

Business of Betting Podcast
Business of Betting Podcast
A podcast covering the sports betting industry from the perspective of bettors, operators, and industry insiders. Hosted by Jeff Edelstein, Senior Analyst at InGame.com. Presented by Optimove.
Episodes
Mentioned books

Jul 5, 2024 • 44min
E217 - Sam Sadi from LiveScore Group
On this episode of the Business of Betting Podcast, Jason is joined by Sam Sadi from LiveScore Group.
Hear them discuss:
1:52 - Sam's life after leaving Turkey, and then returning to start a sportsbook in 1998
2:36 - Understanding inflation in Turkey and historical economic comparisons
3:53 - The history of how the LiveScore Group came together
8:26 - How LiveScore Group is differentiate itself from other UK sportsbooks
10:11 - Developing an in-house sportsbook platform, and current efforts to migrate to it
11:35 - Sam's definition of being a world-class sportsbook product
20:29 - How Sam think about buying versus building core pieces of the technology stack
26:02 - Sam's take on the state of sports betting in 2024
28:18 - How Sam views unregulated markets
31:08 - Insights on the role of exchanges in the future of sports betting
35:45 - Regulation, the push for transparency, and consumer empowerment
42:39 - What Sam wants to be when he grows up
⚡️ Follow BoB on Twitter/X
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⚡️ Apply to be a guest here
---
This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information.

Jun 28, 2024 • 38min
E216 - Joe ”Tall” Bunevith from GLI
On this episode of the Business of Betting Podcast, Jason is joined by Joe "Tall" Bunevith from GLI.
Hear them discuss:
01:25 - What GLI (Gaming Laboratories International) does and their global reach.
02:31 - The presidential debate and the relevance of political debates in modern media.
03:29 - Joe's take on the impact of political debates and the change in political dynamics over the years.
10:11 - Poker, Joe's career shift, and his experience in the poker industry.
13:16 - Joe's journey from Massachusetts to Southern California and launching a poker training company.
17:41 - Insight into professional poker life, the importance of emotional control, and the rise of poker solvers.
22:49 - Joe’s role at GLI and the regulatory process for sports betting applications.
25:36 - The GLI 33 certification process and discusses regulatory challenges.
31:38 - The difficulties startups face in the current regulatory environment and the impact on innovation.
34:31 - Joe’s perspective on the lack of new entrants in the sports betting industry and the role of big players.
⚡️ Follow BoB on Twitter/X
⚡️ Follow Jason on Twitter/X
⚡️ Apply to be a guest here
---
This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information.

Jun 21, 2024 • 35min
E215 - Jake Williams
On this episode of the Business of Betting Podcast, Jason is joined by Jake Williams.
Hear them discuss:
02:00 -Jake’s experience in fatherhood and raising daughters as Jason shares his family dynamics.
04:15 - Jason's focus on health, exercise, and therapy; benefits of a healthy lifestyle.
11:15 - Jason’s reasons for not drinking alcohol and its positive impact on his life.
14:10 - Jake's thoughts on drinking culture and its role in social and professional settings.
16:55 - The current state of the sports betting industry and significant events.
20:55 - Analysis of fluctuating GGR numbers and the impact of VIP players.
23:10 - The regulatory environments and their impact on businesses.
26:45 - Moral implications of operating in unregulated markets.
30:50 - Jason's frustrations with the regulatory landscape and compliance challenges.
32:36 - Summer plans and work-life balance with taking time off to enjoy family vacations and relaxation.
⚡️ Follow BoB on Twitter/X
⚡️ Follow Jason on Twitter/X
⚡️ Apply to be a guest here
---
This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information.

Jun 9, 2024 • 38min
E214 - Scott Sadin from US Integrity
On this episode of the Business of Betting Podcast, Jason is joined by Scott Sadin from US Integrity.
Hear them discuss:
01:00 - The recent conviction of former President Donald Trump, and how that will affect his current candidacy
05:27 - What it means to have 'integrity' in professional and collegiate sports, and how US Integrity is ensuring it
08:37 - How insider information can be used for nefarious purposes
10:32 - The role that sports properties play in ensuring integrity of their events and stakeholders
13:32 - How US Integrity responds to alerts of anomalies or irregularities
17:37 - Public perception of betting-related scandals, the role that media plays in it, and conflating 'outrage' with 'surprise'
23:55 - Scott's perspective and experience as a "picks and shovels" business within the regulated betting industry
25:54 - The consolidation of B2B companies within the industry, including US Integrity's recent merger with Odds On Compliance
27:15 - Additional verticals that US Integrity is considering expanding its business into
30:48 - The business risk associated with being a B2B provider during a time of consolidation and declining customers
32:27 - How Scott is feeling as an impending first-time parent
36:50 - What Scott wants to be when he grows up
⚡️ Follow BoB on Twitter/X
⚡️ Follow Jason on Twitter/X
⚡️ Apply to be a guest here
---
This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information.

May 31, 2024 • 32min
E213 - Adam Bjorn from Plannatech
On this episode of the Business of Betting Podcast, Jason is joined by Adam Bjorn from Plannatech.
Hear them discuss:
01:11 - Adam's recent travels throughout the US
03:37 - Adam's past experience in the offshore betting industry, and how it's similar/different to regulated markets
06:30 - The difficulty for regulators and prosecutors to enforce action against offshore operators
11:15 - What made Adam want to push for moving the unregulated to the regulated
14:03 - The jurisdictions that Adam sees as having the most favorable operating models
17:16 - Whether Adam sees himself as a professional bettor first or sportsbook operator first
19:16 - The relationship between Plannatech and Prime Sports
20:19 - What changes and innovations Adam is trying to bring to the industry
23:29 - Adam's take on the role that exchanges play, and what the future of them looks like
28:14 - Whether the low margin model can work in the regulated US market
30:33 - What Adam wants to be when he grows up
⚡️ Follow BoB on Twitter/X
⚡️ Follow Jason on Twitter/X
⚡️ Apply to be a guest here
---
This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information.

