age 18 are born and raised in the U.S.
Did you know all that, cause I sure didn’t.
And when I think about this from a marketing standpoint, it’s clear that brands need to factor these changing demographics into their strategies.
The data I mentioned came from the U.S. Latino Youth 2030 Report, conducted by Kantar in Collaboration with the Latino Donor Collaborative.
I wanted to dive more into this data and the implications, so I sat down with Ana Valdez, President and CEO of the Latino Donor Collaborative.
Get the Inclusion & Marketing Newsletter
U.S. Latino Youth Report 2030: from Kantar and The LDC