83: Jeffrey Towson on Writing, Generative AI, and the Creative Instinct

Jeffrey Towson is an investor, digital strategist, keynote speaker, business professor, bestselling author, podcaster, and one of the most productive and inspiring content creators I know. He’s also the founder of TechMoat Consulting, a boutique digital advisory firm.

I’ve known Jeff for the past decade, since we first collaborated on one of his bestselling books, One Hour China. He’s incredibly insightful about all things digital and enormously knowledgeable about China.

He’s a deep thinker, a captivating speaker, and gifted writer. I always learn something from him.

In addition to writing regularly on his blog, jefftowson.com, he’s been writing on LinkedIn for the past 8 years, and has amassed a formidable following of over 3.1 million. He was named a LinkedIn Top Voice a few times as well.

In our conversation, he talks about:

• Why he writes
• How he writes so prolifically
• How he uses (and doesn’t use) generative AI during his content creation and publishing process.
• He shares his view of the impact of generative AI on writers and other content creators.
• He explains his own strategy for making use of generative AI, while continuing to personalize his content to put his own distinctive, human stamp on it.

And, as a kind of bonus segment unrelated to writing and publishing, Jeff shares the incredible story of the few times he met with Warren Buffett in Omaha Nebraska.

You can watch the video of our complete conversation over at WriteWithImpact.Academy, or on my Write With Impact.

And be sure to follow Jeff’s writing on LinkedIn, on his blog, jefftowson.com, and check out his Tech Strategy Podcast on Apple Podcasts.

If you enjoyed listening to this conversation, I’d appreciate it if you could share it with a friend.

And reach out and connect with me, or just follow me on LinkedIn.