This week Cut The Crap Podcast features an interview with licensing expert and author of "One Simple Idea: Turning Your Dreams into a Licensing Goldmine While Letting Others do the Work" - Stephen Key.   ---------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. ----------- Follow Ryan on Facebook, Twitter, Instagram, LinkedIn, and SnapChat.    Hosted on Acast. See acast.com/privacy for more information.

This week Cut The Crap Podcast features the book, "One Simple Idea: Turn Your Dreams into a Licensing Goldmine" by Stephen Key. Turn your one simple idea into millions—without lifting a finger! For as long as you can remember, you’ve had a dream. You’ve longed to see your product idea come to fruition so you never have to work for anyone else again. Stephen Key has been living this dream for 30 years. The developer of such lucrative products as Michael Jordan’s WallBall®, the Spinformation® rotating label, and HotPicks® guitar picks, he knows better than anyone how to make a great living as an entrepreneur. I took 5 Golden Nuggets away from this book! ---------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. ----------- Follow Ryan on Facebook, Twitter, Instagram, LinkedIn, and SnapChat.    Hosted on Acast. See acast.com/privacy for more information.

This week Cut The Crap Podcast features an interview with Barry Schwartz, the author of Why We Work!   ---------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. ----------- Follow Ryan on Facebook, Twitter, Instagram, LinkedIn, and SnapChat.    Hosted on Acast. See acast.com/privacy for more information.

This week Cut The Crap Podcast features the book, "Why We Work" by Barry Schwartz. The question seems so simple. But Professor Barry Schwartz proves that the answer is surprising, complex and urgent. We've long been taught that the reason we work is primarily for a paycheck. Then why are so many people dissatisfied with their work, despite healthy compensation? And why do so many people find immense fulfillment and satisfaction through "menial" jobs? Schwartz reveals exactly how the false idea that the goal for work should be pay came to be, how we came to believe that paying workers more leads to better work, and why this has made our society confused, unhappy and has established a dangerously misguided system. I took 3 Golden Nuggets away from this book! ---------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. ----------- Follow Ryan on Facebook, Twitter, Instagram, LinkedIn, and SnapChat.    Hosted on Acast. See acast.com/privacy for more information.

This week Cut The Crap Podcast features the book, "The 5 Love Languages: The Secret to Love that Lasts," by Gary Chapman. Unhappiness in marriage often has a simple root cause: we speak different love languages, believes Dr. Gary Chapman. While working as a marriage counselor for more than 30 years, he identified five love languages that we all need to understand and speak. I took 5 Golden Nuggets away from this book! ---------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. ----------- Follow Ryan on Facebook, Twitter, Instagram, LinkedIn, and SnapChat.    Hosted on Acast. See acast.com/privacy for more information.

This week Cut The Crap Podcast features the book, "When Things Fall Apart: Heart Advice for Difficult Times," by Pema Chödrön. The beautiful practicality of her teaching has made Pema Chödrön one of the most beloved of contemporary American spiritual authors among Buddhists and non-Buddhists alike. A collection of talks she gave between 1987 and 1994, the book is a treasury of wisdom for going on living when we are overcome by pain and difficulties. I took 4 Golden Nuggets away from this book! ---------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. ----------- Follow Ryan on Facebook, Twitter, Instagram, LinkedIn, and SnapChat.    Hosted on Acast. See acast.com/privacy for more information.

This week Cut The Crap Podcast features the book, "All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World," by Seth Godin. Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true. Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe. This is a book about doing what consumers demand-painting vivid pictures that they choose to believe. I took 4 Golden Nuggets away from this book! ---------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. ----------- Follow Ryan on Facebook, Twitter, Instagram, LinkedIn, and SnapChat.    Hosted on Acast. See acast.com/privacy for more information.

This week Cut The Crap Podcast features the book, "7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone," by James Crimmins. 7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion. I took 6 Golden Nuggets away from this book! ---------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. ----------- Follow Ryan on Facebook, Twitter, Instagram, LinkedIn, and SnapChat.    Hosted on Acast. See acast.com/privacy for more information.

This week Cut The Crap Podcast features the book,"The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value," by Thomas Barta and Patrick Barwise. The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. I took 12 Golden Nuggets away from this book! ---------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. ----------- Follow Ryan on Facebook, Twitter, Instagram, LinkedIn, and SnapChat.    Hosted on Acast. See acast.com/privacy for more information.

This week Cut The Crap Podcast features the book, "Mastering Fear: Harness Emotion to Achieve Excellence in Health, Work, and Relationships," by Robert Maurer and Michelle Gifford Achieving and sustaining success is difficult. Why do some people struggle to get started or stay the course? Why do others seem to sabotage their hard-earned victories? What makes some people stumble and fall, when they seem to possess the requisite skills to soar? Most importantly, what can be done to change these patterns and their outcomes? Mastering Fear gives us a key insight into how we can master fear to get us ahead in our lives! I took 4 Golden Nuggets away from this book! ---------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. ----------- Follow Ryan on Facebook, Twitter, Instagram, LinkedIn, and SnapChat.    Hosted on Acast. See acast.com/privacy for more information.