NEWMORROW SESSIONS - A PodCast Series on the Future of Hospitality

From Doubt to Drive - Entrepreneurs Only. This week with Richard Bergfors, CEO of MAX Burgers (www.maxburgers.com) Richard Bergfors and his brother Christoffer lead the Swedish restaurant group MAX Burgers togehter. Their parents founded the first burger restaurant in 1968 in the north of Sweden. Today, the brand counts more than 170 stores, 7.400 employees and has 400 Mio Euro in revenue. Richard is a strong value-driven leader who transformed MAX into a carbon-negative company – even though their core product is made from beef. In this episode Richard talks about his leadership style, the importance of good communication, and how crucial it is to put his employees first. The main learnings from this conversation are: Business is what we enjoy and what we are passionate about Talk together: communicate and try to be as open and frank as possible Understand the problem you cause and then start small to change it. You are always too late. Make a checklist Look forward, forward, forward Have greater people around you than yourself Tune in and listen to a founder and entrepreneur whose credo is “just being honest”. And believe us, he truly is! Hit the subscribe button and hear more stories from successful entrepreneurs worldwide in hospitality, food & drinks, and related industries, as they share their inspiring journey FROM DOUBT TO DRIVE. Uncover their tools and tactics, shifts in mindset, and breakthrough moments - how they knew they were stuck and how they got out. Join our community & learn how you can move from DOUBT TO DRIVE. © From Doubt to Drive Podcast, owned and operated by Aperitivo International B.V Recorded on April 18, 2024 via Zoom in Sweden (Richard Bergfors) – Bandarawella, Sri Lanka (Mario C. Bauer) – Amsterdam, Netherlands (Florian Schneider),

From Doubt to Drive - Entrepreneurs Only. This week with Federico GROM, Co-Founder of GROM (https://www.gromgelato.com/it/it/home.html) and LEC (https://lec.it/) as well as Mura Mura (https://muramura.it/en/we) Federico is THE poster-boy of Italian Ice Cream who co-founded GROM Gelato in 2003 and grew it to 98 shops in 15 countries before they sold it to Unilever. Recently he co-founded LEC together with the Formula One Driver Charles Leclerc https://en.wikipedia.org/wiki/Charles_Leclerc. In this episode, Federico talks with us about his journey starting with no clue & no money from scratch believing that there is always room for doing it better, even in crowded markets like the ice cream industry. Our main learnings from this conversation are: You need lots of passion and energy. Set a strong mission from Day 1, which is “impossible to reach”. In his case: Making the best Gelato in the world. Flavor first. Determination is key for every successful entrepreneur. The answer is always the smile of a happy customer. In difficult situations, work out to clear your mind to regain your drive. If you have a problem, work harder. Don’t work after dinner. Wake up earlier the next day. The right co-founder is more than a brother. Dream big. Create a circle of trust to share your doubts. Listen. Interpret. Take decision. If you don’t have enough data, decide with emotion. Innovation doesn’t come from data, but from emotion. An entrepreneur should know a little bit about everything. Select the right people, who are better than you. Entrepreneurship is not a democracy. You must take the decision. … Hit the subscribe button and hear more stories from successful entrepreneurs worldwide in hospitality, food & drinks, and related industries, as they share their inspiring journey FROM DOUBT TO DRIVE. Uncover their tools and tactics, shifts in mindset, and breakthrough moments - how they knew they were stuck and how they got out. Join our community & learn how you can move from DOUBT TO DRIVE © From Doubt to Drive Podcast, owned and operated by Aperitivo International B.V Recorded on 26th April 2024 via Zoom in Milano, Italy (Federico Grom) – Mirissa, Sri Lanka (Mario C. Bauer) – Hamburg, Germany (Florian Schneider).

