The Race Driver Coach by Enzo Mucci

Are you finding it hard to get sponsorship for Motorsport or other sports?Then join the club because most drivers are struggling with this part of their racing.I am getting so many drivers and competitors from other sports contacting me about for some advice, but when they do I keep seeing that they are making very similar mistakes or are falling for similar traps.This video / podcast is here to help prevent you from doing the same.To help you steer through the mine field that sponsorship seeking is so you can give it the best shot possible.Motorsport sponsorship takes a lot of trial and error but I have taken on the responsibility of helping you shortcut the process and to give you truthful guidance that will best serve you. This doesn't just mean informing you on what works but also on what to not do, on what to avoid and to learn from the mistakes that others have done before you.My Top 11 MistakesIn this video / podcast I will run you through the 11 most popular mistakes that drivers are making when it comes to sponsorship hunting.I will spend a couple of minutes describing each one and give you some tips and advice along the way.Once you have watched / listened to this episode but then want to go back over things, here is the time when each mistake is explained:Mistake 11 - 2:32Mistake 10 - 5:05Mistake 9 - 8:16Mistake 8 - 12:08Mistake 7 - 16:05Mistake 6 - 18:15Mistake 5 - 21:17Mistake 4 - 24:45Mistake 3 - 26:37Mistake 2 - 28:16Mistake 1 - 32:21If you are seeking sponsorship then you will love this.

All too often I am seeing people waste their potential and under perform just because they let their emotions get the best of them. Today I want to target anger and frustration.This episode was inspired by a question from Rob, he asked:"I keep letting anger and frustration mess my driving and weekends up. I've had mental training in the past which helped a little but I still let it beat me and cause mistakes in the car. Can you give me some tips on the show?"Of course Rob, I love teaching and speaking about this. It's what I see as being one of the most vital and enjoyable areas to train yourself in.If you also fall for the emotional / mental traps that we lay for ourselves then you will take something from this episode.I will walk you through the procedure that has helped so many and describe exactly what is going on here (from my point of view).You can apply the techniques from this video and have them as part of your mental skills.You are building your own tool box of mental strategies but these may just compliment what you have already.They will at least give you food for thought and inspire your own ways of getting the best out of yourself.We will cover what is really going on when you are getting angry and frustrated and show you the best way to train yourself in this area.Enjoy the episode and let me know your thoughts.All the bestEnzo

Today we talk about turning product deals into Motorsport Sponsorship Hard Cash.This episode was created to answer a question sent in from Charles via our Get The Drive Facebook Page, his question is:"I'm currently racing, things are going well but I need to improve my sponsorship strategy. Shall I use product placement deals as part of that strategy?"My initial answer is HELL YEAH!I mean, what do you notice about all products?Answer - They are all owned by people who simply want to earn money from these products.Whether they have a passion for what they produce or not, they still keep score by the revenue that is earned. Money is the lifeblood to every company, it's how they survive and thrive.As a racer if you approach a company and pitch them on the fact that you will help them sell their products / services and promote their brand to a captive audience that you have access to, and all you want in return is some of their products and services...then they will often say "Yes".It is a much easier deal to pitch.But most drivers think that product deals are not worth much because they do not provide them with the hard cash to pay for their race seat.If you think this then think again.If you want to win at this game of motorsport then you need to think more long term. That means that you need to build business relationships with corporations in order to access their hard cash later on down the road.The important word here is 'build'. You need to build trust a business relationship that grows over time.The sponsorship game isn't won over night. Instead it takes many years to really get the ball rolling and product deals are a great way of contributing to that.In this episode I will show you how to do just that.

