Business of Betting Podcast

On this episode of the Business of Betting Podcast, Jason is joined by Dillon Borgida from Betonu. Hear them discuss: 01:42 - NCAA basketball talk 03:20 - Breakdown of sportsbook VIP programs and how they work 08:26 - The role of VIP hosts 10:35 - Why Smarkets doesn't have a VIP program (so far) 15:00 - Why VIP players aren't necessarily price sensitive 16:04 - The different tiers of VIPs, and what perks each tier can expect 20:23 - The role of credit and offshore sportsbooks with VIP players 23:28 - VIPs, responsible gambling, and affordability checks 30:10 - What the next 10 years look like for VIP players in the regulated US market 33:29 - What Dillon wants to be when he grows up ⚡️ Follow BoB on Twitter/X ⚡️ Follow Jason on Twitter/X ⚡️ Apply to be a guest here --- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

On this episode of the Business of Betting Podcast, Jason is joined by Greg Kajewski from BettorEdge. Hear them discuss: 01:00 - March Madness check-in 02:30 - Jason's collegiate wrestling career 05:38 - Introduction to BettorEdge 09:18 - Mechanics of transactions on BettorEdge, and how they are structured to ensure compliance 14:08 - BettorEdge's peer-to-peer betting model 16:32 - The different ways that BettorEdge monetizes its platform 20:21 - Attracting liquidity to the exchange 23:45 - Greg's opinion of Smarkets' strategy in the US market 25:34 - Marketing a betting product in a loud and crowded landscape 26:52 - BettorEdge funding and company backgrounder 28:49 - What Greg wants to be when he grows up ⚡️ Follow BoB on Twitter/X ⚡️ Follow Jason on Twitter/X ⚡️ Apply to be a guest here --- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

On this episode of the Business of Betting Podcast, Jason is joined by Chris Grove from Acies Investments Hear them discuss: 01:43 - How Chris became so good at doing PR 03:31 - What Chris sees as his "north star" for his work in the betting and gaming industry 09:29 - Chris' thesis on why the future is "not so much gamifying sports betting as building games that are powered by sports outcomes" 15:33 - Where Chris sees opportunity for startups and challenger brands in a duopolistic US operator market 21:00 - The role and relative importance of price as a differentiator for sports betting operators 26:18 - The significance of exchanges, where they sit within the landscape, and why they're not bigger 35:01 - A debate on whether online sportsbooks are 'technology companies' or 'gambling companies' 43:51 - What Chris wants to be when he grows up ⚡️ Follow BoB on Twitter/X ⚡️ Follow Jason on Twitter/X ⚡️ Apply to be a guest here --- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

On this episode of the Business of Betting Podcast, Jason is joined by James McLoughlin from Stirling Mac. Hear them discuss: 01:53 - Are US sportsbook product companies or marketing companies? 05:44 - The importance of price as part of the betting product experience 09:30 - Lean marketing tactics for operators without billion dollar marketing budgets 12:00 - How to successfully market betting apps using app store optimization 15:17 - Acquiring users and customers organically 20:27 - James' experience working at Betfair, and why exchanges are on the retreat in sports betting 23:05 - The popularity of political betting markets 24:51 - Examining the current prediction markets for the 2024 US presidential election 29:00 - Critiquing Smarkets' marketing strategy 30:31 - What James wants to be when he grows up ⚡️ Follow BoB on Twitter/X ⚡️ Follow Jason on Twitter/X ⚡️ Apply to be a guest here --- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

On this episode of the Business of Betting Podcast, Jason is joined by Antonino De Rosa. Hear them discuss: 01:50 - Magic the Gathering, Dungeons & Dragons, and chess 06:06 - How Antonino found his way to the Pinnacle trading floor 07:44 - Why the low vig sportsbook model isn't more popular 12:09 - The reason that sportsbooks screwed up the 2020 US presidential election markets 15:10 - Antonino's thoughts on exchanges, and why he doesn't use them 17:57 - Running a basketball betting syndicate, and how it operates 21:25 - The difference between PPH and an agent system 23:54 - Building a model to create an edge 25:00 - Betting at scale using a network of runners 30:48 - How Antonino would like to see the betting industry evolve 32:46 - Stake factoring versus guaranteed minimum bet limits ⚡️ Follow BoB on Twitter/X ⚡️ Follow Jason on Twitter/X ⚡️ Apply to be a guest here --- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

