Write With Impact with Glenn Leibowitz

Glenn Leibowitz
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May 20, 2023 • 48min

84: The Advantage of Writing Well in Thought Leadership–A Conversation with Bob Buday

Welcome back to Write With Impact, I’m Glenn Leibowitz. I’m a writer, four-time LinkedIn Top Voice, and founder of Write With Impact Academy, a learning community for writers hosted on Substack. Just go to writewithimpact.academy and enter your email to subscribe. It’s free. I recently joined Everything Thought Leadership, a podcast and video program hosted by Bob Buday, founder of Buday Thought Leadership Partners and author of the new book, “Competing on Thought Leadership: How Great B2B Companies Turn Expertise into Revenue.” I interviewed Bob in episode 80 of Write With Impact, which I encourage you to listen to. With Bob’s permission, I’m sharing the complete episode here. In my conversation with Bob, I talk about why I believe good writing is so essential to building a reputation as a thought leader. I also explain what I think thought leaders should do to both improve their own writing, as well as what they should do to work more effectively with idea developers like Bob and myself. I hope you enjoy listening!  
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4 snips
May 14, 2023 • 42min

83: Jeffrey Towson on Writing, Generative AI, and the Creative Instinct

Jeffrey Towson, investor and digital strategist, talks about his writing process, using generative AI, and meeting Warren Buffett. He emphasizes personalizing content while leveraging AI, discusses digital strategy, and shares tips on creating searchable content. Towson also explores podcasting styles and evolving content strategies with AI tools and team building.
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Apr 9, 2023 • 39min

82: Writing on the Job with Martha Coven

Welcome back to Write With Impact, I’m Glenn Leibowitz. I’m a writer, four-time LinkedIn Top Voice, and founder of Write With Impact Academy, a free learning community for writers hosted on Substack. Just go to writewithimpact.academy and enter your email to join. Today I’m very pleased to introduce Martha Coven. A Yale-trained lawyer, Martha is a Visiting Lecturer at the Princeton School of Public and International Affairs, an Adjunct Professor of Law at New York University, and the founder of Coven Consulting. She has been writing for more than twenty-five years, in her various roles as an advisor to the President at the White House and for members of Congress, as well as in the private sector. Martha teaches courses on writing at both Princeton and NYU, which is what inspired her to write her new book, “Writing on the Job: Best Practices for Communicating in the Digital Age,” published by Princeton University Press. Her book contains a lot of practical and actionable advice, and I highly recommend you buy a copy for yourself. You can learn more about her book and how to purchase it on her website at writingonthejob.com. In our conversation, Martha shares some of the very practical advice she shares in her book such as creating a simple bullet outline, using your voice to express your ideas, writing your first draft, using examples to illustrate your points, and getting feedback. In addition to writing advice, Martha also shares her views on ChatGPT and its usefulness in helping writers conquer the blank page syndrome. She also shares her concerns about this new technology. You can watch the complete conversation with Martha over at writewithimpact.academy, or on my YouTube channel, Write With Impact. And be sure to reach out to me on LinkedIn! I publish a newsletter there with writing tips and share excerpts from my interviews with writers.
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Mar 12, 2023 • 58min

81: A Chat About ChatGPT with Jane Rosenzweig, Director of the Harvard Writing Center

Director of the Harvard Writing Center, Jane Rosenzweig, discusses the impact of ChatGPT on writing. Topics include fostering independent idea articulation, AI's influence on teaching writing, comparison of live tests vs. drafts, implications of ChatGPT in education/workplace, improving sentence clarity, and a conversation on writing, technology, and engagement.
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Feb 5, 2023 • 49min

