If you haven’t had a chance to read the book “Scramble” by Marty Neumeier (author of The Brand Gap, Brand Flip, Brand A-Z, and lots of other awesome branding books), I hope this blog will be the catalyst that makes you pick it up. The subtitle of Scramble is “How agile strategy can build epic brands in record time.”
For information on these strategies, check out these Razor Branding Blogs:
MODEL OF A BRAND
And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso
