Grow The Show
Kev Michael
Grow The Show is the podcast that grows YOUR podcast. Hosted by Kev Michael, a full-time podcaster since 2018 and growth coach to over 500 creators. Each episode delivers actionable strategies, real-world coaching, and expert interviews that help you build a bigger audience and turn your podcast into a powerful business asset. With millions of downloads and several million dollars in podcast-driven revenue under his belt, Kev brings the proven playbook for podcasters who are ready to go beyond the hobby and into growth. Subscribe now to learn how to grow your podcast — and make it work for you.
Episodes
Mentioned books
Dec 29, 2023 • 17min
153 | 12 Days of Podcast Growth Day #11: WHEN and WHAT to CTA
This podcast discusses the significance of calls to action (CTAs) in monetizing podcasts, including promoting products, encouraging social media engagement, and rotating CTAs strategically. It explores different types of podcast ad placements and provides recommendations for maximizing desired results. The importance of optimal timing and placement of CTAs is also emphasized.
Dec 28, 2023 • 16min
152 | 12 Days of Podcast Growth Day #10: The Only Way to Monetize
Exploring misconceptions and strategies behind monetizing a podcast. Various options for monetization including selling digital products, offering services, membership programs, live events, and merchandise. Importance of selling to listener base and offering behind-the-scenes access. Case study showcasing successful monetization through Patreon. Emphasizes monetization through audience purchases and strategies for selling without being too salesy.
Dec 27, 2023 • 16min
151 | 12 Days of Podcast Growth Day #9: Podcast Guesting
Learn about the importance of podcast guesting for growth and networking, targeting shows aligning with your audience, delivering captivating stories, benefits of being a guest on other podcasts, pitching episode topics and adding value, targeted podcast pitching for audience growth
Dec 26, 2023 • 17min
150 | 12 Days of Podcast Growth Day #8: How to Promote on Social Media
Learn the benefits of promoting podcasts on social media, tips for expanding the audience, and strategies to attract new listeners. Discover how to effectively engage with social media users, create summary content, and use tactics like Twitter threads and TikToks to grow your listener base.
Dec 25, 2023 • 14min
149 | 12 Days of Podcast Growth Day #7: How to Get Listeners to Press Play
The podcast discusses the importance of capturing listeners' attention and convincing them to choose a particular episode. It emphasizes the need for persuasive titles and descriptions, clear and concise packaging, and the optimization of show notes. The upcoming lesson will focus on promoting podcast episodes on social media and email.
Dec 24, 2023 • 14min
148 | 12 Days of Podcast Growth Day #6: How to HOLD Your Listener's Attention
Learn how to captivate your audience with thought-provoking questions, optimize production by posing a specific question in each episode, and increase listener retention rates by focusing on answering key questions.
Dec 23, 2023 • 25min
147 | 12 Days of Podcast Growth Day #5: How to HOOK Your Listeners In
Learn about the significance of average completion rate in measuring listener retention. Understand how a strong podcast introduction can impact audience growth and retention. Explore the podcast's growth without advertising and guest appearances. Discover the key elements of creating engaging podcast intros and introducing guests effectively.
Dec 22, 2023 • 13min
146 | 12 Days of Podcast Growth Day #4: Your Podcast Format
The podcast discusses the importance of aligning a podcast's format with the listener mission and explores various podcast formats. It emphasizes the need for engaging content and convincing listeners to care about the guests. The advantages and disadvantages of guest and solo episodes are also highlighted, along with recommendations on choosing the right podcast format and publishing frequency for show growth.
Dec 21, 2023 • 15min
145 | 12 Days of Podcast Growth Day #3: Your Listener Mission
Learn why a clear listener mission is crucial for your podcast, how to craft a concise tagline, and the importance of communicating desired outcomes. Get insights into upcoming lessons on interviews and sign up for the course.
Dec 20, 2023 • 18min
144 | 12 Days of Podcast Growth Day #2: Defining Your Audience
In this episode, Kevin discusses the importance of defining your podcast audience based on psychographics rather than traditional demographics. He also emphasizes the importance of offering tangible benefits to the audience and provides examples of different podcast audiences. Additionally, he talks about the significance of having clarity and focus on your potential listeners and how defining your audience and your show's mission can help attract your target audience and grow your podcast.
