Contractor Growth Network

Once you’ve been in business for long enough, there are a few inevitables, and one of those is bad reviews. Logan is going to tell you all about how to deal with those when you get them. Learn how to respond correctly because while it may not be your fault, it is your problem. Show the rest of the world how you conduct yourself in a professional setting!   In this episode, we talk about… Who your response is really for Addressing the situation that the review is covering Sincerely apologizing so the customer knows you acknowledge them Doing your best to make the situation right Why you don’t always have to get a 5-star review   Links to resources: Full Sail Marketing Giveaway Full Sail Marketing Facebook Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com  For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

In today’s game, it’s all about utilizing scarcity to sell projects, that strategy of playing not to lose. Scarcity is one of the six principles of persuasion and it’s the idea of telling people that something is limited, whether it be time or resources. Utilizing scarcity will help you tap into FOMO, that being, the fear of missing out. Today, Logan and Alex are going to tell you all about how to use scarcity to get your leads to buy right now! People would actually rather get a bad deal than miss out on the deal completely. Use this simple truth to your advantage for the greater good!   In this episode, we talk about… Tapping into someone’s fear of missing out Why some brands do not need to utilize scarcity Avoiding continuous extensions on your promotions for this reason Creating scarcity with a factual specific limitation Advantages and disadvantages of adding a discount code Giving people a reason to come in the door Proving to your customer that working with you is well worth the money Using the promotion as the bad guy   Links to resources: Apple YouTube Full Sail Marketing Giveaway Full Sail Marketing Facebook Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com  For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

As a contractor, winter represents the slowest time of the year. You can get another job, take the season off, or find ways to be productive so that you can launch yourself into 2020. If you’re doing the third, then you’ve come to the right place. Logan is going to walk you through three important things to do for your business to keep the ship moving during the slow times. Don’t get stuck in that cycle of slowing down every year. Attack the slow season so you can kill it this year!   In this episode, we talk about… Covering all of your reviews to pinpoint what you are doing right or wrong Making sure that your website is set up effectively and is good to go Utilizing video to attract more attention   Links to resources: YouTube Full Sail Marketing Giveaway Full Sail Marketing Facebook Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com  For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Everyone who is tuning into this podcast is looking for help on how to grow their business. There are so many places to turn for information on how to succeed in business and in life, but one is incredibly undervalued. The value of reading books cannot be understated, especially when it comes to self-help and business-minded books. That’s why Logan and Alex are starting the CGN Badass Book Club. Today, they are taking you through their new online book club and how it is going to bring contractors together to share great ideas! How are you supposed to grow if you don’t allow yourself to learn from others?   In this episode, we talk about… Why men choose podcasts over books Applying the principles of recurring revenue to the contracting world How the book club is going to operate month by month Reading a book vs. listening to a book Making yourself more comfortable with the numbers Getting back into the group after you’ve been kicked out Feeling empowered when you educate yourself Covering what books are going to be included in the book club Getting deep down to people’s “why”   Links to resources: Feel free to leave any book suggestions! Start With Why CGN Badass Book Club Facebook Full Sail Marketing Giveaway Full Sail Marketing Facebook Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com  For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

