Contractor Growth Network

The aim of your marketing should be to make your sales process as simple as possible. Instead of Logan, we get to listen to Chris Livingston, the Director of Sales at Contractor Growth Network. This is part 1 of Chris’s 8-part series on the direction of sales. Today, Chris wants to talk about chasing a client that has gone into witness protection and how to cut out that chase to take your sales to the next level!   In this episode, we talk about… Marketing gets you all the way to the 1-yard-line or a big shot off the tee The aim of marketing is to make sales unnecessary What to think about in order to make your marketing more effective Reasons that people are resistant to talk to salespeople 3 things that we bargain on price in western culture Why it’s important to get to the motives of a prospect Recognize your responsibility to those that you call tire kickers 2 methods that Chris uses to get rid of the tire kickers   Links to resources: Join the Contractor Growth Network Facebook Group! Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Bringing in too many leads is a problem that most contractors scoff at, but the negative effects of this problem are very real. Logan is here to tell you about a client of his that had the unique problem of bringing in too many leads. Just over 2 weeks after working with this client on this problem, CGN has flipped the script!   In this episode, we talk about… Negative aspects of bringing in too many leads Producing the right leads with an appropriately-built website Why Logan builds a website in this order: Emotion, Process, Price Building your pipeline by pushing them down the road, not turning them down   Links to resources: Join the Contractor Growth Network Facebook Group! Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com 

Energy is the driving force behind all movement and that principle applies to more than just vehicles. Depending on what kind of person you are, different things will give you different levels of energy. Logan and Alex believe that you are what you put out, so don’t put out total crap. Right now, during a pandemic, keeping a positive mindset and finding that energy are the best ways to get your business through!   In this episode, we talk about… Alex believes that energy is attained differently between introverts and extroverts Where Alex lies on the energy spectrum Breaking down the Law of Attraction and how that plays into your mindset Logan believes ending good energy out into the universe will show itself later on The moments when you bond with other people Why people have an easier time bonding over negativity than positivity Attracting crappy people is the result of a self-fulfilling prophecy When people identify as a solopreneur but try to hire someone Affirmations give true belief to those who practice them People will always have different perceptions of the same things Alex believes that to a certain extent, how you do anything is how you do everything The systems that you set up are responsible for the state of your business   Links to resources: Join the Contractor Growth Network Facebook Group! Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

Depending on where you are in your career, your goals for your contracting business are probably different than other contractors who are at a different stage. Though your goals are unique, the path to success generally follows the same blueprint. Logan is here to walk you through the 4 different levels of a contracting company and how to achieve success with this blueprint!   In this episode, we talk about… Covering both sides of the spectrum Where all your work comes from referrals and past customers Leads start coming in from outside sources and they’re not great quality Outside leads become more consistent and the quality is high Marketing acts as your shot off the tee Figuring out what is working and leaning in to scale your business   Links to resources: Join the Contractor Growth Network Facebook Group! Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com

As of now, we don’t know who’s going to be the next President of the United States. What does that mean for you? Logan and Alex are here today to talk about the election and where we go from here. At the end of the day, no matter who wins this election, the future of your business doesn’t depend on who lives in the White House; it depends on you!   In this episode, we talk about… It’s very easy for people to fall victim to circumstance What branch of government you should be concerned about Focusing your energy on the right activities that will grow your business Understanding that prospects are not saying no to you Reasons that people deflect blame to other people Nobody wants to do the hard stuff because it’s not sexy People have no problem talking about others’ issues Contractors don’t know when to give up on a failing plan Mindset determines who is going to come out on the positive side Too many people spend their mental energy on other people   Links to resources: Join the Contractor Growth Network Facebook Group! Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com 

One of the most common sales objections in the contracting game is the “You’re too expensive.” If you price your work based on your value, you’re going to hear this all the time. Don’t back down or overcompensate. Learn how to deal with it!   In this episode, we talk about… The worst response that a contractor can give to this customer objection Staying silent could be everything you need to say Understanding where they are coming from with their budget How to stay proactive with their budgeting restrictions Giving up your leverage first can make them feel like they have the power Staying transparent by showing your cards to the client upfront Comment below which option you think is the best fit!   Links to resources: Join the Contractor Growth Network Facebook Group! Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com   

If you are actually serious about growing your business, you have to be willing to invest in yourself. You can’t just stop at investing time; at some point, you’re going to have to invest money. Logan’s coming to you from the Contractor Sales Academy Wednesday Webinar where Steve and Derek grill him on his business. Remember, think of yourself as a tool to change the lives of your customers, and those investments won’t seem like that big of a deal!   In this episode, we talk about… Logan has spent over $100K this year alone on business coaching Financial growth is not the only metric that determines the quality of an investment Determining your life’s mission on this earth What happens when you are focusing on the outcome alone The benefits of growing up with 2 supportive parents Logan tells the group about his life’s journey Breaking down what it means to use force The CSA offers much more than sales coaching Making sure that your service/product benefits your customers’ lives Blaming other people for your mishaps will keep you in the same place The best way to get your customers to love you Does everyone on your team know their mission at the company? Committing to your mission completely and intentionally   Links to resources: Contractor Sales Academy Join the Contractor Growth Network Facebook Group! Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com 

Most people find it very tough to set up recurring revenue in the contracting business. That’s because most of the recurring revenue is brought in on the back-end of the business. Logan and Alex are here today to tell you how to make that recurring revenue come in the door!   In this episode, we talk about… There are two different sides to a contracting business Recurring revenue only comes in on the back-end Pond companies set up a monthly recurring subscription Home maintenance programs can bring in that recurring revenue for contractors The benefits of having a recurring revenue program Upselling is not the same as recurring revenue Recapping the 3 growth tips from CGN   Links to resources: Join the Contractor Growth Network Facebook Group! Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com 

Everyone wants successful results but not everyone is willing to put in the work. Logan and Alex are here to talk about the things that you should be practicing in your business that will actually move the needle in the long run. You have to be willing to learn something every day until it’s time to retire or you will begin to fall behind. Success can last a lifetime as long as you are willing to put in the practice!   In this episode, we talk about… What contractors are not willing to do with their sales Why companies choose not to practice Practicing what you are the weakest at When the ego gets in the way of practicing what you need to Having nothing to say is the worst thing you can do Everything in business is learnable 3 character traits that you really need in business Staying self-aware about the things that you should know Understanding the benefits of selling will act as motivation Roleplay with the people that you are going to be selling to Failure is inevitable until you find what works   Links to resources: Join the Contractor Growth Network Facebook Group! Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com 

You cannot handle all of the tasks in a growing business. At some point in the growth of a business, contractors must be willing and learn how to delegate the responsibilities that they just don’t need to be handling. Don’t let a reluctance to delegate stop your business from growing!   In this episode, we talk about… Contractors make the mistake of booking clients too far out Using the word “train” vs. “babysit” with your employees You will never attract top talent with minimum wage Decide if you need short-term or long-term help Reasons why contractors are unwilling to hire help Learn how to hire in the right way and at the right time   Links to resources: Join the Contractor Growth Network Facebook Group! Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com