Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle. cover image

Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.

Latest episodes

undefined
May 23, 2023 • 4min

Announcement: We're Making The Show Even Better (w/ Your Help!)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreFill out the form here to let us know how we can make the podcast more valuable for you!
undefined
May 18, 2023 • 3min

Shorts: Building Trust By Answering Questions (in 3 min)

undefined
May 17, 2023 • 45min

138: Building Trust By Answering Questions (w/ Marcus Sheridan)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreMarcus Sheridan (Partner at Impact, Author of They Ask, You Answer) gives an incredible breakdown of how B2B companies can create content that answers prospective customers' objections, questions, and concerns, in order to build trust and increase sales.
undefined
May 10, 2023 • 35min

BTB: Growing B2B Newsletter Subscribers (w/ Tara Robertson)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, we explore how a B2B company can grow its newsletter subscribers, and tackle issues like send frequency, list maintenance, what content you write about, and more.LinksMailchimp Benchmark dataThe Sauce newsletterFollow Tara
undefined
9 snips
May 3, 2023 • 53min

137: Driving Growth w/ Short & Long-Term Planning (w/ Amrita Mathur, Superside)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreLearn how Amrita Mathur (VP Marketing) has helped Superside grow to $45m in 4 years, using a combination of short and long-term planning.
undefined
Apr 26, 2023 • 37min

BTB: Who Are Google Search Ads Best For? (w/ Silvio Perez)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreOur benchmark data shows that for B2B companies, the median cost per click (CPC) is $1.52, while the median cost per conversion is $65.16. At face value, most B2B companies who want to capture existing demand among high-intent prospects could see a great ROI on search ads. So I sat down with Google Ads expert Silvio Perez to ask: who are the best for? How can you know if you'll get a good ROI? And what are the factors that make them successful or unsuccessful? LinksView the benchmark dataFollow Silvio
undefined
Apr 19, 2023 • 39min

136: Knowing & Serving Your Website Visitors (w/ Gaetano DiNardi)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreGaetano DiNardi shares what many companies get wrong when they analyze website performance and traffic, and steps you can take to better know and serve your visitors.Gaetano is a growth advisor to top B2B companies like Gong, Cognism, Workvivo, Aura, Pipedrive, Nextiva. He has 8+ years of demand gen leadership for high-growth SaaS companies, with expertise in optimizing websites and scaling organic growth machines. He's also a musician, writer, and entrepreneur and has been published on HBR, Fast Company, NASDAQ, HubSpot, and more.
undefined
Apr 12, 2023 • 37min

BTB: Profitable LinkedIn Ads for $3k/mo? (w/ JD Garcia, Impactable)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreOur benchmark data shows that it’s relatively inexpensive to run impression-focused ads on LinkedIn. We explore the topic, “should more companies try this? And can they run profitable ads for just $3k/mo?”LinksView the benchmark dataFollow JDHire Impactable
undefined
Apr 5, 2023 • 50min

135: Running Successful Growth Experiments (w/ Andres Glusman, DoWhatWorks)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreAndres Glusman (CEO, DoWhatWorks) shares a simple framework to help you run more successful growth experiments, and save time and money.
undefined
Mar 29, 2023 • 40min

134: Building A Brand Media Arm (w/ Mark Jung, Nextiva)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreLearn how Nextiva's Mark Jung drives predictable growth by finding his brand's white space, building a media arm to communicate it, and being different - not better.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app