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Too Many Leaders. Not Enough Leadership.
#68 - The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
Mar 27, 2017
33:47
This week Cut The Crap Podcast features the book,"The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value," by Thomas Barta and Patrick Barwise.
The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success.
I took 12 Golden Nuggets away from this book!
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