Contractor Growth Network #104: Selling With Scarcity
In today’s game, it’s all about utilizing scarcity to sell projects, that strategy of playing not to lose. Scarcity is one of the six principles of persuasion and it’s the idea of telling people that something is limited, whether it be time or resources. Utilizing scarcity will help you tap into FOMO, that being, the fear of missing out. Today, Logan and Alex are going to tell you all about how to use scarcity to get your leads to buy right now! People would actually rather get a bad deal than miss out on the deal completely. Use this simple truth to your advantage for the greater good!
In this episode, we talk about…
- Tapping into someone’s fear of missing out
- Why some brands do not need to utilize scarcity
- Avoiding continuous extensions on your promotions for this reason
- Creating scarcity with a factual specific limitation
- Advantages and disadvantages of adding a discount code
- Giving people a reason to come in the door
- Proving to your customer that working with you is well worth the money
- Using the promotion as the bad guy
Links to resources:
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