Today I am going to talk about a part of you that must come out if you want to truly win at this game. First off I have a question for you, what do you notice about these following ordinary people? Muhammad AliSerena WilliamsShaun WhiteJohn McEnroeUsain BoltMichael JordanDennis RodmanConor McGregorFlo-JoMike TysonDiego MaradonnaRafael NadalPrince Naseem Hammed Well by the title of this episode you can pretty much guess that all these people really do stand out. Not just because of their playing skills but because of their personality, their personal brand. They demand attention. They grab the spotlight Make sure that you know them. This is importantNo matter what industry you are in, if it is a competitive environment then it is your job to stand out more than your competitors. You have to be on the mind of people watching your sport, you must be the person they think of when they think of your sport or industry. That's the goal anyway. These sportsmen and women managed to do that and as a result they were seen as leaders, and their playing ability backed it up. Do not be invisible. Do not be the best kept secret. Instead rub your presence in the face of your competitors and be the one that we all want to back. 5 Video ClipsIn this episode I have used 5 video clips that all demonstrate 5 important lessons, they are: 1) Show us the Real YouBreak the mold of the uniformed conformed driver and show us some of your true colours. 2) Believe in Yourselfback yourself fully internally and externally. This forces you to back it up with performance. It makes you train harder, to master your craft more and to commit to the sport better than all of those around you. 3) Wear your ambitionlet your inner monster be seen by others, don't just be polite and have motivation, let it out. you can see the difference in body language and intention and mental strength between these two in this segment. 4) Stand outCreate attention. Eyeballs equals attention, attention equals value in your sport. What are you doing that separates you from others? As far as I can see most drivers are pretty much in a set mold, hardly any of you are standing out, hardly any of you are making yourself a brand that is sellable, that intrigues others. 5) People PowerThis is the end result, when people start to copy you and outsiders start to stick up for you, then you know that you are getting somewhere. For a long time nobody will care about your quest, but if you keep sticking to these previous 4 and stay true to yourself and build your brand, over time you will start to make an impact and you will have a brand. Essentially in my opinion if you want to succeed then you must stand out and be the real you. Care less for what people think and allow us to fall in love with your journey and your mission. Get out there. Be vulnerable. Let us taste what it's like to go for the title.

Social media for sponsorshipYou already know the power of social media, you experience it every day in some way, so it’s about time you learnt how to make it work for your career. If you have already learnt this then it’s time to use it more. We use social media to connect with friends, to find new friends, to share our photos, to find videos that make us laugh, even to keep an eye on ex boyfriends and girlfriends (you know who you are if you’re doing this). But that’s the ‘Social’ side of this, today I want to talk about the ‘Media’ side. Social media is more than just a way for us to keep our finger on the pulse of society, it is also a way to broadcast ourselves and connect with the masses for business related matters. If done correctly social media is a race drivers dream for showcasing themselves in a way that will be attractive to companies and sponsors. If you master this side of your racing you can unlock sponsorship dollars that will help you fulfil your dreams. Now is the timeBack in the day racers (like companies) would have to rely on TV, radio and print in order to communicate to the masses but now thanks to social media this can be done via the many platforms that are out there to help us spread our word. Never before has it been so easy and cost effective to grab people’s attention. With a little creativity and pro-activity you and your racing story can be in the palms of people’s hands around the world. In doing so you can create the kind of following and awareness that would be valuable to companies and brands because at the end of the day they also want to be in the pocket and hands of people around the world. They can use your online popularity as a way to meet their goals. Their goals are similar to yours, they want to generate more hard cash for their cause and to help build/maintain their brand identity. In this episodeIn this episode I will show you how to use your social media in a more powerful way, a way that will allow people to engage and follow you so you stand out from all the other drivers out there who simply use social media to show off. This episode will kick this subject off and start the ball rolling for future episodes on this topic. Let me know what you think.