May 24, 2024 • 35min
E212 - Joe Asher from IGT
On this episode of the Business of Betting Podcast, Jason is joined by Joe Asher from IGT.
Hear them discuss:
01:35 - The background of IGT, Joe's role at the company, and where sports betting fits within the IGT business
07:12 - Nevada's head start with legal mobile betting, and how its model is different from other states
10:45 - The dynamic between brick-and-mortar and online operators, and the threat of cannibalization
14:36 - The state of horse racing, and whether track owners should benefit from legislative protections
18:20 - The role of government subsidies in regulated gaming, and in private industry more broadly
20:11 - Morality and ethics for operators of real-money gaming products
25:14 - Joe's appointment by President Biden to Chair of the Wilson Center
31:00 - Remaining non-partisan when debating policy matters
34:10 - What Joe wants to be when he grows up
⚡️ Follow BoB on Twitter/X
⚡️ Follow Jason on Twitter/X
⚡️ Apply to be a guest here
---
This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information.

May 1, 2024 • 32min
E211 - Joe Dunnigan from ALT Sports Data
On this episode of the Business of Betting Podcast, Jason is joined by Joe Dunnigan from ALT Sports Data.
Hear them discuss:
01:22 - The genesis of ALT Sports Data, and the problem they set out to solve in the market
05:25 - Why alternative sports don't historically have a culture of betting despite their popularity
07:21 - The target customer persona for betting on alternative sports
09:12 - How alternative sports are segmented, and which are the most popular ones
13:15 - Why ALT Sports Data is securing official data rights instead of aggregating data themselves
16:25 - Why they are building an owned B2C media platform in addition to provisioning odds on a B2B basis
17:29 - Funding background and team composition of ALT Sports Data
19:36 - The future of the relationship between data rights holders and sportsbook operators, and the sustainability of the existing model
23:47 - The appeal of live sports content with younger generations and demographics
26:07 - Being an entrepreneur in the later career stage, and the benefits that brings
29:15 - Focusing on a niche versus being everything to everybody
31:08 - What Joe wants to be when he grows up
⚡️ Follow BoB on Twitter/X
⚡️ Follow Jason on Twitter/X
⚡️ Apply to be a guest here
---
This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information.

Apr 22, 2024 • 1h 4min
E210 - Matthew Trenhaile
On this episode of the Business of Betting Podcast, Jason is joined by Matthew Trenhaile. In a bit of a twist on the standard format, the guest is the one asking the questions to our host!
Hear them discuss:
02:14 - The Smarkets origin story, and why Jason thought an exchange was needed
08:32 - How Smarkets almost became a social betting platform, and the role that social features play in the exchange experience
13:03 - The Betafir API, developer ecosystems, and why Smarkets currently operates as a "closed garden" platform
21:44 - The backstory of how Smarkets came to be its own market maker, and the challenges that came with that
29:22 - Whether the value proposition of exchanges will ever become broadly appealing to recreational bettors
37:31 - The allure of pivoting to B2B for exchanges and syndicates
47:18 - The challenges of offering political betting markets
52:23 - Trading on Betfair in the early days
60:58 - What Matthew wants to be when he grows up
⚡️ Follow BoB on Twitter/X
⚡️ Follow Jason on Twitter/X
⚡️ Apply to be a guest here
---
This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information.

Apr 12, 2024 • 37min
E209 - Dillon Borgida from Betonu
On this episode of the Business of Betting Podcast, Jason is joined by Dillon Borgida from Betonu.
Hear them discuss:
01:42 - NCAA basketball talk
03:20 - Breakdown of sportsbook VIP programs and how they work
08:26 - The role of VIP hosts
10:35 - Why Smarkets doesn't have a VIP program (so far)
15:00 - Why VIP players aren't necessarily price sensitive
16:04 - The different tiers of VIPs, and what perks each tier can expect
20:23 - The role of credit and offshore sportsbooks with VIP players
23:28 - VIPs, responsible gambling, and affordability checks
30:10 - What the next 10 years look like for VIP players in the regulated US market
33:29 - What Dillon wants to be when he grows up
⚡️ Follow BoB on Twitter/X
⚡️ Follow Jason on Twitter/X
⚡️ Apply to be a guest here
---
This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information.

Mar 29, 2024 • 31min
E208 - Greg Kajewski from BettorEdge
On this episode of the Business of Betting Podcast, Jason is joined by Greg Kajewski from BettorEdge.
Hear them discuss:
01:00 - March Madness check-in
02:30 - Jason's collegiate wrestling career
05:38 - Introduction to BettorEdge
09:18 - Mechanics of transactions on BettorEdge, and how they are structured to ensure compliance
14:08 - BettorEdge's peer-to-peer betting model
16:32 - The different ways that BettorEdge monetizes its platform
20:21 - Attracting liquidity to the exchange
23:45 - Greg's opinion of Smarkets' strategy in the US market
25:34 - Marketing a betting product in a loud and crowded landscape
26:52 - BettorEdge funding and company backgrounder
28:49 - What Greg wants to be when he grows up
⚡️ Follow BoB on Twitter/X
⚡️ Follow Jason on Twitter/X
⚡️ Apply to be a guest here
---
This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information.