From Doubt to Drive. Entrepreneurs Only. This week with Riccardo Giraudi, Founder & CEO of Beefbar (https://beefbar.com/), a luxury steakhouse concept with 30 locations around the world. Riccardo AKA “the beefboy” also runs the Family Business https://www.giraudi-meats.com/ and https://www.riccardogiraudi.com/ We already interviewed Riccardo in 2019 with our other show “Teddy talks with” – travel back and see some fantastic views from the Beefbar in Paris: https://www.youtube.com/watch?v=ZucDIS8JfEc In this episode, Riccardo Giraudi talks about how ironic it is to receive a Michelin Star if you cannot cook and how you convert a good restaurant into a great brand. He talks about why the best beef is the one which is most consistent and how he understood what was missing in the market and how Beefbar was able to fill that “life-style-gap” Our main learnings from this conversations are: Believe in yourself Try not make the same mistakes again Be honest about your product. Don’t force it. Success doesn’t happen overnight You don’t need money. You need the right ideas. Use any crises to reflect: in the eye of the hurricane, you cannot control it anyway Location, Location, Location Learn from other industries, learn their codes and apply them You don’t have to be a cook to win a Michelin Star. Join us for this episode and learn how to overcome struggles & roadblocks from a real entrepreneur. .. Hit the subscribe button and hear more stories from successful entrepreneurs worldwide in hospitality, food & drinks, and related industries, as they share their inspiring journey FROM DOUBT TO DRIVE. Uncover their tools and tactics, shifts in mindset, and breakthrough moments - how they knew they were stuck and how they got out. Join our community & learn how you can move from DOUBT TO DRIVE. © From Doubt to Drive Podcast, owned and operated by Aperitivo International B.V Recorded on 14th March via Zoom in Monte Carlo, Monaco (Ricardo Giraudi) – Bandarawella, Sri Lanka (Mario C. Bauer) - Hamburg (Florian Schneider),

In the ever-evolving world of entrepreneurship, one thing remains constant: the journey is filled with challenges and moments of doubt. Mario C. Bauer and Florian Schneider, our hosts and seasoned entrepreneurs themselves, have embarked on a mission to explore this very aspect of entrepreneurial life with our podcast, "From Doubt to Drive – Entrepreneurs Only." This is not just a series of interviews but a deep dive into the psyche of entrepreneurs, uncovering how they transform their fears and uncertainties into the very fuel that drives their success. We have distilled the collective wisdom of our guests into seven key takeaways, anchoring our podcast's central message "From Doubt to Drive." We have carefully listened and selected the unfiltered and authentic learnings, offering you invaluable perspectives on the strategies, shifts in mindset, and pivotal moments that propel doubt into drive. The seven learnings are a roadmap for anyone looking to turn their entrepreneurial challenges into Drive. They are a testament to the resilience and ingenuity of entrepreneurs. Be resilient, persistent, and focused. Act fast. Lead strong. Stick with your Values. Become your true self. It’s all about the people. Learn, Adopt & Innovate. Take care of yourself Believe in you. Stay positive. And Kill your Ego. "From Doubt to Drive – Entrepreneurs Only" is more than a podcast; it's a movement. It invites our community to walk through the shadows of an entrepreneur’s path, where doubt often overshadows potential. The podcast addresses the concept of 'Schwellenangst,' a German term describing the fear of crossing thresholds and borders. This is a fitting metaphor for the entrepreneurial journey, where each step beyond the comfort zone is a victory over inner fears. Tune into the next episodes, deep dive into some of your favorites and relisten, share our podcast and most importantly embrace the journey you are on and discover how you too can move from doubt to drive. Mario C. Bauer & Florian Schneider, Mirissa (Sri Lanka) and Hamburg, June 2024 Find all Podcast Episodes, our contact details and more information about the seminars and mentoring we are providing on www.fromdoubttodrive.com

From Doubt to Drive - Entrepreneurs Only. This week with Tom Barton, Co-Founder of Honest Burger (www.honestburgers.co.uk) Tom Barton founded Honest Burger together with Philip Eeles right after finishing university. They aimed to make Britain’s best burgers and chips, and therefore they even started their own butchery. Today, the brand counts 40 stores, 900 staff and keeps growing. Tom is an entrepreneur by heart, and he shares his ups and downs with brutal openness and honesty. In this episode, Tom tells us why a good restaurant is like a family, what he means by talking about the arrogance of youth, and how he overcame the most difficult time in his career. The main learnings from this conversation are: Mistakes shape you in life. It’s only a mistake if you make it twice Discipline is kindness to yourself Don’t let lawyers do the talking, do it yourself Confidence breeds confidence Look after yourself and you will be better in anything Find yourself a good partner, but don’t take your best friend Tune in and listen to a founder and entrepreneur whose credo is “just being honest”. And believe us, he truly is! Hit the subscribe button and hear more stories from successful entrepreneurs worldwide in hospitality, food & drinks, and related industries, as they share their inspiring journey FROM DOUBT TO DRIVE. Uncover their tools and tactics, shifts in mindset, and breakthrough moments - how they knew they were stuck and how they got out. Join our community & learn how you can move from DOUBT TO DRIVE. We interviewed Tom already some years ago for our out show “Teddy talks with …” – here you can see the recording of this interview: https://www.youtube.com/watch?v=nkw6JN1GlNU © From Doubt to Drive Podcast, owned and operated by Aperitivo International B.V Recorded on April 8, 2024 via Zoom in London, UK (Tom Barton) – Bandarawella, Sri Lanka (Mario C. Bauer) – Amsterdam, Netherlands (Florian Schneider)