80: The Elements of Exceptional Thought Leadership with Robert Buday

Robert Buday is one of the world’s most renowned experts in thought leadership publishing. Over the past 35 years, he’s helped professionals from a wide range of industries write bestselling books, publish more than 50 articles in Harvard Business Review, and author hundreds of articles for top-tier business publications. He recently codified everything he knows about thought leadership into an excellent new book, “Competing on Thought Leadership: How Great B2B Companies Turn Expertise into Revenue.” Bob joined me for an in-depth conversation where he breaks down thought leadership into its essential elements. He shares some of the frameworks and strategies he uses to help his clients develop their ideas into publications that build brands and attract new business. To find out more about Bob, his work for clients, and his new book, visit his website here. Watch a video of the complete conversation at Write With Impact Academy, my learning community for writers on Substack. Find me on LinkedIn here--let's connect and share ideas. If you enjoyed this episode and got anything out of it, please give Write With Impact a 5-star rating and a positive review.  Thanks for listening! Glenn
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Jan 8, 2023 • 35min

79: How Busy Entrepreneurs Can Build a LinkedIn Content Creation Engine

Robbie Abed and Troy Sandidge from No Middle share tips on helping busy tech CEOs create engaging content on LinkedIn. They discuss streamlining the content creation process, leveraging client interviews, and exploring different content formats like audiograms. Their insights can help tech entrepreneurs build an effective LinkedIn content creation engine.
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Oct 17, 2021 • 23min

78: Know Your Reader and Stay True to Your Authentic Voice

If you’re currently writing a book, or you’re planning to write one, you’ll understand the complexities involved with writing, editing, designing, publishing, and marketing your book. You may have thought about getting the help of a book publishing coach or consultant to help guide you through the process. Jenn T. Grace can help: as Founder and CEO of Publish Your Purpose, she and her team help aspiring authors turn their dreams into published pages that have an impact on the world. Jenn joined me recently for a Writing Masterclass, where she shared some of her best tips for writing, editing, and marketing your first book. In our conversation, Jenn covered a lot of ground, from techniques to help you gain clarity around your target reader, to fighting imposter syndrome and staying true to your authentic voice, to building an audience of potential readers even before you’ve published your book.   To learn more about Jenn and how she helps authors, visit her website at publishyourpurposepress.com. This is a free excerpt from a longer Writing Masterclass, which you can find on Write With Impact Academy here (subscription required). Sign-up for lots of free content to help you become a better writer at Write With Impact Academy here.
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Sep 18, 2021 • 57min

77: How to Write Viral Articles on LinkedIn

Alan McIvor is a headhunter based in Taipei at the Paul Wright Group. We met several years ago when he was just starting to build his clientele and presence on LinkedIn. Alan joined me recently for a LinkedIn Live video session where we exchanged tips for writing articles on LinkedIn. Alan has had a lot of success recently with several viral articles that have attracted tens of thousands of views and thousands of likes and shares. I asked Alan about his writing process, how he incorporates personal stories into articles that demonstrate his expertise, and how he crafts click-worthy headlines. He also shared some of his tips for writing outreach messages on LinkedIn. If you’d like to watch our entire LinkedIn Live session just go to my new learning community, Write With Impact Academy at writewithimpact.academy. Just enter your email to sign-up. And if you enjoyed this episode, or any other episodes of Write With Impact, I’d appreciate a rating and review on Apple Podcasts. Follow Alan on LinkedIn here. And follow me, Glenn Leibowitz, on LinkedIn here.
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Sep 7, 2021 • 10min

76: Sting, Synchronicity, and Structure: A Note About My Book Writing Process

This is an audio version of a post I published on Write With Impact Academy about the relevance of synchronicity, a concept introduced by Carl Jung, to my book writing process. Sign-up to Write With Impact Academy to start building your writing skills today.
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Sep 2, 2021 • 59min

75: How to Write and Market a Bestselling Memoir

Andrea Wilson Woods is an entrepreneur, patient advocate, speaker, podcaster, and author. She’s the CEO and Co-founder of Cancer University, a for-profit, social-impact, health-tech startup. Andrea is also the president and founder of the nonprofit Blue Faery: The Adrienne Wilson Liver Cancer Association. Her bestselling book "Better Off Bald: A Life in 147 Days" is a medical memoir about raising her younger sister Adrienne from the age of eight until she died from liver cancer at the age of 15. Her book has won numerous prestigious writing awards. In 2020, her book went on to win the Writer's Digest Self-Published E-book Award as well as the Independent Press Award. Visit Write With Impact Academy to watch a video of the entire Writing Masterclass with Andrea.  

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