On this episode of the Business of Betting Podcast, Jason is joined by Matt Restivo from OddsJam. Hear them discuss: 01:00 - Life in Boulder, CO 02:46 - The recent ruling on the 14th Amendment in CO 04:45 - Introduction to OddsJam 07:07 - Overview of arbitrage and value betting 10:48 - Preserving betting account longevity 13:30 - 10-year vision for OddsJam 14:52 - Sourcing pricing data to power OddsJam's tools 17:06 - OddsJam founding story 18:55 - Company size and traction ⚡️ Follow BoB on Twitter/X ⚡️ Follow Jason on Twitter/X ⚡️ Apply to be a guest here --- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

On this episode of the Business of Betting Podcast, Jason is joined by Will Martin from LiveDuel. Hear them discuss: 01:22 - The Irish political landscape 04:20 - Origin story of LiveDuel, and why Will felt a new exchange was needed in the market 08:15 - How LiveDuel is differentiating itself from the incumbent exchanges 09:54 - Will's opinion of what Smarkets could have done differently with its exchange 13:02 - How LiveDuel is utilizing blockchain technology, and why it is the right technology for sports betting 18:19 - The mechanics of DAO's and how that governance model can be applied to exchanges 21:02 - Benefits of blockchain technology for transaction processing 23:19 - How blockchain helps with liquidity provisioning through automated market making 27:19 - Using oracles to resolve markets through consensus 31:49 - Challenges of fundraising to build an exchange business 35:37 - Regulatory licensing strategy for LiveDuel ⚡️ Follow BoB on Twitter/X ⚡️ Follow Jason on Twitter/X ⚡️ Apply to be a guest here --- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

On this episode of the Business of Betting Podcast, Jason is joined by Manu Gambhir from Xpoint. Hear them discuss: 02:24 - Introduction to Xpoint 03:45 - The geolocation provider landscape in the US market 05:20 - Primer on geolocation regulatory requirements 07:50 - Competitive dynamic of geolocation providers in the US 11:26 - The technical complexity of building geolocation solutions 18:04 - Lawsuits and legal challenges around IP rights 20:27 - The regulatory complexities of operators building their own geolocation solutions internally 23:38 - Xpoint's commercial traction in the US market 25:56 - Manu's view on the state of the industry in the US 29:06 - Enforcement (or lack thereof) of offshore operators serving the US market 33:07 - What Manu wants to be when he grows up ⚡️ Follow BoB on Twitter/X ⚡️ Follow Jason on Twitter/X ⚡️ Apply to be a guest here --- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

On this episode of the Business of Betting Podcast, Jason is joined by Paul King from OddsMonkey. Hear them discuss: 01:45 - a primer on matched betting & Paul's background with it 05:30 - the background and origins of OddsMonkey 07:50 - Paul's view of the sports betting industry 10:30 - bookmakers' attitudes towards matched betting 12:30 - the change over time in the value of bonus offers, and Paul's outlook for the future of bonusing 16:20 - the role that exchanges play in matched betting 19:55 - the ethics and legality of stake factoring and restricting customer accounts 27:07 - what Paul wants to be when he grows up ⚡️ Follow BoB on Twitter/X ⚡️ Follow Jason on Twitter/X ⚡️ Apply to be a guest here --- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

On this episode of the Business of Betting Podcast, Jason is joined by Joe Brennan Jr. from Prime Sports. Hear them discuss: 02:51 - using restaurant metaphors to explain Prime Sports' position in the market 10:52 - the parallels between the Costco shopping experience and sports betting 14:40 - why cricket is an underappreciated sport for betting 22:04 - the shift in how audiences are consuming live sports, and why that doesn't bode well for microbetting 24:37 - operating Prime Sports as "a reduced juice shop" 27:57 - where the red line is before the low-margin model is no longer viable in the US market 30:46 - why they think the current market leaders in US sports betting will change in the next 10 years 34:25 - what Joe would have done differently for Smarkets' US entry strategy 40:22 - what Joe wants to be when he grows up ⚡️ Follow BoB on Twitter/X ⚡️ Follow Jason on Twitter/X ⚡️ Apply to be a guest here --- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.