From Doubt to Drive - Entrepreneurs Only. This week with Gamze Cizreli, Founder & Chairwoman of Big Chefs (https://www.bigchefs.com.tr/) a full day dining concept based in Turkey, currently operating over 100 restaurants in 13 countries. Big Chef is a public company listed on the Turkish Stock Market. In this episode, Gamze talks with us about her journey as a single female entrepreneur in the challenging, gender-inequality-ridden hospitality industry of her home country. Gamze speaks very openly about her challenges and how choosing the wrong partners can be painful Our main learnings from this conversation are: You need strong passion & sparkling eyes to make your dreams come true. Think Global, Act Local – “Glocal” Mindset is a success factor for international growth. Partners need to have the same vision & mindset. If you fail, take your jackets, and move on. Expand into countries, which don’t have good own food. Make your personal “SWOT” analyses for yourself. Set goals you cannot reach, so you have something to live for. Never lose your hope. Embrace uncertainty. It is an opportunity to grow. Take manageable risks. Build resilience. Gamze’s book “Those who play with fire” is currently only available in Turkish, but soon in German and English. Stay Tuned. … Hit the subscribe button and hear more stories from successful entrepreneurs worldwide in hospitality, food & drinks, and related industries, as they share their inspiring journey FROM DOUBT TO DRIVE. Uncover their tools and tactics, shifts in mindset, and breakthrough moments - how they knew they were stuck and how they got out. Join our community & learn how you can move from DOUBT TO DRIVE. © From Doubt to Drive Podcast, owned and operated by Aperitivo International B.V Recorded on 18th April 2024 via Zoom in Istanbul, Turkey (Gamze Cizreli) – Bandarawella, Sri Lanka (Mario C. Bauer) – Amsterdam, Netherlands (Florian Schneider).

This week with John Eckbert, CEO & Co-Founder of Five Guys Europe. They launched on 4th July 2013 with the first Five Guys in Europe, in Covent Garden, growing to currently 260 Restaurants in UK, Germany, France and Spain with 43 new ones to be opened this year: (https://fiveguys.co.uk/, https://fiveguys.de/, https://fiveguys.es/, https://fiveguys.fr/). Five Guys Europe is a 50:50 joint venture between the Murrell Family, the owners of the Five Guys Brand out of USA https://en.wikipedia.org/wiki/Five_Guys and Sir Charles Dunstone, https://en.wikipedia.org/wiki/Charles_Dunstone, currently turning 600 Mio. Pounds in sales with almost 9.000 Employees in the 4 European countries operating. In this episode John talks with us about his journey from an US Banker in Florida to the leader of one of the fastest growing restaurant brands in Europe and how he and his partner where afraid that nobody will come on the day of their first opening. During the interview it becomes clear that John builds his leadership on strong human connections. Our main learnings from this conversation are: Faith is the Flipside of Doubt. In the midst of uncertainty, there is room for doubt. “Fast Track” your ideas. So many ideas fail on the white board. Follow through. Listen well. Behave in a very local way. Connect with your guests. You can taste the passion in the product. Don’t dilute it. Build the Business on Values, Burgers & Fries. Ask yourself: how far can we push that talent? Our purpose as human being is connection. We exist to connect. It’s all about the people. It’s always human. Reflect all the glory to the Grill. Give the credit to the people who deserve it. You can smell the fear. Mostly from being not authentic. Under pressure you need to become your most authentic self. Tune in and listen to a great leader who believes in human connection as a privilege: https://www.linkedin.com/in/john-eckbert-56166215/ … Hit the subscribe button and hear more stories from successful entrepreneurs worldwide in hospitality, food & drinks, and related industries, as they share their inspiring journey FROM DOUBT TO DRIVE. Uncover their tools and tactics, shifts in mindset, and breakthrough moments - how they knew they were stuck and how they got out. Join our community & learn how you can move from DOUBT TO DRIVE. © From Doubt to Drive Podcast, owned and operated by Aperitivo International B.V Recorded on 3rd April 2024 via Zoom in London, UK (John Eckbert) – Bandarawella, Sri Lanka (Mario C. Bauer) – Amsterdam, Netherlands (Florian Schneider).