Episode No.3 was created to answer the question put to me by Steve from the US, he asked: "From time to time I let my emotions get the best of me when in car. I can do things fine on certain days but then others I let pressure get to me as I'm driving. I know I am self creating this. Have you got any tips to help me stay in control of myself in car?" Thank you Steve, this is the perfect question because we all can relate to this performance related question. No matter what we do in life we all have time where we need to be at our best, where we know we have the skills to do the task in hand, yet we allow our emotions or mental distractions get in our way. The ABC TechniqueIn this episode I will teach you a cracking mental skill called the ABC Technique. It is used in many guises in all kinds of mental sciences, in fact you have used it many times already in your life so I know you can apply this right away. PrepareBefore you apply any mental technique to change behavior or emotions, you must first get to a place where you have reason for change. You must communicate to the brain that this absolutely must change and that you have mass motivation to do this. Only when the mind is in this determined state will it fully allow you to offer a different path. I explain this in the audio. AThen to apply the ABC, when competing, first you become AWARE that the old self sabotaging emotion is creeping in. You feel that familiar feeling of stress, anger, uncertainty, hast, fear.... whatever the emotion is that keeps screwing you over. That's all A is, be aware of it. BThen immediately, before it sets in you BREAK the pattern, the mental process that it takes you on by shocking the brain out of that mindset. Instead of going down the old process that you have been running for years you do something with your body and mind (whilst keeping safe in the car) that confuses the brain and causes it to look for a different meaning. CAs soon as you have broken your mental thought process you immediately use your mental focus and body in a different way to help the brain feel different. Again, I explain this much better in the audio.

In this show Enzo shares what he feels is the most important ingredient for succeeding and achieving your goals.Thank you for listening and feel free to subscribe and join our community of racers who are ready to make things count from this moment forwards.

Ok here it is, this is the first episode of The Race Driver Coach Show. In it I talk about what to expect from this and then we get into the nitty gritty of who you were last year. I want this to hit home the fact that if you want different results this year, then we have to take a quick look and ask who you were last year. How you were approaching things, working, being and the areas that are bringing you down. We need to shine the light on the things that you have been doing that have created this current situation that you find yourself in (that's if you are in a situation that you want to improve). This is just one step to help us turn things around but it can be a good one for most of us. Thank you

Here is a bit of an in-car rant for you.Whilst at a test last week I was reminded of something that many of us do but in doing so we kill our dreams - Procrastination.We are persistent offenders of putting things off, yet in doing so we are robbing ourselves of the small window of time we have to get shit done.You know all too well that if you are to achieve your goals and dreams in life then you are required to take constant small and big actions every single day. Yet most of us still ignore this truth and put things off.We say things like "Ah I will do it tomorrow", in the hope that tomorrow we will be a more motivated and proactive person.But all too often we get to that next day and find out that we are in fact still the same person with the same lazy mentality.It's not us being lazy, it's us having dormant goals or not having a big enough reason to act. It's the way we are viewing things, not reality.Our actions are created by the decisions we make.Our decisions are created by the way we see things (evaluate) and by what we are focusing on. As a by-product we also allow our emotions to get involved at this point.The amount of success you experience in life is directly linked to how you mentally process what is going on and what things mean to you.With this in mind if you are to perform at your best and take the actions that are required for you to succeed then you must control what you focus on and how you are translating the outside world. This is to be done at critical times throughout each day.These critical times are when you are planning the next course of action that will allow you to attain your goal.In this quick video I will touch upon this but it is a subject that I will go into and give more practical strategies on in future posts and podcasts.For now, take a look at this in-car rant and let me know your thoughts in the comments section.I look forward to hearing from you.

Many people who see this blog post will view a race car as just a vehicle that you thrape the guts out of and drive as fast as possible. But I am here to show you that a race car can be even more useful than that and can teach you some serious self development lessons that will help you achieve what you want in life. Even though you are human, consisting of flesh and blood and a race car is an inanimate object consisting of metal and oil, you will be surprised at what you can learn from it. A race car is designed to do a specific task, to win, to be first and to be the best out there. So it shares many of the goals as you do and is built with this in mind. The approach a designer takes when creating a winning race car shares many beliefs and rules that cross over to us as humans, who are also attempting to win at something. As any racer knows, if you want to drive your race car (or whatever you race) and be quick in it, then you must become one with it. Once your car fits you like a glove you drive it better right? You feel more confident then in turn you perform better. Well I want to take this on one step further, and get you to learn a few things from a race car because it is automatically doing things that you can model to help you achieve what you want.