Remodeling Mastery by Mark Richardson
Mark Richardson
The Remodeling Mastery podcast series with host and industry leader, Mark Richardson, makes sense of the complex business of home remodeling, with sharp insights and straightforward guidance to help entrepreneurs grow their business.
Mark has presented to thousands of business and sales leaders across the country. From construction to healthcare, manufacturing to retail, individuals from countless industries have found Mark’s wisdom relevant and delivery powerful.
Richardson is a Fellow at Harvard University Joint Center for Housing Studies, lectures at MBA programs and writes columns for Professional Builder and Professional Remodeler. Mark was named Ernst and Young Entrepreneur of the Year in 2006 and is a member of NAHB’s Hall of Fame. Mark and his family live outside Washington, DC.
Mark has presented to thousands of business and sales leaders across the country. From construction to healthcare, manufacturing to retail, individuals from countless industries have found Mark’s wisdom relevant and delivery powerful.
Richardson is a Fellow at Harvard University Joint Center for Housing Studies, lectures at MBA programs and writes columns for Professional Builder and Professional Remodeler. Mark was named Ernst and Young Entrepreneur of the Year in 2006 and is a member of NAHB’s Hall of Fame. Mark and his family live outside Washington, DC.
Episodes
Mentioned books

Mar 22, 2016 • 10min
Balancing High Touch vs High Tech in Client Engagement
Technology has revolutionized the remodeling industry, and that has created new challenges for remodeling contractors. Sometimes, technology replaces the personal communications remodelers have with their clients. Leading to many cases where remodelers have become like strangers to their clients, which wasn't the case ten years ago. Technology has also sped up the process and given more control to the client.
Remodelers should embrace technology...but at a steady pace. There should be a balance between high touch and high tech techniques during client engagement. You have to ask yourself, "What is the best way to communicate with my clients?" Because at the end of the day, people will buy from your business because of your spirit and brand, more so than just the end product.
Today, having a web presence isn't like having a billboard. It's about having a dialogue and a conversation with your clients, especially when it comes to mobile and mobile interactions.
The generations who are remodeling their homes the most, want to have a relationship with their contractor that's different than it has been five to ten years ago.
Mark Richardson, renowned industry expert, gives his takeaways on areas remodelers should look to make adjustments in order to strike that delicate balance between high touch and high tech.

Mar 9, 2016 • 19min
10 Keys to a World Class Client Experience
In Remodeling Mastery, Mark Richardson takes on different topics and insights in the remodeling industry to help you improve and grow your business.
Today's episode focuses on the topic of how remodeling contractors can create a world class client experience. This is extremely important and can make all the difference. Knowing the keys to achieving a really good experience for the client during the construction phase of the project can be thought of as a checklist. Mark talks on his 10 keys to a world class client experience in-depth in today's episode.
If you'd like to subscribe to the series and never miss out on a new episode, visit https://www.surefiresocial.com/remodelingmasterysubscribe/

Mar 3, 2016 • 8min
3 Ingredients for Successfully Managing Growth
It's time you took your business to the next level. In today's episode, Mark Richardson takes you through the steps to growing your business with three key ingredients for success.

Mar 1, 2016 • 11min
3 Levels to Remodeling Yourself
Ever wonder how you can improve on your own skills and expertise to be more successful in business?
90% of those in the remodeling industry are extremely efficient with the product aspect and the day-to-day grind of the business. But, where most tend to struggle is when they take a step back to look at themselves in the mirror. They ask questions like, "How can I scale the business for sustained growth?" or "How can I grow and become a better leader?"
Well, you're in luck! Mark Richardson tackles this challenge of remodeling yourself by providing you with the 3 levels to remodeling yourself and how you can improve. Just remember, no matter what you decide to do, you need to plan!

Feb 24, 2016 • 14min
Controlling Growth
Today's topics centers on managing and controlling growth. It's been said that if a business is not growing, it's dying. But, it's how you think about and how you manage growth that is what's critical, not just growth itself. Listen as Mark Richardson delves into the inner workings of properly controlling your growth at the right pace with a few major themes.

Feb 1, 2016 • 15min
Threats To Success
In a continuation of last week’s Remodeling Mastery episode – Themes of Success, Mark Richardson now shifts the focus to threats that exist that endanger success.
The Seven Threats to Your Business:
1. Leadership
2. Alignment
3. Planning for the short, medium and long-term
4. Doing business with the wrong clients
5. Chasing the shiny objects mentality
6. Understanding, not managing a balanced pipeline
7. Mastering the labor and company culture
The Three Threats to Your Business in 2016:
1. Presidential Elections that have implications of introducing unpredictability starting around September time frame.
2. Controlling the client and managing expectations and the process.
3. Mastering time and improving your time management skills
Can you guess which the greatest threat to success is? Before you listen to Mark speak, take your guess in the comments section!
There are thriving opportunities for remodeling contractors, it’s just a matter of identifying the threats to your success and knowing how to overcome them one at a time.

Jan 27, 2016 • 13min
Success Themes
What does success look like to you? How do you be successful? How can you become more successful?
As a columnist for Professional Remodeler Magazine and a recognized speaker, Mark Richardson knows a thing or two about being successful in the remodeling industry.
Listen as Mark gives you the basis for growing a successful business in the form of 6 success themes.
Theme 1 – Success is a verb, not a noun.
Theme 2 – The concept of “I am a verb”
Theme 3 – Be a student of success
Theme 4 – The road to failure is paved by good intentions
Theme 5 – 80% of remodeling success is a science, not an art
Theme 6 – Understand the cadence and pace of growth
The more you believe success is a science, the more you can craft a formula to achieve your goals.

Jan 19, 2016 • 15min
The Family Dynamic
"Roughly 50% of businesses out there in the remodeling industry have a family dynamic." - Mark Richardson
Having a family business can be a wonderful thing, however, there are particular challenges that arise. The majority of businesses fail due to three basic principles: a lack of focus; failure to commit; and limited capital (i.e. time & money).
Listen as Mark Richardson, host of Remodeling Mastery, outlines how family businesses can operate with limiting the amount of risk they take on in order to achieve a high level of success.

Jan 11, 2016 • 17min
10 Business Mistakes
If you don't make mistakes, you aren't growing. The key to success however, is not making any mistakes, but minimizing the amount of mistakes you do make. In the first episode of 2016, this week in Remodeling Mastery, Mark Richardson discusses the top 10 mistakes he sees remodeling businesses and remodeling leaders make.

Dec 24, 2015 • 14min
Its Not Too Late To Plan
The calendar year may be nearing its end, but that doesn't mean it's too late to plan for the new year. It's up to you whether or not 2016 is the best year your remodeling business has to date or if it will be a less than stellar year. The choice is up to you! Remember, it's never too late to begin planning.