This week with Kathy Johnston, Co-Founder and Chief Chocolate Officer of Mirzam Chocolate Makers (www.mirzam.com) Kathy Johnston lives and breathes chocolate. The New Zealand native moved to Dubai three decades ago where she met an Emirati brother-and-sister duo who were launching a chocolate business. Kathy joined them and they opened the first Mirzam in 2016. Kathy’s title Chief Chocolate Officer covers everything from recipe development and marketing to fixing machines and cleaning tables. In this episode she walks us through the amazing story of Mirzam Chocolate Makers, what keeps her up at night - and even at daytime, and how she found the tiniest piece of chocolate hidden in her Mum’s kitchen cupboard. The main learnings from this conversation are: Make sure you do what you’re passionate about. Follow your values. Direction is more important than speed. More patience brings you to better places. Take 24 hours to think about it. Have an SOP for crapy moments Be proactive and talk to your shareholders and teams Find yourself a “work therapist” Sleep well. Tune in and listen to a great female leader and entrepreneur who conquers the Middle East with heritage, storytelling and of course, chocolate. Hit the subscribe button and hear more stories from successful entrepreneurs worldwide in hospitality, food & drinks, and related industries, as they share their inspiring journey FROM DOUBT TO DRIVE. Uncover their tools and tactics, shifts in mindset, and breakthrough moments - how they knew they were stuck and how they got out. Join our community & learn how you can move from DOUBT TO DRIVE. © From Doubt to Drive Podcast, owned and operated by Aperitivo International B.V Recorded on April 9, 2024 via Zoom in Dubai, UAE (Kathy Johnston) – Bandarawella, Sri Lanka (Mario C. Bauer) – Amsterdam, Netherlands (Florian Schneider),

This week with Rainer Becker, CoFounder of ZUMA (https://zumarestaurant.com/), as well as ROKA (https://www.rokarestaurant.com/) and other successful restaurant brands (https://azumirestaurants.com/) Rainer grew up in the charming small town of Bernkastel Kues in Germany, a winegrowing centre of the Mosel area. Rainer is known for uncompromising attention to detail and infectious enthusiasm which ultimately steered his career to where it is today. He worked in Europe, Australia and Japan before he started ZUMA in London in 2002. Today he operates more than 30 outstanding restaurants across the world. Rainer talks with us about his “Schwellenangst” to enter his home country Germany for the first time after more than two decades. Our main learnings from this conversation are: Natural fear of failure drives every entrepreneur. Stage fever is healthy to avoid becoming sloppy & cocky You never know till you open the restaurant door the first time. Adrenaline keeps you going. Failures bring you back to basic. Understand the culture. Don’t try to change it, make the best out for you . Open you mind. Kill your ego. You cannot start a successful business with an ego. Be honest to yourself. After bad things good things happen. Keep it simple. Don’t overthink In this episode Rainer shares with us his painful & expensive learnings and why it took him so long to bring ZUMA to Germany. Tune in and listen to a great chef and entrepreneur sharing his story. .. Hit the subscribe button and hear more stories from successful entrepreneurs worldwide in hospitality, food & drinks, and related industries, as they share their inspiring journey FROM DOUBT TO DRIVE. Uncover their tools and tactics, shifts in mindset, and breakthrough moments - how they knew they were stuck and how they got out. Join our community & learn how you can move from DOUBT TO DRIVE. © From Doubt to Drive Podcast, owned and operated by Aperitivo International B.V Recorded on 26th March via Zoom in London, UK (Rainer Becker) – Bandarawella, Sri Lanka (Mario C. Bauer) – Hamburg, Germany (Florian Schneider)

In this episode our two hosts Mario & Florian extend a special invitation to all of you to join our Convention for serious Entrepreneurs: From Doubt to Drive. Are you an entrepreneur facing challenges and uncertainties? Are you ready to step off the beaten path to navigate through doubts, breaking through roadblocks to rediscover your entrepreneurial drive? Learn more about this unique seminar from Mario & Florian personally, their vision of creating this fun and meaningful event and why YOU should join, uncovering the root causes of your current challenges and find sustainable solutions for your DRIVE. Visit www.fromdoubttodrive.com to apply for a spot and find out more. .. Hit the subscribe button and hear more stories from successful entrepreneurs worldwide in hospitality, food & drinks, and related industries, as they share their inspiring journey FROM DOUBT TO DRIVE. Uncover their tools and tactics, shifts in mindset, and breakthrough moments - how they knew they were stuck and how they got out. Join our community & learn how you can move from DOUBT TO DRIVE. © From Doubt to Drive Podcast, owned and operated by Aperitivo International B.V