He Said, She Said: Razor Branding™ Podcast

4 Things to Know About Television Advertising and Your Brand TV ads are some of the largest investments you can make in your advertising strategy, and also some of the most compelling. Investing in a television advertising campaign takes time, effort and money, which can pay off in a huge way, if your audience is there. Listen to this episode with Jaci BEFORE deciding whether or not television advertising is right for your brand. She’ll walk you through why it’s a great medium and why it’s important to do a lot of research before making such a large commitment. For information on these strategies, check out these Razor Branding Blogs: TELEVISION ADVERTISING WILL BRING ULTIMATE BRAND AWARENESS TELEVISION ADVERTISING IS A POWERFUL BRANDING EXPERIENCE 10 WAYS TO USE MOBILE VIDEO TO ENGAGE YOUR AUDIENCE And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

How Radio Advertising Will Connect Your Brand to Your Audience Video killed the radio star? Not so when it comes to your brand. Radio is one of the most ubiquitous and intimate forms of advertising. The emotional one-on-one connection makes radio a gem among marketers. In this episode, Jaci talks about how radio can help you connect with your audience. She’ll explain how the feeling of community still radiates from the radio and why it’s so important your brand be on the airwaves. For information on these strategies, check out these Razor Branding Blogs: THE INTIMACY OF RADIO ADVERTISING THE EMOTIONAL CONNECTION OF RADIO ADVERTISING 8 WAYS TO DESTROY YOUR RADIO BRAND And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

Tracking these 7 Metrics Helps To Make the Most of Analytics Your website is an extension of your brand. In fact, it’s one of the most important marketing tools you have. But how do you measure its success? You keep an eye on the metrics. Knowing what to measure and how it stacks up is crucial to making your website live up to its potential. In this episode, Jaci will show you how using analytics tools to track metrics like incoming traffic, interactions, and page views can make your website into a marketing machine for your brand. For information on these strategies, check out these Razor Branding Blogs: KEEPING AN EYE ON THE RIGHT ANALYTICS DO THE METRICS MATTER MUCH? EVALUATE THE SUCCESS OF YOUR MARKETING PLAN 7 WAYS TO MEASURE YOUR SITE’S SUCCESS And for every day branding tips, follow Jaci Russo on Twitter: @jacirusso

Enjoy only appealing to a quarter of your customers? No? Then you better have a high-quality mobile website up and running—right now. 75% of searches are done on mobile devices these days. Without a website that is fully optimized for mobile, you are missing out in more ways than one. In this episode, Jaci outlines 5 tips that will get your current website updated for mobile users. She’ll hit the must-haves like responsive design and high-quality images. Plus, she’ll talk about the things that really make a mobile website stand out, like incorporating videos. You can’t afford a website that’s existing outside of the mobile age. It’s time to get started on this-- today. For information on these strategies, check out these Razor Branding Blogs: GO MOBILE OR BUST: GOOGLE’S NEW ALGORITHM AND YOU 10 WAYS TO USE MOBILE VIDEO TO ENGAGE YOUR AUDIENCE HOW WEBSITE DESIGN MAY BE HELPING OR HURTING YOUR BRAND And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

Websites are more than just flash and style, they are a window into your brand. Content matters when it comes to making your brand resonate with your audience. Engaging content has to be interesting and relevant while providing value to the reader. It’s a tricky route to navigate, and in this episode Jaci goes over what it takes to get your website up to speed. She’ll take you through what it means to truly engage your website readers. From how to attract new visitors to keeping old ones returning, she’ll show you how the right website content can build trust and elevate your brand. For information on these strategies, check out these Razor Branding Blogs: QUALITY WEBSITE CONTENT WILL MAKE YOUR BRAND TRUSTWORTHY HOW WEBSITE DESIGN MAY BE HELPING OR HURTING YOUR BRAND THREE THINGS TO CONSIDER ABOUT YOUR WEBSITE RIGHT NOW 7 TIPS FOR IMPROVING YOUR WEBSITE And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

