

SBI, The Growth Advisory
SBI, The Growth Advisory
Welcome to the SBI Podcast Channel. SBI is the go-to-market (GTM) growth advisory with proven experience in helping innovative companies achieve real results in sales and marketing. This channel features podcasts with insightful discussions between top sales and marketing leaders, sharing insights, best practices, and proven strategies to create incremental value and drive revenue growth for your organization. Subscribe today to keep up with the latest episodes for impactful sales and marketing growth strategies.
Episodes
Mentioned books

Nov 27, 2023 • 16min
Advisory Board Learnings From Growth-Minded Commercial Leaders
SBI recently held it’s Spring Growth Advisory Board meeting where less than a dozen market-leading Presidents and Chief Commercial Officers gathered to discuss the most pressing challenges in today’s environment. During the afternoon, the attendees shared best practices on the following topics:
The Ascent to Chief Executive Officer
The Evolution of Commercial Effectiveness
The Workplace of the Future
On today’s show, Scott Gruher, Senior Partner and Revenue Practice Lead, shares key insights from the meeting that executives can begin implementing immediately.

Nov 27, 2023 • 13min
CEO Advisory Board Insights to Navigate the Second Half
SBI recently held its Spring CEO Advisory Meeting to connect with less than a dozen market leaders on current challenges and to share best practices. This influential peer group share key insights into the following topics:
Organizational Clarity Around Customer Experience
The CEO’s Role in Determining the Go-to-Market Model
Talent to Drive the GTM Model at Scale
On today’s show, Scott Gruher, Senior Partner and Revenue Practice Lead, joins us to discuss these items and share takeaways from the meeting.

Nov 27, 2023 • 21min
The CEO's Guide to Navigating Commercial Complexity
Being a CEO during a large Go-to-Market transformation is difficult, and with multiple acquisitions, this adds further complexity, such as:
High Customer Acquisition Costs
Low Employee Morale
Inaccurate Fact Base
And more
On today’s show, Steve Smith, CEO of Zayo, joins us to discuss how he navigated these challenges during his first few months in his role and shares how harnessing the power of listening and an efficient cadence has brought unity and clarity to his team.

Nov 27, 2023 • 24min
What Every CEO Should Know About Their Data and Why They Should Care
CEOs often get lost in data while trying to decide what's working, if there is too much, or if it's even correct. But even great data is moot if not activated properly across commercial functions. On today's show, Mike Dickerson, CEO of ClickDimensions, joins us to discuss how CEOs should be thinking about their data and the processes that go with it. By owning the data, CEOs will not only have clearer visibility into the complete operation but also a unified fact base to run an unmatched commercial strategy.

Nov 27, 2023 • 16min
Building, Retaining, and Developing a Modern Salesforce
To say your salesforce is changing is an understatement. Not only have there been shifts in adapting to a new virtual world, but your teams also need the time and attention dedicated to reaching their full potential now more than ever before. As a sales leader, how can you create a culture for your teams to thrive?
On today’s show, Roquita Williams, Head of Sales Effectiveness and DEI Partnerships at Habits at Work, joins SBI Consultant and Diversity Ambassador Jenny Sung to discuss the modern salesforce. Roquita shares impactful insights into what it means to be a sales leader in today’s world and how to create an inclusive and empathetic culture

Nov 27, 2023 • 31min
How 3 Market-Leading Women Inspire Change
On today's special edition of the Revenue Growth Help Desk, we celebrate Women's History Month and are joined by three inspiring women leading the charge in revenue growth: Debra Walton, Chief Revenue Officer, Data & Analytics, London Stock Exchange Group, Pilar Schenk, VP of Sales Strategy and Operations at McAfee, and Tracy Hansen, CMO at Chief Outsiders and President of ProGlove Inc., NA.
In this show, our esteemed panel shares their respective journeys that led them to their current positions and the active role they play in fighting against gender bias and inequities today.

Nov 27, 2023 • 15min
SBI's CEO Celebrates Black History Month and DEI
At SBI we strive for all of us to reach our full potential by being diverse by nature, equitable by design, and inclusive by choice. Our curiosity to understand, value, and celebrate our unique strengths will improve outcomes for our people and our clients. This is an unwavering belief that guides how we build teams, cultivate leaders, and work with others. DEI, like revenue growth, is an all-the-time thing, not a sometimes thing.
In this special edition of the Revenue Growth Help Desk, we celebrate Black History Month and discuss DEI strategy with SBI’s CEO, Matt Sharrers.

Nov 27, 2023 • 18min
How a Chief Customer Officer Helps Companies Overcome Common Digital Evolution Pitfalls
Nearly 1 year ago, the economy had come to an abrupt halt as many organizations waited to be ushered into a "new normal." Now, companies worldwide have adapted to new digital capabilities to operate better than ever before, but many still struggle to replicate a personalized customer experience online.
On today's show, Brad Christian, Chief Customer Officer at Conversity, joins us to discuss how they have helped companies connect with customers in a virtual world while maintaining the personalization of in-person experience

Nov 27, 2023 • 13min
Insights From SBI’s Latest CEO Advisory Meeting
Nearing the end of 2020, less than a dozen market-leading CEOs gathered for SBI's fall Advisory Meeting to discuss common challenges faced throughout the year as well as share best practices for trending topics, including:
Using the Right Data for Right Actions
Executing a Back-to-Base Strategy
The Current State of Digital
On today's show, Scott Gruher, Senior Partner and Revenue Practice Lead, joins us to discuss these items and share key takeaways from the meeting.

Nov 27, 2023 • 14min
Advisory Board Learnings From Global Sales Leaders
At SBI’s most recent Sales Advisory Board meeting, market leaders from a variety of industries came together in a virtual environment to discuss topics that are top of mind for sales executives:
The Ascent of Sales Leaders to CEO Positions
Executing a Back-to-Base Strategy
Digital Selling in 2021
On today's show, Scott Gruher, Senior Partner and Revenue Practice Lead, joins us to share insights from the meeting that sales leaders can begin implementing immediately