It’s no secret that there is a massive shortage in the construction employee market. Don’t give your employees a reason to leave you for an extra dollar. Logan is here to tell you the three things you must do on day 1 to make sure your employee doesn’t leave for a dollar more in six months. Avoid the turnover and start retaining your great employees!   In this episode, we talk about… Significance of an effective and impressive first impression Getting all the paperwork done on the front end Talking about how they fit into the company as a whole Covering the wheres, whys, and hows of your company plan   Links to resources: Full Sail Marketing Giveaway Full Sail Marketing Facebook Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com  For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Sometimes you just gotta point people in the right direction and hope they can find water. You’ll find that that concept is true in almost every aspect of life, especially in the contracting business. As a contractor, you’ll run into tire kickers, that being, those people that just can’t get themselves to go through with the project. Before you dismiss them as hopeless, just remember, some people just aren’t ready to buy right now, but that doesn’t mean it will always be that way. In today’s special 100th episode, Tom Reber, the founder of the Contractor Fight, is in the studio to talk about communicating with those tire kickers at every stage of their buyers’ journey. A big thank you goes out to everyone who has stayed along for the ride all the way to 100 episodes! Let’s get this baby to even more people over the next hundred!   In this episode, we talk about… Tom’s story and how he got to where he is right now Selling yourself as different from the rest of your industry Importance of empathizing with everyone’s history when selling a project Things you can do to leave the door open to the tire kickers Knowing that the purchase is a journey, not a one-stop-shop Staying visible to the people that are in your database Differentiating between the luxury items and the necessities Moving the chains instead of going for the endzone on every play Doing all the work to set yourself up for the 6-inch putt Making yourself human in the eyes of your customers Why water always has and always will beat rock Avoiding pouring salt into the wound   Links to resources: Marketing Rebellion Zillow The Contractor Fight Selling The Invisible Contractor Sales Academy Full Sail Marketing Giveaway Full Sail Marketing Facebook Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com  For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Scams have been part of human history as far back as we can remember. For goodness sake, Coca Cola was founded as part of a scam. These happen all the time and as the internet grows by the day, so do the scams. Today, Logan is going to tell you all about the top 3 scams that are happening in the online world today. Stay tuned to know how to battle these scams because there will only be more and more as time goes on.   In this episode, we talk about… Recognizing domains listing scams and when to toss them Dealing with the fake Google verification process Cold callers guaranteeing you a number 1 spot or on the first page Knowing when to listen and when to run for the hills   Links to resources: Google Full Sail Marketing Giveaway Full Sail Marketing Facebook Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com  For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

When it comes time to file your taxes, there is always that inevitable feeling that comes with it. Just about every adult should know that feeling, the feeling that you’re missing out on money. It’s sitting there for the taking but unless you’re an accountant, you just don’t know how to get it. Worry not good people. Logan is sitting down with his CPA and bookkeeper, Edin, to talk about different tax breaks that will allow you to extract money out of your business. Knowing your numbers is of vital importance in order to have a fruitful business. Take a listen to make sure that you can set yourself to kill it in 2020.   In this episode, we talk about… Growing your top line and your business in a productive way Why most things are not considered deductions Edin’s background from Bosnia to accounting in the US The vital importance of knowing your numbers as a business owner Tracking what time is tax-deductible and what time isn’t Using the Augusta rule when holding meetings at different locations Defining a tax credit vs. a tax-deductible Depreciation changes with the new tax law Having no cash but a PNL that is positive What happens with your money and debt after you die Staying proactive instead of reactive for 2020   Links to resources: Get ahold of Edin via telephone: 1 (704) 266-3738 Edin’s website: edincuskovic.com TurboTax TimeCamp Full Sail Marketing Giveaway Full Sail Marketing Facebook Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com  For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

It’s hard to know what marketing truly costs and what is appropriate for you. It’s easy to see large companies blowing a quarter of a million dollars on a marketing campaign and get completely lost in the game. Worry not good contractors. Logan is here today to tell you 7 different aspects of marketing in today’s market and how much you should be spending. This whole marketing racket can be confusing, but you don’t have to go it alone. Stay tuned.   In this episode, we talk about… Determining how much you need to spend on your website Spending more to get cheaper prices on Facebook Using YouTube ads properly according to supply and demand Tackling the elephant that is Google Ads Taking advantage of email marketing on your own or using a service Utilizing direct mail to physically get in front desired leads What does a lead-gen site really cost?   Links to resources: Vistaprint Google Ads Facebook Ads YouTube Instagram Full Sail Marketing Giveaway Full Sail Marketing Facebook

At the end of the day, if you’re not moving forward then you’re moving backward. Every time you make a mistake, it must be looked at as a chance to learn. That mistake should never be the cause of you moving backward again. Logan and Alex are here to tell you about what worked and didn’t work for contractors in 2019 and how to move forward into 2020. There is no guarantee that what worked for you this past year will work next year. Stay tuned and stay up with the times. Movement is life, so stay adaptable!   In this episode, we talk about… Creating an effective and inclusive website in order to build trust Capturing those who visit your website’s information via email Importance of playing the long game with your email marketing Utilizing promotional offers for the short-term Going back to the basics with your video marketing The platform that Facebook is these days and how to jump on it What to get started for your projects in 2020 How to drive clients to your events   Links to resources: Facebook YouTube CarMax Google Full Sail Marketing Giveaway Full Sail Marketing Facebook Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com  For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A