He Said, She Said: Razor Branding™ Podcast

3 Techniques that Keep Your Public Relations Efforts Targeted on the People You are Trying to Reach Your team is a hard-working crew. They work tirelessly developing concepts, perfecting new services, and producing new products. It’s easy to think that hard work is just for your business, but it’s not. It’s for your audience. It can be tough to keep public relations laser-focused on your target market. In this episode, Jaci will take you through 3 proven techniques to help you connect to and focus on your audience. She’ll talk about ways to build relationships, how to ask for useful feedback, and how to correct a mistake if your idea was a bit of a miss. For information on these strategies, check out these Razor Branding Blogs: HOW TO KEEP YOUR PUBLIC RELATIONS FOCUS ON YOUR AUDIENCE 6 STEPS TO CREATING AN EFFECTIVE PR TIMELINE WEATHERING A PUBLIC RELATIONS NIGHTMARE And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

6 Steps to Creating a Quality PR Timeline Throughout the lifetime of your company you will need more than a few public relations campaigns. The best campaigns have strategic PR timelines that ensure success. In this episode, Jaci lays out the critical parts of a manageable PR timeline. She’ll go over why they are necessary, how to lay the groundwork, and how to manage expectations. For information on these strategies, check out these Razor Branding Blogs: 6 STEPS TO CREATING AN EFFECTIVE PR TIMELINE WEATHERING A PUBLIC RELATIONS NIGHTMARE And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

The 3 Smartest Ways to Weather a Public Relations Storm Bad things happen to good companies. There are many ways a successful, reputable business can find itself in crisis and there are proven techniques to weathering the storm. In this episode, Jaci will walk you through the best strategies if you ever find yourself on the receiving end of some bad publicity. From being transparent and proper communication to using social media the correct way, she’ll show you how to handle the situation in real time. For information on these strategies, check out these Razor Branding Blogs: WEATHERING A PUBLIC RELATIONS NIGHTMARE REENGINEERING YOUR BRAND THROUGH SWOT ANALYSIS 3 MARKETING TASKS SMALL BUSINESS OWNERS SHOULD OUTSOURCE And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

How a Properly Done SWOT Report Will Change Your Brand Maybe new business isn’t walking in the door like it used to, or maybe you need to get the lay of the land for a new product launch? It might be time for an honest assessment of how your brand is resonating with your audience. In this episode, Jaci will fill you in on the fresh perspective a SWOT analysis can bring to the table. She’ll take you through the proper techniques of a SWOT, what a professional analysis can do for your company and how to best implement one. For information on these strategies, check out these Razor Branding Blogs: REENGINEERING YOUR BRAND THROUGH SWOT ANALYSIS 3 MARKETING TASKS SMALL BUSINESS OWNERS SHOULD OUTSOURCE WEATHERING A PUBLIC RELATIONS NIGHTMARE And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

Techniques You Can Apply Today That Will Make Your eCommerce Company More Recognizable The trickiest part of owning a strictly eCommerce company is getting noticed. With so many options to shop and buy online, how do you make your business the most inviting? Well, as Jaci talks about in this episode, it’s a combination of things you can put into action today. She’ll have tips on upselling, fighting abandoned carts, and the best ways to use your customer data. After this podcast, you’ll be anxious to set a few goals and work your way through these proven techniques. For information on these strategies, check out these Razor Branding Blogs: TOP 6 TIPS TO MAKE YOUR ECOMMERCE BRAND STAND OUT THE CHALLENGES OF CHOOSING AN ECOMMERCE SITE 4 WAYS TO DIFFERENTIATE YOUR ECOMMERCE BRAND 7 PROS AND CONS OF STARTING A SOLELY ECOMMERCE BRAND And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

Ups and Downs of Choosing an eCommerce Site Choosing the right eCommerce site for your business is a huge commitment. You need great payment options, a good shopping experience for the user, and it has to be customizable to fit your company. In this episode, Jaci helps you sift through the infinite eCommerce sites out there. She has tips on what to know before you choose and she’ll walk you through the most popular choices out there. For information on these strategies, check out these Razor Branding Blogs: THE CHALLENGES OF CHOOSING AN ECOMMERCE SITE 4 WAYS TO DIFFERENTIATE YOUR ECOMMERCE BRAND 7 PROS AND CONS OF STARTING A SOLELY ECOMMERCE BRAND And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

Tips on How to Make Your eCommerce Shop Stand Out from the Competition Standing out from the pack is problem you’ll face in your storefront and online. The number one problem you’ll have in the world of eCommerce is competition. eCommerce is one of the most competitive places to sell a product or service, In this episode, Jaci explains how focusing on value, branding, and being a leader will set you up for a unique chance of success. For information on these strategies, check out these Razor Branding Blogs: 4 WAYS TO DIFFERENTIATE YOUR ECOMMERCE BRAND 7 PROS AND CONS OF STARTING A SOLELY ECOMMERCE BRAND And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

A Look at the Upside and Downside of Relying Strictly on eCommerce eCommerce is here to stay, but should it be your only source of business? There are pros and cons to only selling goods and services online. In this episode, Jaci will walk you through the good and bad of being a solely eCommerce business. From start-up cost to the online shopping experience, as well as managing shipping and competition she’ll lay put the good and bad. For information on these strategies, check out these Razor Branding Blogs: 7 PROS AND CONS OF STARTING A SOLELY ECOMMERCE BRAND And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

Dreaded Sales Cold Calls, How to Make It Through and Make It A Habit Cold calls are probably the least favorite part of a salesperson’s day. It’s hard to bother a person who doesn’t know they need you yet. But you know the person on the other end of the line could use you—at least—if you done your homework. Turns out, that’s one of the best way to perfect cold calls, research before you ring. In this episode Jaci will walk you through 4 proven strategies that will make cold calls even more profitable for your brand. Doing a bit of research upfront is only one of the ways your client list will grow from cold calls. Learn how your timing an approach are also crucial. For information on these strategies, check out these Razor Branding Blogs: 4 STRATEGIES THAT WILL HELP YOUR TEAM WARM UP TO COLD CALLS DO YOU NEED A SALES SCRIPT TO CLOSE THE DEAL? 4 WAYS TO PERFECT PROSPECTING And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

The Pros and Cons of Relying on a Sales Script to Sell Your Brand A strict sales script isn’t for everyone, but don’t dismiss all scripts out of hand. The answer to whether or not a sales script works for your brand is a question hinged on your people and how they work best. In this episode, Jaci lays out the pros and cons to using a sales script. The details of this one might surprise you, turns out there’s good and bad to the scripting process—it’s all about how you approach it. For information on these strategies, check out these Razor Branding Blogs: DO YOU NEED A SALES SCRIPT TO CLOSE THE DEAL? 4 WAYS TO PERFECT PROSPECTING 6 STEPS TO CREATING A SALES PROCESS THAT WORKS And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso