Grow The Show 166 | Retain, Grow, Monetize: The Ultimate Podcast Success Playbook
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This episode is a little bit different than normal: today, Kevin is being interviewed about how to grow your podcast audience and generate more revenue from your podcast.
Topics Discussed:
- The Podcast Ladder Framework: An overview of Kevin Chemidlin's four-step strategy for podcast success, focusing on retention, growth, and monetization.
- Clear Unique Premise (CUP): The importance of having a distinct and appealing podcast premise that immediately attracts your target audience.
- Listener Retention: Strategies for ensuring that once listeners hit play, they stay engaged and keep coming back for more.
- Participation vs. Promotion: Shifting the focus from self-promotion to active participation in relevant communities and platforms to naturally draw in listeners.
- Converting Listeners to Customers: Techniques for turning your audience into a customer base, including the role of sponsors and direct product/service sales.
- Growth Tactics Misconceptions: Debunking common myths around podcast growth and emphasizing what truly works.
- Monetization Strategies Beyond Sponsorships: Exploring various avenues for podcast monetization that extend beyond traditional advertising models.
- Building a Sustainable Podcasting Business: Insights into creating a podcast that not only grows in popularity but also contributes significantly to your business's bottom line.
- Practical Tips for Podcasters at Every Stage: Whether you're just starting out or looking to scale, Kevin shares advice applicable to podcasters across the experience spectrum.
- The Role of Social Media in Podcast Growth: Understanding how to effectively use social media not just for promotion but as a tool for engagement and audience building.
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
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Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
This episode was Post Produced by Podcast Boutique http://podcastboutique.com