6 Tips to Achieving Great Website Design You NEVER get a second chance to make a first impression. Once a potential customer gets their initial thoughts about you in their mind, it’s hard to change it—it’s easier to just be great from the start. That’s why your website has to be on point. It’s often the first interaction with your company that people experience. In this episode, Jaci will let you know how that website experience can land you a new client or send them to the next Google search. She breaks down how content, loading time, design, and overall user experience matter to your brand. It’s time to take an honest look at your website and make sure it’s working for and not against your brand. For information on these strategies, check out these Razor Branding Blogs: HOW WEBSITE DESIGN MAY BE HELPING OR HURTING YOUR BRAND THREE THINGS TO CONSIDER ABOUT YOUR WEBSITE RIGHT NOW 7 TIPS FOR IMPROVING YOUR WEBSITE And for every day branding tips, follow Jaci Russo on Twitter: @jacirusso

Even the best laid plans have to work around pitfalls. SEO is full of traps that can be avoided, and hitting the right balance for you brand will be a great deal of trial and error. Luckily, Jaci has outlined the big SEO mistakes for you. She’ll show you how to correct common keyword errors and talk about formatting problems that can hurt your SEO. Soon you’ll be able to confidently perfect your brand’s SEO strategy. For information on these strategies, check out these Razor Branding Blogs: TOP 5 SEO MISTAKES AND HOW TO AVOID THEM 5 SEO TIPS TO MAKE YOUR BRAND SHINE INTRODUCTION TO SEO 6 TIPS TO UNDERSTANDING SEO FOR YOUR BRAND 3 WAYS TO IMPROVE YOUR SEO THE ROLE OF SEO IN THOUGHT LEADERSHIP 4 TOP TACTICS FOR CHOOSING THE BEST KEYWORDS And for every day branding tips, follow Jaci Russo on Twitter: @jacirusso

It’s a question that haunts many conversations around creating a brand identity and it can greatly impact your company’s return on investment from a branding agency. Which is better, project based or hourly based pricing? In this episode, Jaci takes the uncomfortable question head on. She explains why project pricing has real advantages over hourly pricing, she gives you the inside track on how the branding process can be hampered with timesheets, and she breaks down why the creativity can be hard to quantify hourly-- even if the results are stunning. For information on these strategies, check out these Razor Branding Blogs: PROJECT PRICING VS HOURLY PRICING FOR A BRANDING AGENCY And for every day branding tips, follow Jaci Russo on Twitter: @jacirusso

You’ve planned, worked, and are hopefully in the midst of executing a well-thought-out SEO strategy. The tough part is over, so now let’s talk tips. In this episode, Jaci lets you in on 5 SEO tips that will take your strategy to the next level. From the correct keywords to engagement, and even how to best manage voice searches, Jaci walks you through the best SEO tips that will give your brand the best chance to move up in the rankings. For information on these strategies, check out these Razor Branding Blogs: 5 SEO TIPS TO MAKE YOUR BRAND SHINE INTRODUCTION TO SEO 6 TIPS TO UNDERSTANDING SEO FOR YOUR BRAND 3 WAYS TO IMPROVE YOUR SEO THE ROLE OF SEO IN THOUGHT LEADERSHIP 4 TOP TACTICS FOR CHOOSING THE BEST KEYWORDS And for every day branding tips, follow Jaci Russo on Twitter: @jacirusso

5 Examples of what an Ongoing SEO Plan Should Include to Keep Your Brand on Top Once you’ve dedicated your brand to a Search Engine Optimization strategy, it’s important to stay on top of it. SEO is a constant process that stays in flux with the changing patterns of the internet. In this episode, Jaci talks about why it’s important to have an ongoing SEO strategy. She’ll let you know what a healthy plan entails and give you examples of what it takes to make ongoing SEO a second nature part of your brand playbook. For information on these strategies, check out these Razor Branding Blogs: WHY AN ONGOING SEO STRATEGY IS ESSENTIAL FOR A HEALTHY BRAND INTRODUCTION TO SEO 6 TIPS TO UNDERSTANDING SEO FOR YOUR BRAND 3 WAYS TO IMPROVE YOUR SEO THE ROLE OF SEO IN THOUGHT LEADERSHIP And for every day branding tips, follow Jaci Russo on Twitter: @jacirusso